зарубежная деловая литература
We. How to Increase Performance and Profits through Full Engagement
Кевин Круз
Achieve a fully engaged workforce What if every single employee-every single one-worked in their dream job, utilized their best talents, worked with an inspirational leader and was fully engaged in their role? For companies, this scenario leads...
Newsjacking. How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage
David Meerman Scott
IN A 24/7/365, SECOND-BY-SECOND NEWS ENVIRONMENT, SAVVY OPERATERS REALIZE THERE ARE NEW WAYS TO GENERATE MEDIA ATTENTION. The rules have changed. The traditional PR model—sticking closely to a preset script and campaign timeline—no longer works...
Real-Time Marketing and PR. How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now
David Meerman Scott
Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. «Real time» means news breaks...
You've Got To Be Kidding!. How to Keep Your Job Without Losing Your Integrity
Nan DeMars
What to do when you're caught in the middle of an ethical dilemma at work In today's super-stressed workplace, an ethical dilemma can come at you when you least expect it. Here's how to do the right thing without losing your integrity?or your...
The Little Book of Bull Moves, Updated and Expanded. How to Keep Your Portfolio Up When the Market Is Up, Down, or Sideways
Peter D. Schiff
In The Little Book of Bull Moves, popular author and economic advisor, Peter Schiff, takes a new look at America's bull markets of the 1920's, 1960's, and 1990's, and the bear markets that followed. Analyzing similarities and differences from...
The Anywhere Leader. How to Lead and Succeed in Any Business Environment
Mike Thompson
The go-to resource for business leaders who must succeed no matter what the circumstances The world is rapidly changing and unpredictable, necessitating leaders who adjust quickly to changing priorities and unfamiliar terrain. This book offers a...
Speaking As a Leader. How to Lead Every Time You Speak...From Board Rooms to Meeting Rooms, From Town Halls to Phone Calls
Judith Humphrey
Make every communication count—with a simple, four-step speaking model Whether it's among colleagues at lunch or an audience of a thousand, a leader's role is to move and inspire others. It's not only the big occasions that test a leader's...
Prosperity in The Age of Decline. How to Lead Your Business and Preserve Wealth Through the Coming Business Cycles
Brian Beaulieu
A guide for protecting your wealth in an age of turbulent business cycles In Prosperity in the Age of Decline, Brian and Alan Beaulieu—the CEO and President of the Institute for Trend Research® (ITR)—offer an informed, meticulously-researched...
The Little Book of Currency Trading. How to Make Big Profits in the World of Forex
Kathy Lien
An accessible guide to trading the fast-moving foreign exchange market The foreign exchange market, or forex, was once dominated by global banks, hedge funds, and multinational corporations, but that has all changed with Internet technology and...
Buy and Hold Is Dead. How to Make Money and Control Risk in Any Market
Thomas Kee H.
An eye-opening look at how investors can take control of their financial life Buy and Hold Is Dead provides actionable strategies and disciplines, which can be used to earn positive results in any market environment. Money managers rarely...
The Little Book of Sideways Markets. How to Make Money in Markets that Go Nowhere
Vitaliy Katsenelson N.
It's hard to talk clearly about investing and make sense to ordinary readers at the same time. Katsenelson gives a lucid explanation of today's markets with sound advice about how to make money while avoiding the traps that the market sets for...
The Little Book of Emerging Markets. How To Make Money in the World's Fastest Growing Markets
Mark Mobius
The information you need to invest in emerging markets, in one Little Book The world's economies are in a state of flux. The traditional dominance of the G7 countries is being challenged by emerging market nations like Brazil and India, and...
Forex on Five Hours a Week. How to Make Money Trading on Your Own Time
Raghee Horner
A top forex trader reveals how to ease into this market and excel Trading the forex market has become one of the most popular forms of trading, mainly because of its twenty-four-hour access and the fact that there is always a bull market...
The Value of Debt. How to Manage Both Sides of a Balance Sheet to Maximize Wealth
Thomas Anderson J.
A New York Times bestseller and one of the Ten Best Business Books of 2013 by WealthManagement.com, this book brings a new vision of the value of debt in the management of individual and family wealth In this groundbreaking book, author Tom...
Information-Driven Business. How to Manage Data and Information for Maximum Advantage
Robert Hillard
Information doesn't just provide a window on the business, increasingly it is the business. The global economy is moving from products to services which are described almost entirely electronically. Even those businesses that are traditionally...
MarketPsych. How to Manage Fear and Build Your Investor Identity
Richard Peterson L.
An investor's guide to understanding the most elusive (yet most important) aspect of successful investing – yourself. Why is it that the investing performance of so many smart people reliably and predictably falls short? The answer is not that...
Active Investing. How to Manage Your Portfolio Like a Professional in Less than One Hour a Week
Alan Hull
Why pay a financial adviser to manage your portfolio when you can do it yourself – all in less than one hour a week? The first edition of Active Investing was an Australian bestseller and a must-have for all DIY share investors and traders. In...
The Social Executive. How to Master Social Media and Why It's Good for Business
Dionne Kasian-Lew
Social media is not about social media. It's about leadership and connections. Billions of conversations are taking place in social networks every day. But for busy executives and business owners, time constraints make it hard to dedicate time...
The Social Media MBA Guide to ROI. How to Measure and Improve Your Return on Investment
Christer Holloman
The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a...
Competitive Intelligence Advantage. How to Minimize Risk, Avoid Surprises, and Grow Your Business in a Changing World
Seena Sharp
A practical introduction to the necessity of competitive intelligence for smarter business decisions-from a leading CI expert and speaker In Competitive Intelligence Advantage, Seena Sharp, founder of one of the first Competitive Intelligence...
Leading Outside the Lines. How to Mobilize the Informal Organization, Energize Your Team, and Get Better Results
Zia Khan
An all-new approach to understanding the (in)formal connections of an organization From the bestselling coauthor of the business classic The Wisdom of Teams comes an all-new exploration of the modern workplace, and how leaders and managers must...
Stop Complainers and Energy Drainers. How to Negotiate Work Drama to Get More Done
Linda Swindling Byars
Turn constant complainers into productive contributors Constant complainers take up resources, time, and mental bandwidth in the workplace. When you change a culture of complainers to one of contributors, you boost morale, increase productivity,...
Super Sectors. How to Outsmart the Market Using Sector Rotation and ETFs
John Nyaradi
Smart financial strategies that can secure your financial future There are more than 600 exchange traded funds on the market today, and new ones are opening every day. Total worldwide invested assets in ETFs now tops $500 billion. Written in a...
Options Math for Traders. How To Pick the Best Option Strategies for Your Market Outlook
Scott Nations
A practical guide to the math behind options and how that knowledge can improve your trading performance No book on options can guarantee success, but if a trader understands and utilizes option math effectively, good things are going to happen....
The Art of Contrarian Trading. How to Profit from Crowd Behavior in the Financial Markets
Carl Futia
Why is it so hard to beat the market? How can you avoid getting caught in bubbles and crashes? You will find the answers in Carl Futia’s new book, The Art of Contrarian Trading. This book will teach you Futia’s novel method of contrarian trading...
Fiscal Hangover. How to Profit From The New Global Economy
Keith Fitz-Gerald
The rules of making money have changed-forever With the collapse of investment banks, trillion-dollar-plus government bailouts, and the Dow plunging like a rock, it's never been more important to understand-and actually profit from-the «new...
Currency Trading and Intermarket Analysis. How to Profit from the Shifting Currents in Global Markets
Ashraf Laidi
As head FX strategist at CMC Markets–one of the world's leading forex/commodity brokers–Ashraf Laidi understands the forces shaping today's currency market and their interplay with interest rates, equities, and commodities. And now, with...
MoneyShift. How to Prosper from What You Can't Control
Jerry Webman
The financial world is changing; this book shows you how to update your ideas about investing and keep pace Investing successfully means figuring out where economic value is being created, and then identifying the investment opportunities that...
Inflation-Proof Your Portfolio. How to Protect Your Money from the Coming Government Hyperinflation
David Voda
The must-have guide on how to protect yourself during the coming age of hyperinflation The Petersen/Pew Commission on Budget Reform recently warned that the national debt was expected to grow from 40 percent of the gross domestic product (GDP)...
Outsmarting the Scam Artists. How to Protect Yourself From the Most Clever Cons
D. Shadel
A practical guide to avoiding the most common scams, from a fraud-fighting expert U.S. consumers lose billions of dollars each year to scam artists—and the next victim could be you. While anyone can be targeted, many victims are older. In AARP's...
Get Lucky. How to Put Planned Serendipity to Work for You and Your Business
Thor Muller
A guide to getting luck on your side As the pace of change accelerates and the volume of information explodes, we're under great pressure to connect just in time with the people and ideas we need to thrive. But we can no longer plan our way to...
Launch. How to Quickly Propel Your Business Beyond the Competition
Michael Stelzner A.
If you've been let down by the undelivered promises of marketing, this book is for you. Launch reveals a new way to grow your business that involves focusing on the needs of others, giving gifts, working with outsiders, and restraining your...
Scammed. How to Save Your Money and Find Better Service in a World of Schemes, Swindles, and Shady Deals
Christopher Elliott
A leading consumer advocate reveals how to protect your money, time, and integrity from corrupt businesses Once upon a time store prices were simple and fair, businesses stood behind their products with guarantees free of fine print and...
Fly Fishing the Stock Market. How to Search for, Catch, and Net the Market's Best Trades
Stephen Morris
How the strategies and tactics of fly fishing can translate to improved trading performance Much like trading, successful fly fishing requires both an understanding of «big picture» conditions and the ability to implement tactical techniques to...
Playing Bigger Than You Are. How to Sell Big Accounts Even if You're David in a World of Goliaths
William Brooks T.
The small or mid-sized business' guide to outselling the big boys Often, small or mid-sized businesses don't think they have the resources or the talent to compete with the larger competitors in their industry. But just because they don't have...
Survival Guide for Traders. How to Set Up and Organize Your Trading Business
Toni Turner
The must-have guide for anyone considering entering the exciting world of trading from home The biggest stumbling block for people looking to launch their own trading businesses from home is a failure to understand the complexities of the «back...
Driving Social Change. How to Solve the World's Toughest Problems
Catherine Reynolds B.
Strategies for long-term social impact This important new book illustrates how to create the social breakthroughs needed to solve urgent global threats such as poverty, disease, and hunger. It then turns to three alternative, but complementary,...
Value Investing in Growth Companies. How to Spot High Growth Businesses and Generate 40% to 400% Investment Returns
Rusmin Ang
How to apply the value investing model to today's high-growth Asian companies This revised edition of Value Investing in Growth Companies serves as a step-by-step guide that lets investors combine the value investing and growth investing models...
Net Profit. How to Succeed in Digital Business
David Soskin
This book has been written by an experienced entrepreneur who has built a highly successful online business. He understands the challenges first hand, and gives readers invaluable advice about the how they too can make it big in the digital...
The Accidental Sales Manager. How to Take Control and Lead Your Sales Team to Record Profits
Chris Lytle
Key skills to make sales managers better developers of salespeople Get out of the firefighting business and into the business of developing the people who develop your profits. Successful salespeople rightfully become sales managers because of...
The New Sell and Sell Short. How To Take Profits, Cut Losses, and Benefit From Price Declines
Alexander Elder
A detailed look at one of the most underestimated aspects of trading-selling In The New Sell and Sell Short, Second Edition, Dr. Alexander Elder explains how to exit a stock at the right time and how to initiate a short position to profit from a...
Superpower. How to Think, Act, and Perform with Less Effort and Better Results
Ford Saeks
A road map to better decision-making and a better life! Do you want more out of your life and your job with less effort and better results? Have you ever felt that there just has to be a better way to get there? If so, you're not alone. Millions...
Network Advantage. How to Unlock Value From Your Alliances and Partnerships
Henrich Greve
Companies made more than 42,000 alliances over the past decade worldwide, many of which failed to deliver strong results. This book explains why and how you can seize the benefits from your business’s network of alliances with customers,...
Selling Through Someone Else. How to Use Agile Sales Networks and Partners to Sell More
Robert Wollan
Experience the growth multiplier effect through transforming the distribution and sales network Selling Through Someone Else tackles new opportunities to drive company growth by taking a fresh look at the customer smart distribution and sales...
Attention! This Book Will Make You Money. How to Use Attention-Getting Online Marketing to Increase Your Revenue
Jim Kukral F.
Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or...
Flip the Funnel. How to Use Existing Customers to Gain New Ones
Joseph Jaffe
Why customer retention is the new acquisition If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the...
The Social Media Handbook for Financial Advisors. How to Use LinkedIn, Facebook, and Twitter to Build and Grow Your Business
Bill Cates
Expert advice for financial advisors looking to make the most of social media platforms Social media is everywhere. 3.5 billion pieces of content are shared on Facebook each week, 22 million professionals are networking on LinkedIn, and 140...
Transforming IT Culture. How to Use Social Intelligence, Human Factors, and Collaboration to Create an IT Department That Outperforms
Frank Wander
Practical, proven guidance for transforming the culture of any IT department As more and more jobs are outsourced, and the economy continues to struggle, people are looking for an alternative to the greed-driven, selfish leadership that has...
Mastering Story, Community and Influence. How to Use Social Media to Become a Socialeader
Jay Oatway
Your digital presence tells the story of who you are… so what should you be saying? In a world overflowing with the noise of Facebook updates, tweets, blog posts, Pinterest pins and YouTube video responses, it’s difficult to connect with the...
What Matters Now. How to Win in a World of Relentless Change, Ferocious Competition, and Unstoppable Innovation
Гэри Хэмел
This is not a book about one thing. It's not a 250-page dissertation on leadership, teams or motivation. Instead, it's an agenda for building organizations that can flourish in a world of diminished hopes, relentless change and ferocious...
