зарубежная деловая литература
High Probability Trading Strategies. Entry to Exit Tactics for the Forex, Futures, and Stock Markets
Robert Miner C.
In High Probability Trading Strategies, author and well-known trading educator Robert Miner skillfully outlines every aspect of a practical trading plan–from entry to exit–that he has developed over the course of his distinguished...
The Cure. Enterprise Medicine for Business: A Novel for Managers
Dan Paul
A novel about transforming organizations from the author of bestselling business books The Goal and Zapp! The Cure is a novel for managers about transforming an under-performing bureaucratic organization into a boundaryless, fact-driven...
Life After the 30-Second Spot. Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising
Joseph Jaffe
The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using...
Forex Analysis and Trading. Effective Top-Down Strategies Combining Fundamental, Position, and Technical Analyses
Joseph Brusuelas
The forex market is huge and offers tremendous trading opportunities. There are many different tools for analyzing the forex market. But what are the best tools and the best ways to use them to trade most effectively? Forex Analysis and Trading...
Latino Talent. Effective Strategies to Recruit, Retain and Develop Hispanic Professionals
Robert Rodriguez
Praise for Latino Talent «Latino Talent is an invaluable resource for anyone interested in learning about Hispanic Americans in the workplace and in leveraging and maximizing their contributions. This unique book–written by an expert who's...
Sales Therapy. Effective Selling for the Small Business Owner
Grant Leboff
If you work in a small business, you have to know how to sell. Full stop. But selling as most people know it doesn’t work anymore. It’s relationships that count. Real selling is about understanding customers’ goals and helping them to buy, not...
Taming the Search-and-Switch Customer. Earning Customer Loyalty in a Compulsion-to-Compare World
Jill Griffin
Praise for Taming the Search-and-Switch Customer «What an excellent wake-up call! Your company's most valuable asset—your loyal customers—have more tools than ever to compare you to competitors and switch. Griffin does an excellent job...
Selling Social Change (Without Selling Out). Earned Income Strategies for Nonprofits
Kim Klein
In Selling Social Change (Without Selling Out) expert fundraising trainer and consultant Andy Robinson shows nonprofit professionals how to initiate and sustain successful earned income ventures that provide financial security and advance an...
Trade Your Way to Wealth. Earn Big Profits with No-Risk, Low-Risk, and Measured-Risk Strategies
Bill Kraft
Successful trader and advisor Bill Kraft shows how to trade the financial markets in a way that limits risk and provides the potential for big profits. Kraft, who left a successful law practice to become an independent trader, explains his own...
Corporate Social Responsibility. Doing the Most Good for Your Company and Your Cause
Nancy Lee
Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy...
The Imperfect Board Member. Discovering the Seven Disciplines of Governance Excellence
Jim Brown
Praise for The Imperfect Board Member «Finally! A book about boards that isn't boring!» –Patrick Lencioni, author, The Five Dysfunctions of a Team «Everyone wins with good governance–countries, corporations, and community groups. In a compelling...
The Gender Intelligent Retailer. Discover the Connection Between Women Consumers and Business Growth
Sean McSweeney
“Through engaging and direct analysis, Joanne Thomas Yaccato has drawn the line clearly for businesses—any successful client relationship strategy must consider the unique perspectives of women. Small, medium and large organizations can benefit...
Capitalism's Achilles Heel. Dirty Money and How to Renew the Free-Market System
Raymond Baker W.
For over forty years in more than sixty countries, Raymond Baker has witnessed the free-market system operating illicitly and corruptly, with devastating consequences. In Capitalism’s Achilles Heel, Baker takes readers on a fascinating journey...
Creativity at Work. Developing the Right Practices to Make Innovation Happen
Jeff DeGraff
Although many leaders acknowledge and invest in creativity, we seldom see it hold a credible place in the business development process. Creativity at Work takes a practical approach to creativity, showing how to select practices to produce...
Winning At Retail. Developing a Sustained Model for Retail Success
Neil Stern Z.
Praise for Winning At Retail «Winning at Retail offers the most effective strategies available for retailers. At McDonald's, the 'Quick-EST' model is crucial, because being close and convenient to where our customers live, work, and shop helps...
Trading Without Gambling. Develop a Game Plan for Ultimate Trading Success
Marcel Link
Many people perceive trading as nothing more than a gamble. But there are still people who consistently make money trading. How do they do it? They've learned to separate gambling from trading. And the way they do this, says author Marcel Link,...
Risk Transfer. Derivatives in Theory and Practice
Christopher Culp L.
Based on an enormously popular «derivative instruments and applications» course taught by risk expert Christopher Culp at the University of Chicago, Risk Transfer will prepare both current practitioners and students alike for many of the issues...
The PPLI Solution. Delivering Wealth Accumulation, Tax Efficiency, and Asset Protection Through Private Placement Life Insurance
Kirk Loury
Private placement life insurance (PPLI) was once the exclusive domain of wealthy investors willing to tackle the logistical challenges of the offshore insurance market. The investment portfolio, tax, and estate-planning applications, and ongoing...
The Brand Who Cried Wolf. Deliver on Your Company's Promise and Create Customers for Life
Scott Deming
Branding has become the narrow responsibility of the marketing department, and customers have stopped believing the ads. This book shows you how to build a powerful, lasting brand. You will learn how to involve the entire organization, from...
Cybernetic Analysis for Stocks and Futures. Cutting-Edge DSP Technology to Improve Your Trading
John Ehlers F.
Cutting-edge insight from the leader in trading technology In Cybernetic Analysis for Stocks and Futures, noted technical analyst John Ehlers continues to enlighten readers on the art of predicting the market based on tested systems. With...
Essentials of Business Ethics. Creating an Organization of High Integrity and Superior Performance
Denis Collins
The essential guide to creating an organization ofhigh integrity and superior performance With the high-profile corporate scandals that have taken place in recent years, corporate ethics are more important to a business than ever before. The...
Financial Darwinism. Create Value or Self-Destruct in a World of Risk
Edmund S. Phelps
In Financial Darwinism, author Leo Tilman lays the groundwork for understanding the new financial order by introducing his evolutionary thesis and then outlines an actionable decision-making framework that enables financial institutions and...
Just Ask a Woman. Cracking the Code of What Women Want and How They Buy
Mary Quinlan Lou
An enlightening blueprint of the secrets of reaching female consumers from the expert Just Ask a Woman is a powerful book about how to tap into female consumers' needs. Mary Quinlan, the founder of the premiere consultancy dedicated to marketing...
The Heretics of Finance. Conversations with Leading Practitioners of Technical Analysis
Jasmina Hasanhodzic
The Heretics of Finance provides extraordinary insight into both the art of technical analysis and the character of the successful trader. Distinguished MIT professor Andrew W. Lo and researcher Jasmina Hasahodzic interviewed thirteen highly...
Public Relations in Asia Pacific. Communicating Effectively Across Cultures
Anne Peirson-Smith
Public Relations in Asia Pacific reflects the growing professionalism in the practice of public relations in the world’s fastest expanding economy. It is a carefully drawn road map, both strategically and tactically, for all manner of entities,...
The ART of Trading. Combining the Science of Technical Analysis with the Art of Reality-Based Trading
Bennett McDowell A.
An expert in the field of finance reveals his proven trading system As a trading coach and financial advisor, Bennett McDowell has used his own proprietary trading system–Applied Reality Trading or ART to enhance the performance of his clients'...
Technical Analysis of the Currency Market. Classic Techniques for Profiting from Market Swings and Trader Sentiment
Boris Schlossberg
Proven currency-specific trading strategies from one of today's top currency analysts «If you trade currency, then you need to have this book on your desk. It's the only book you need for technical analysis of the fastest-moving market on the...
The Boston Consulting Group on Strategy. Classic Concepts and New Perspectives
Michael Deimler S.
A collection of the best thinking from one of the most innovative management consulting firms in the world For more than forty years, The Boston Consulting Group has been shaping strategic thinking in business. The Boston Consulting Group on...
Finance. Capital Markets, Financial Management, and Investment Management
Frank J. Fabozzi
Created by the experienced author team of Frank Fabozzi and Pamela Peterson Drake, Finance examines the essential elements of this discipline and makes them accessible to a wide array of readers-from seasoned veterans looking for a review to...
Licensed to Profit. By Trading in Financial Markets
Chris Shea
Chris Shea (aka the Market Coach) is an educator, counsellor and psychotherapist, who specialises in coaching clients to develop the psychological skills and drive to become independent, disciplined and successful traders and to sustain peak...
The Risk Management Process. Business Strategy and Tactics
Christopher Culp L.
Integrates essential risk management practices with practical corporate business strategies Focusing on educating readers on how to integrate risk management with corporate business strategy-not just on hedging practices—The Risk Management...
The ebay Phenomenon. Business Secrets Behind the World's Hottest Internet Company
David Bunnell
The buzz about The ebay Phenomenon «David Bunnell's portrayal of eBay paints a picture of one of the most daring, fanatically innovative, customer-centric companies on the planet. It demonstrates how a small, driven group of people can listen to...
Power of An Hour. Business and Life Mastery in One Hour A Week
Dave Lakhani
Praise for The Power of an Hour «The master at getting what you want from others now tells us how to get what we want from ourselves! This is really a great book, and I recommend it highly-for you, for your team, and for your children.» -Bob...
Results Through Relationships. Building Trust, Performance, and Profit Through People
Joe Takash
A career guide to more significant business results in a shorter period of time Results Through Relationships shows professionals how to establish break-through relationships with new prospects and their existing networks, including colleagues,...
Avon. Building The World's Premier Company For Women
Laura Klepacki
A Winning Formula for Selling to Women Around the World Avon has come a long way since handing out its first perfume sample back in 1886. The company, long famous for ringing customer doorbells, is now the world's largest direct sales...
The Leadership Gap. Building Leadership Capacity for Competitive Advantage
Vince Molinaro
Studies consistently show that quality leadership development programs pay off for companies – in the form of shareholder returns, market share growth, and sales. However, many companies have inadequate leadership development programs. This book...
Starting on a Shoestring. Building a Business Without a Bankroll
Arnold Goldstein S.
Live your entrepreneurial dream with no-or little-money down Where there's a will, there's a way. Even if you don't have start-up money in the bank, you can get your new business on its feet with ingenuity and knowledge. Starting on a Shoestring...
Results Rule!. Build a Culture That Blows the Competition Away
Randy Pennington
Praise for RESULTS RULE! «What on earth could pre-thawed turkeys, Eva the dolphin, and toothpaste tubes squeezed from the middle have to do with the success of your business? Everything. Results Rule! is that rare business book that you can't...
Just What I Said. Bloomberg Economics Columnist Takes on Bonds, Banks, Budgets, and Bubbles
Caroline Baum
Not for nothing do her initials also stand for «Central Bank.» For nearly two decades, Caroline Baum has produced incisive commentary on central bank policy, the ebbs and flows of the economy, and how they influence the bond market. Her much...
The Professional's Guide to Financial Services Marketing. Bite-Sized Insights For Creating Effective Approaches
Jay Nagdeman
The Professional's Guide to Financial Services Marketing is directed to any financial services professional–from individual representatives to executives of large financial services companies–who is looking for better ways to create the relevant...
Talent Management Systems. Best Practices in Technology Solutions for Recruitment, Retention and Workforce Planning
Allan Schweyer
Talent Management Systems addresses the transformation Web-based technologies have brought to workforce acquisition and management. It examines proven and leading-edge best practices, and what tactics and strategies organizations should employ...
Operational Risk Toward Basel III. Best Practices and Issues in Modeling, Management, and Regulation
Greg Gregoriou N.
This book consists of chapters by contributors (well-known professors, practitioners, and consultants from large and well respected money management firms within this area) offering the latest research in the OpRisk area. The chapters highlight...
The Business of Event Planning. Behind-the-Scenes Secrets of Successful Special Events
Judy Allen
Practical tools and expert advice for professional event planners Before planning an event, there is much that must be done behind the scenes to make the event successful. Before any thought is even given to timing or location of the event,...
The Three Skills of Top Trading. Behavioral Systems Building, Pattern Recognition, and Mental State Management
Hank Pruden
Praise for The Three Skills of Top Trading «Professor Pruden's new book, The Three Skills of Top Trading, is unquestionably the best book on a specific trading method and the necessary attributes for trading that I have read. His logic,...
Straight to the Top. Becoming a World-Class CIO
Gregory Smith S.
You have what it takes to be a CIO. Do you have a strategy for getting there? Now you do. «Gregory Smith has written the definitive work on how to achieve leadership success in IT. This well-written and carefully researched book is a must-read...
Forbes Guide to the Markets. Becoming a Savvy Investor
Forbes LLC
From the leader in financial information, a fully updated guide to investing in today's markets This accessible book is a practical guide to the financial markets. Designed to help both the new and experienced investor gain sufficient...
Advisor for Life. Become the Indispensable Financial Advisor to Affluent Families
Stephen Gresham D.
"The Age Wave of retiring baby boomers is creating a seismic bonanza for financial advisors–if they can provide the kinds of creative and flexible strategies their clients will be wanting and needing. Steve Gresham provides the solid,...
Online Dispute Resolution For Business. B2B, ECommerce, Consumer, Employment, Insurance, and other Commercial Conflicts
Colin Rule
In this original and highly useful resource, Colin Rule—a pioneer in the field of online dispute resolution (ODR)—shows how ODR can be used to resolve conflicts which inevitably arise both online and offline in business and commerce. Based on...
Operational Risk with Excel and VBA. Applied Statistical Methods for Risk Management, + Website
Nigel Lewis DaCosta
A valuable reference for understanding operational risk Operational Risk with Excel and VBA is a practical guide that only discusses statistical methods that have been shown to work in an operational risk management context. It brings together a...
Strategic Corporate Finance. Applications in Valuation and Capital Structure
Justin Pettit
Essential guidance for the corporate finance professional – advisor, Board Director, CFO, Treasurer, business development executive, or M&A expert—to ask the right questions and make the critical decisions. Strategic Corporate Finance is a...
