зарубежная деловая литература
Сториномика. Маркетинг, основанный на историях, в пострекламном мире
Роберт Макки
Написанная легендарным гуру сторителлинга Робертом Макки в соавторстве с генеральным директором компании Skyword Томом Джерасом на основе всемирно известного семинара, эта книга объясняет, как применять сторителлинг в бизнесе для достижения...
Бренд-терапия. 15 методов для создания стратегии бренда в индустрии фармацевтики и медицинских технологий
Брайан Смит
Чтобы выстроить успешную и надежную стратегию бренда в сфере фармацевтики и медицинских технологий, нужно точно знать, какие стратегические инструменты выбрать и как их использовать.
Рынок фармацевтики и медицинских технологий стремительно...
Измеряйте самое важное. Как Google, Intel и другие компании добиваются роста с помощью OKR
Джон Дорр
Венчурный инвестор Джон Дорр рассказывает о созданной им системе OKR (Objectives and Key Results), которая помогла многим гигантам – от Intel до Google – показать впечатляющий рост. Это эффективная и проверенная сила для совершенствования...
Brand: Рождение имени. Энциклопедия
Бернар Гали
В книге рассказывается о происхождении названий знаменитых торговых марок. Их имена современный человек произносит каждый день, сталкивается с ними в повседневной жизни, это единственные слова, которые на всех языках пишутся одинаково и имеют...
One Minute Mentoring: How to find and work with a mentor - and why you’ll benefit from being one
Ken Blanchard
The bestselling co-author of the legendary The One Minute Manager® and a former Twitter executive join forces to create the ultimate guide to creating powerful mentoring relationships. The past decade has seen the dramatic rise of a word now...
The Way of Nowhere: Eight Questions to Release Our Creative Potential
Nick Udall
The Way of Nowhere is a business book by the UK’s hottest change management consultancy who have led transformations in some of Britain’s biggest and best known organisations. An invaluable resource for anyone who wants to make a creative...
Trust Works: Four Keys to Building Lasting Relationships
Ken Blanchard
Bestselling author Ken Blanchard brings you the tie-in guide to accompany his TrustWorks! training program.Ken Blanchard is famous for his ability to make the seemingly complex simple. In Trust Works! he brings his talent to bear on the...
The Truth Machine: The Blockchain and the Future of Everything
Paul Vigna
From the authors of the fascinating The Age of Cryptocurrency, comes the definitive work on the Internet’s next big thing: the blockchain.Many of the ‘legacy systems’ once designed to make our lives easier and our economy more efficient are no...
Mavericks at Work: Why the most original minds in business win
William Taylor
An engaging and incisive look at today's top business leaders – visionary and creative mavericks who are changing the way we do business. Inspiring and accessible, ‘Mavericks at Work’ is for anyone who wants to succeed in business – from the...
What’s Mine Is Yours
Rachel Botsman
In the 20th century humanity consumed products faster than ever, but this way of living is no longer sustainable. This new and important book shows how technological advances are driving forms of ‘collaborative consumption’ which will change...
Self Leadership and the One Minute Manager: Gain the mindset and skillset for getting what you need to succeed
Ken Blanchard
Twenty years after creating the phenomenal bestselling classic The One Minute Manager, Ken Blanchard returns to its roots with the most powerful and essential title in the series as he explores the skills needed to empower yourself to success.In...
Autonomy: The Quest to Build the Driverless Car - And How It Will Reshape Our World
Lawrence Burns
’A fascinating hybrid. Part freewheeling history of the rise of the modern autonomous vehicle, part intimate memoir from an insider who was on the front lines for much of that history, Autonomy will more than bring readers up to speed on one of...
Buy, Buy Baby: How Big Business Captures the Ultimate Consumer – Your Baby or Toddler
Susan Thomas Gregory
In the tradition of No Logo and Fast Food Nation, Buy Buy Baby investigates how today’s consumer economy markets to infants and toddlers.Buy Buy Baby is a powerful expose of how multi-national toy and media corporations use aggressive marketing...
Diversify: A fierce, accessible, empowering guide to why a more open society means a more successful one
June Sarpong
‘A handbook for these troubled times’ Psychologies Magazine’Engaging and informative … highlights our common humanity’ Kofi Annan‘A passionately written polemic’ You MagazineThe truth is, inclusion is better for everyone. In this empowering call...
Eyes Wide Open: How to Make Smart Decisions in a Confusing World
Noreena Hertz
In a fast-moving world we’re often overloaded with differing opinions, conflicting data and changing advice. In this essential guide, Noreena Hertz offers practical steps to how to make better, smarter decisions.Most of us think we make...
Getting to Yes with Yourself: And Other Worthy Opponents
Уильям Юри
In his highly anticipated follow up to the bestselling “Getting to Yes: Negotiation Agreement Without Giving”, Harvard University’s world renowned negotiation expert William Ury provides the definitive guide to attaining success at work and at...
Heart and Hustle: What it takes to make it to the top
Patricia Bright
”I’m going to show you how to hustle like I do, using your head and heart. All it takes is three steps…”YOUR BRAND: how you can use who you are to smash it onlineYOUR BUSINESS: how to run your side hustle like a total bossYOUR BELIEFS: ditch the...
On Time: Finding Your Pace in a World Addicted to Fast
Catherine Blyth
Why has time sped up? Why is there never enough? How can you make it yours again? On Time reveals why time sped up, why there never seems to be enough, and how to make it yours again. We have more time than ever: each of us can expect a...
Stuff Matters: Genius, Risk and the Secret of Capitalism
Harry Bingham
Harry Bingham used to be an economist and a banker and thought he understood money. Then, in autumn 2008, the world stood on the edge of calamity and Harry realised that all the things he knew had been proven utterly wrong.So, he decided to go...
To Die For: Is Fashion Wearing Out the World?
Lucy Siegle
An expose on the fashion industry written by the Observer's 'Ethical Living' columnist, examining the inhumane and environmentally devastating story behind the clothes we so casually buy and wear.Coming at a time when the global financial crisis...
When Genius Failed: The Rise and Fall of Long Term Capital Management
Roger Lowenstein
Charts are best viewed on a tablet.Picking up where Liar’s Poker left off (literally, in the bond dealer’s desks of Salomon Brothers) the story of Long-Term Capital Management is of a group of elite investors who believed they could beat the...
Who Killed Change?: Solving the Mystery of Leading People Through Change
Ken Blanchard
By the bestselling author of The One Minute Manager, a business parable that teaches organizations to cope successfully with change.Every day organizations around the world launch change initiatives – often big, expensive ones – designed to...
Will there be Donuts?: Start a business revolution one meeting at a time
David Pearl
The very word ‘meeting’ conjures up images of time wasted in badly lit, airless offices. Of sitting around tables, unsure why you are there & wishing you were somewhere else. The only perk the sweet snack on a plate in the middle of the...
Will there be Donuts?: Start a business revolution one meeting at a time
David Pearl
Today, the very word ‘meeting’ conjures up images of time wasted in badly lit, airless offices. People sitting around tables unsure why they are there and wishing they were somewhere else. Hour after hour. Day after day.David Pearl can change...
You Bet: The Betfair Story and How Two Men Changed the World of Gambling
Colin Cameron
The fascinating tale of how one company spawned a huge international business success story, created legions of new gamblers and revolutionised the worlds of gambling and sport for ever.In 2000 a company called Betfair, founded by Andrew Black...
Leadership Wisdom from the Monk Who Sold His Ferrari: The 8 Rituals of the Best Leaders
Робин Шарма
In this eagerly awaited sequel to the international bestseller The Monk Who Sold His Ferrari, world renowned leadership guru Robin Sharma will teach you how to restore trust, commitment and belief within your organisation, while simultaneously...
Soccernomics
Simon Kuper
Why do England lose?”“Why do Germany & Brazil Win?”“How have Spain conquered the World?”Penalties – what are they good for?"“What is the price on achieving success and the true cost of failure?”These are questions every football fan has asked....
Slay In Your Lane: The Black Girl Bible
Yomi Adegoke
‘Arguably the book for 2018’ Arifa Akbar, ObserverThe long-awaited, inspirational guide to life for a generation of black British women inspired to make lemonade out of lemons, and find success in every area of their lives.‘This book is a gift...
Starting a Business in 7 simple steps
Alex Ritchie
7 simple steps to a successful start upSo you’ve thought about starting a business, but how do you get started? We’ve broken it down into 7 simple steps.This book includes all the advice you need, from working out the objectives and vision of...
Chinese Rules: Five Timeless Lessons for Succeeding in China
Tim Clissold
From the author of the acclaimed ‘Mr. China’ comes another rollicking adventure story – part memoir, part history, part business imbroglio – that offers valuable lessons to help Westerners win in China.In the twenty-first century, the world has...
Edge: Leadership Secrets from Footballs’s Top Thinkers
Ben Lyttleton
What is talent? How do you get the best out of yourself? What are the secrets of leadership?In Edge, Ben Lyttleton gets unprecedented access to some of the world’s top football clubs to discover their innovative methods for developing talent –...
Funny Money: In Search of Alternative Cash
David Boyle
Only our limited idea of money is keeping us poor. David Boyle introduces us to alternative cash and people who can conjure money – that is, spending power – out of nothing.Until recently, the growth of alternative cash had been the province of...
Grand Pursuit: A Story of Economic Genius
Sylvia Nasar
Sylvia Nasar, the author of the phenomenal bestseller A Beautiful Mind takes us on a journey through the epic story of the making of modern economics, and how it rescued mankind from squalor and deprivation by placing its material fate in its...
Hit Refresh: A Memoir by Microsoft’s CEO
Satya Nadella
Microsoft’s CEO tells the inside story of the company’s continuing transformation, while tracing his own journey from a childhood in India to leading some of the most significant changes of the digital era and offering his vision for the coming...
Maxed Out: Hard Times, Easy Credit
James Scurlock D.
Scaldingly honest, impeccably researched and movingly written, ‘MAXED OUT’ is, as ‘FAST FOOD NATION’ was to the food industry, the book the captains of the debt industry wish you would never read.‘Maxed Out’ is a groundbreaking work that targets...
Shopped: The Shocking Power of British Supermarkets
Joanna Blythman
An elegant demolition of the supermarket miracle, this book charts the impact that supermarkets have had on every aspect of our lives and culture.Did you know…• Almost 50% of supermarket fruit and vegetables contain pesticide residues?• UK...
Size Zero: My Life as a Disappearing Model
Victoire Dauxerre
A memoir of a brief career as a top model – and the brutally honest account of what goes on behind the scenes in a fascinating, closed industry.Scouted in the street when she is 17, Victoire Dauxerre’s story started like a teenager’s dream:...
Third World America: How Our Politicians Are Abandoning the Ordinary Citizen
Arianna Huffington
Features updated material and a special foreword from Arianna for the UK audienceIt’s not an exaggeration to say that the hard-working, average citizen on an average income is an endangered species and that the American Dream of a secure,...
Twenty-one Dog Years: Doing Time at Amazon.com
Mike Daisey
A Michael Moore for the Dot.com generation, ‘21 Dog Years’ is Mike Daisey’s wickedly funny story of life in the New Economy trenches.In 1998, when Amazon.com went to temp agencies to recruit people, they gave them a simple directive: send us...
What Works: Success in Stressful Times
Hamish McRae
A lively, engaging and counterintuitive exploration of success stories from across the globe, and what Michelle Obama referred to as ‘the flimsy difference between success and failure’.In this lively and counterintuitive exploration of success...
Willing Slaves: How the Overwork Culture is Ruling Our Lives
Madeleine Bunting
A hard-hitting expos? of the overwork culture and modern management techniques that seduce millions of people to hand over the best part of their lives to their employer.Work has come to increasingly dominate British national life. ‘Job...
A Good Time to be a Girl: Don’t Lean In, Change the System
Helena Morrissey
From the founder of the worldwide 30% Club campaign comes a career book for women in a transforming world who don't just want to lean in, but instead, shatter the paradigm as we know it.‘I absolutely love her, I think she’s such a force for...
Brave, Not Perfect
Reshma Saujani
Everything from this past election cycle to Beyonc?’s feminist anthem speaks to this problem: women are expected to be “flawless.”Reshma Saujani was no different. She worked her way to top grades, stellar schools and blue chip firms only to...
Get that Job in 7 simple steps
Peter Storr
7 simple steps to help you find your perfect jobKickstart your job applications and get the job you want. If you’re new to the job market, back for a restart, or want a change of scene, we’ll help you target what you want and show you how to get...
Gordon Ramsay’s Playing with Fire
Gordon Ramsay
Not a sausage. That is what Gordon Ramsay had when he started out as a chef, working 16-hour days, 6 days a week. When he was struggling to get his first restaurant in the black, he didn't think he'd be famous for a TV show about how to run...
Green and Prosperous Land
Dieter Helm
An economist's approach to environmentalism, including a summary of Britain's green assets, a look towards possible futures, and an acheivable 25-year plan to a green and prosperous world.Current methods of environmental protection in Britain...
Instant Business Letters
Iain Maitland
Everything you need to know to become a first-class letter writer. Includes over 200 examples of business letters that can be used immediately or amended to suit your own purposes. Writing a business letter is something that many people find...
Money: A User’s Guide
Laura Whateley
Take control of your personal finances with this concise, timely and indispensable guide, from acclaimed money expert Laura Whateley.Ten years on from the financial crash, and we are still bad with money.We press ‘cash only’ at ATMs, and accept...
Negotiation Skills in 7 simple steps
Clare Dignall
7 simple steps to flawless negotiations A successful negotiation results in a win-win agreement for both parties. But where do you start if you’re up against people or organisations with conflicting objectives? Or people who are just downright...
Why Europe Will Run the 21st Century
Mark Leonard
Those who believe Europe to be weak and ineffectual are wrong. Turning conventional wisdom on its head Why Europe Will Run the 21st Century sets out a vision for a century in which Europe will dominate, not America. This is the book that will...
