малый и средний бизнес
Учебник ресторатора
Инна Щепетова
Книга «Учебник ресторатора» – ключ к построению ресторана, который будет меньше всего нуждаться в продвижении после его запуска на рынок или открытия после оптимизации. В здоровом ресторанном бизнесе маркетинг присутствует практически в каждом...
Малое предпринимательство в экономике территорий
С. В. Теребова
В монографии исследованы подходы к определению категории малого предпринимательства, рассмотрены особенности его функционирования и роль в экономике территорий, проанализировано его состояние и проблемы развития на федеральном, региональном и...
Пекарня. Открываем и получаем прибыль
Сергей Сергеевич Ткачев
Вы хотите открыть пекарню, но не знаете с чего начать? Ваша пекарня не приносит ожидаемую прибыль? Тогда эта книга для вас. Имея большой опыт работы в пекарнях, хочу поделиться им со всеми, т.к. данный бизнес очень интересный и прибыльный, если...
Успех как образ жизни
Виталий Николаевич Сочнев
Автор книги Виталий Сочнев относится к категории бизнесменов новой формации. Он считает, что, кроме доходов, бизнес должен приносить ещё и социальную пользу. Он – инициатор целого ряда достойных начинаний, таких как обучение молодёжи ювелирным...
Стартап на миллиард
Максим Спиридонов
Эта книга – уникальный пошаговый план создания и развития стартап-проектов с понятным объяснением всех основных механик, шаблонами ключевых документов и примерами выигрышных подходов. Книга основана на личном опыте авторов: Максима Спиридонова,...
Имидж предпринимателя: профессионализм не в счет?
Марианна Лукашенко
В свете преобразований, происходящих в жизни современного высококонкурентного общества, проблема создания имиджа предпринимателя приобретает все большую практическую и теоретическую значимость. Цель работы – выявить, какие составляющие имиджа...
Искусство влагометрии твердых и сыпучих материалов
Анатолий Сергеевич Салтыков-Карпов
В этой книге представлены результаты научно-практических исследований по измерению влажности твердых и сыпучих материалов. Немного о науке, практике и бизнесе во влагометрии. Показаны практические примеры развития бизнеса в этом направлении...
Кухня Кулинарного Клуба: как открыть кулинарную студию
Константин Геннадьевич Мирошниченко
Книга является руководством по созданию собственной кулинарной студии (школы) и содержит ответы на большинство вопросов, связанных с открытием и ее дальнейшей работой. В книге подробно разобраны различные форматы проведения мероприятий и...
Формы организации бизнеса
Асланбек Хаважович Денильханов
В книге синтезированы экономические, юридические и социологические подходы к анализу форм организации бизнеса. Панорама различных видов предприятий рассматривается как в своей исторической динамике, так и в системе современных...
Пицца-бизнес, часть 5. Римская пицца: тесто пала и телия. Пиццетта
Владимир Давыдов
Основное внимание в книге уделено производству теста и корочки парбейк для выпекания пиццетты, самого привлекательного и ажиотажного продукта российского пицца-рынка и пиццы телия. Описаны 4 метода производства теста пала для пиццетты, от...
Международные стандарты финансовой отчетности для малых и средних предприятий
Г. Б. Тернопольская
МСФО для МСП – это упрощенная версия МСФО, адаптированная к запросам пользователей финансовой отчетности предприятий малого и среднего бизнеса. В нем не рассматриваются темы, неактуальные для МСП, упрощены принципы признания и оценки,...
Пицца-бизнес, часть 4. 110 рецептов. Соусы для пиццы. Украшения для пиццы после выпекания
Владимир Давыдов
В книге описаны те части пиццы, которые определяют вкус готового изделия. Это – соусы и «украшения», то есть топпинги, добавляемые на пиццу уже после выпекания. 110 готовых рецептов соусов: красных или томатных (59) и белых или без томатов (19),...
Большие продажи на вебинарах и выступлениях. Алгоритм успеха для блогеров, предпринимателей, экспертов
Алексей Милованов
Эта книга – максимально понятный самоучитель по современным техникам продаж. Автор, Алексей Милованов, популярный бизнес-тренер, научит, как увеличить доход и привлечь новых клиентов с помощью вебинаров и выступлений.
Выступления –...
New Technologies and Branding
Philippe Sachetti
Between cases of study, theoretical panorama and practical reflections, this book gives brand leaders the means to defend their brand in a changing environment, where new technologies and manipulation techniques have rendered old defense schemes...
So What?
Группа авторов
So What? gets straight to the point so you can cut through the noise and nonsense of work. Much of what we learn in our formative years is unlearnt in later life. As grown-ups we are often unable to answer the simplest of questions in a clear,...
Millionaire Upgrade
Группа авторов
Inspired by the true story of a flight with Sir Richard Branson, Millionaire Upgrade blows the lid off the accepted belief that successful entrepreneurs are a breed apart, possessing some special magic. Through the combined wisdom of interviews...
Business Upgrade
Группа авторов
Inspirational guidance on building the entrepreneurial spirit in any enterprise In Business Upgrade, well-known trainer and consultant on entrepreneurialism Richard Parkes Cordock shows readers how to reinvigorate their company by developing...
Pond Life
Группа авторов
Pond Life is a straightforward, no-nonsense guide to improving the way you communicate and interact with other people. Inside you will find a totally original approach to solving many of the most frequently made communication gaffs and blunders....
Self-Confidence
Paul McGee
The new edition of the personal development classic This long-awaited second edition gives us even more of Paul McGee's unique look at boosting our confidence – with his much-loved wit and good humour. The new edition includes a brand new...
Trajectory Management
Группа авторов
Trajectory Management: * moves away from the 'one true way' approach put forward by many business gurus * argues that the search for best practice, best change management, etc. obscures real situations in business * develops principles of right...
Making a Fortune
Группа авторов
Asian entrepreneurs and businesses have created wealth faster than the rest of the economy. Asian wealth now creates and sustains more jobs than it has ever done. It stimulates growth in industries and places that would struggle without the...
Burning the Suit
Группа авторов
For most people, a fear of redundancy hangs over them like a dark cloud. In Andrew Taylor's case, it was a sudden, brutal push in the back. Building on his contribution to the Aftershock series on dealing with redundancy in The Sunday Times and...
To The Edge
Группа авторов
If you are not living on the edge, then you are taking up too much room Think of the richest square mile in Britain and your thoughts turn to The City of London or Chelsea. In fact, a small village in Cheshire is home to more millionaires per...
The Jelly Effect
Группа авторов
How effective is the communication you experience every day? How often have you been bored during a presentation? Failed to win a piece of business that, deep down, you know you should have won? Had a tedious, pointless networking conversation?...
Bottled for Business
Группа авторов
Every bit as good as the beer itself. —SIR RICHARD BRANSON, Founder and Chairman, Virgin Group So what does it take to be a successful entrepreneur? There are many different answers, but according to Karan Bilimoria, founder of Cobra Beer, do...
Playing to Win
Группа авторов
Playing to Win is a handbook for women who want to be successful. Karren Brady did it. At 23 she took over as Managing Director of Birmingham City Football Club, becoming the youngest ever female Managing Director of a UK PLC when it floated in...
The Outside Edge
Robert Kelsey
The brand new book from the international bestselling self-help author Robert Kelsey's internationally bestselling self-help books have helped tens of thousands of people overcome fear of failure and under confidence. Now Robert is back and is...
Tao Te Ching
Lao Tzu
A luxury, keep-sake edition of an ancient Chinese scripture This ancient text, fundamental to Taoism, has become a source of inspiration and guidance for millions in modern society. It's focus on attunement, rather than mindless striving, offers...
Self-Coaching Leadership
Angus I. McLeod, Ph.D.
Generally, leadership is about influencing people to make big things happen. Management is a process of organizing people to get things done. They are different skills, but equally critical to success in today’s workplace. The key is to know...
Working With Agencies
Группа авторов
The client/agency relationship is an area fraught with potential problems. Competition in the field has now augmented the necessity to understand the working relationship far more thoroughly to help the client to get better value from the...
Make Your First Million
Группа авторов
Thinking of starting your own business? You've come to the right place. Thousands of people take the plunge every year for thousands of different reasons; the lifestyle, the opportunity to start over again, the chance to make serious money. No...
Be Your Own Guru
Группа авторов
Extensive research has proven that both personal and business success have more to do with emotional and spiritual intelligence than hard graft, perseverance or even good old common sense. The bad news is that no-one can 'give you' either...
Business the Richard Branson Way
Группа авторов
In many ways, Richard Branson and his company the Virgin Group are unique. In an era dominated by strategists, Branson is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Never before has a...
SUMO (Shut Up, Move On)
Fiona Griffiths
S.U.M.O. stands for Shut Up, Move On. It's a phrase to say to ourselves (and sometimes others) when we are acting or thinking in a way that is hindering our ability to succeed. It doesn't necessarily mean 'get over it' or 'pull yourself...
The Yale Management Guide for Physicians
Группа авторов
A real-world education for the twenty-first-century physician Being a good doctor is no longer enough. The twenty-first-century physician who wants to deliver quality medical care to patients and operate a successful practice must develop...
Family Business on the Couch
Elizabeth Florent-Treacy
The challenge faced by family businesses and their stakeholders, is to recognise the issues that they face, understand how to develop strategies to address them and more importantly, to create narratives, or family stories that explain the...
How to be a Time Master
Группа авторов
If you could save just 24 minutes a day you'd gain an extra 6 days a year. Some say the world was created in 6 days. What could you achieve? You don't have to work harder or spend hours defining your life goals in order to manage your time. The...
Where Do All the Paperclips Go?
Marc Woods
At last, a book about business that you'll actually want to read. Ever wondered how easy it is to fiddle your expenses, why you feel curiously ill at ease without your BlackBerry, or what the Japanese word 'Karoshi' means? Now you can find out....
Boost Your Productivity: 30 Minute Reads
Nicholas Bate
You’re half an hour away from a more productive life! Why not use your next spare half an hour to skill-up? Each of these short e-books can be read in just 30 minutes. Addressing those painful work problems, and giving practical tools and expert...
Policies and Procedures to Prevent Fraud and Embezzlement
Группа авторов
IS YOUR BUSINESS VULNERABLE TO FRAUD? It's not a secret that corporate fraud and scandal are real threats to business today, from which no business, large or small, is immune. Fraud losses are devastating-but they are also highly avoidable....
Starting an Online Business All-in-One Desk Reference For Dummies
Joel Elad
If you’ve thought of starting an online business or if you’re already selling online, here’s how to get your share of online customers. This second edition of Starting an Online Business All-in-One For Dummies covers everything from creating a...
Entrepreneurial Strategies
Arnold Cooper
This book presents a series of studies from different scholars, looking at entrepreneurial strategies and innovation in emerging market economies. Represents the view of the entrepreneur in local as well as multinational corporations. Focuses on...
Extraordinary Entrepreneurship
Группа авторов
The 21st Century brings all new rules. Entrepreneurs are challenging conventional wisdom and thinking outside the box. One of the first challenges involves challenging the assumption that a business has to be big to be successful. While most of...
The Millionaire Dropout
Vince Stanzione
If like millions of others you know deep down that you deserve to do better than where you are today, than this book is for you. Not a book based on old fashion theories or textbook scenarios, The Millionaire Dropout is instead based on tried...
Deliver the Unexpected
Richard Robbins
Praise for Deliver the Unexpected «Richard's insights are exactly what entrepreneurs need to read to transform their business in today's new reality.» —Margaret Kelly, CEO of RE/MAX International «Deliver the Unexpected is an absolute must-read...
Selling Your IT Business
Группа авторов
For close to twenty years I have observed Mr. Chalfin helping owners, business advisors, and students get a grip on the slippery issues of selling a business. This book is a valuable distillation of his expertise. –Ian MacMillan, Dhirubhai...
Commercialization of Innovative Technologies
Gregory Touhill J.
This book helps you find innovative new technology ideas and guides you through the complete lifecycle of product innovation, including screening, funding, development, and commercialization. It gives you an edge by enabling you to start off...
Starting and Running a Business All-in-One For Dummies
Colin Barrow
Written by a team of business and finance experts, Starting & Running a Business All-In-One For Dummies is a complete guide to every aspect of setting up and growing a successful business. Featuring straight-talking advice on everything from...
