зарубежная деловая литература
From .com to .profit. Inventing Business Models That Deliver Value AND Profit
Nick Earle
Until now, all it's taken to build a successful e-business is the right technology. An online storefront goes up and a company's market capitalization goes through the roof, despite low sales and no profits. But now the race to get online is...
Mind Games. Inspirational Lessons from the World's Biggest Sports Stars
Jeff Grout
What makes a winner – in business or in sport? Why do some people consistently break sales targets, cross the line first or hammer the ball in the net with pinpoint accuracy? Natural talent and disciplined training are vital. But with two...
Philanthropy in a Flat World. Inspiration Through Globalization
Jon Duschinsky
Open, honest, and challenging, this visionary guide looks at the forces at work in creating the global philanthropic world of tomorrow. It is a must-read for every fundraiser and nonprofit manager seeking to compete and succeed in today's...
How I Became a Quant. Insights from 25 of Wall Street's Elite
Barry Schachter
Praise for How I Became a Quant «Led by two top-notch quants, Richard R. Lindsey and Barry Schachter, How I Became a Quant details the quirky world of quantitative analysis through stories told by some of today's most successful quants. For...
Ron's Road to Wealth. Insights for the Curious Investor
Ron Muhlenkamp
Praise for Ron's Road to Wealth «Long-term investors will learn much from Ron Muhlenkamp's thoughtful reflections on what he has learned about investing over a thirty-year period of successful practice.» –Milton Friedman «Ron Muhlenkamp has...
Driven. Inside BMW, the Most Admired Car Company in the World
David Kiley
An exclusive look at one of the world's most successful and controversial companies, and the mysterious family behind it. BMW is arguably the most admired carmaker in the world. It's financial performance is the envy of its competitors, and BMW...
Sentiment in the Forex Market. Indicators and Strategies To Profit from Crowd Behavior and Market Extremes
Jamie Saettele
Crowds move markets and at major market turning points, the crowds are almost always wrong. When crowd sentiment is overwhelmingly positive or overwhelmingly negative ? it's a signal that the trend is exhausted and the market is ready to move...
Create Your Own Hedge Fund. Increase Profits and Reduce Risks with ETFs and Options
Mark Wolfinger D.
Discover a practical trading strategy that combines options and ETFs. Create Your Own Hedge Fund explains how exchange-traded funds can be used in conjunction with an options strategy to attain steady growth. Beginning with a tutorial on options...
Sales 2.0. Improve Business Results Using Innovative Sales Practices and Technology
Anneke Seley
Two Silicon Valley insiders reveal the emerging Sales 2.0 trend and how companies can profit from it Sales 2.0 explores the emerging Sales 2.0 phenomenon, how it is characterized, why it is imperative for a company’s long-term success, and how...
Momentum. Igniting Social Change in the Connected Age
Allison Fine
A new and empowering way of looking at and organizing social change! How can we move from serving soup until our elbows ache to solving chronic social ills like hunger or homelessness? How can we break the disastrous cycle of low expectations...
The Market Guys' Five Points for Trading Success. Identify, Pinpoint, Strike, Protect and Act!
Rick Swope
Praise for The Market Guys' Five Points for Trading Success «E*TRADE is a strong advocate of investor education, understanding a knowledgeable investor is a successful investor. The Market Guys have been a key contributor to our worldwide...
The Power of Mobility. How Your Business Can Compete and Win in the Next Technology Revolution
Russell McGuire
Praise For The Power of Mobility: How Your Business Can Compete and Win in the Next Technology Revolution «Mobility is the next technology force that is redefining how businesses operate. Going forward, the winners will be 'anywhere enterprises'...
Rules to Break and Laws to Follow. How Your Business Can Beat the Crisis of Short-Termism
Don Peppers
Praise for Rules to Break & Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism «A fascinating, highly readable synthesis of business principles, technology, sociology and common sense, Rules to Break and Laws to Follow...
Commodities for Every Portfolio. How You Can Profit from the Long-Term Commodity Boom
Emanuel Balarie
Step-by-step guidelines for making commodities a valuable component in any portfolio As stock market investing becomes increasingly hard to squeeze profits from, savvy investors are finding commodities to be the perfect vehicle for maintaining...
The Power of You!. How YOU Can Create Happiness, Balance, and Wealth
Scott Martineau
True fulfillment in life doesn't come solely from success at the office or happiness at home; it comes from both. What if there was a way for you to balance the pressures and demands of work against the needs of your personal life—while...
Chain of Blame. How Wall Street Caused the Mortgage and Credit Crisis
Paul Muolo
An updated and revised look at the truth behind America's housing and mortgage bubbles In the summer of 2007, the subprime empire that Wall Street had built all came crashing down. On average, fifty lenders a month were going bust-and the people...
Why CRM Doesn't Work. How to Win by Letting Customers Manange the Relationship
Frederick Newell
CRM was supposed to help businesses better understand their customers and increase efficiency. Yet most companies are not getting the return they expected. Is it possible to make customers happy and, at the same time, improve ROI? Is there a...
No Boundaries. How to Use Time and Labor Management Technology to Win the Race for Profits and Productivity
Lisa Disselkamp
An essential guide for putting workforce management systems to work for your business Showing you how to take your business from reactive to proactive and improve performance, No Boundaries provides a vendor-neutral guide on how your company can...
Email Marketing By the Numbers. How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level
Chris Baggott
Praise for EMAIL MARKETING by the NUM8ERS «At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Email Marketing Best Practices,' clearly explains...
Leadership the Sven-G?ran Eriksson Way. How to Turn Your Team Into Winners
Julian Birkinshaw
"Leadership the Sven-G?ran Eriksson Way examines the leadership style of the Egnland football manager Sven-G?ran Eriksson. Our argument is that Eriksson's aproach is important because it brilliantly exemplifies a new leaderhip which defies...
IdeaWise. How to Transform Your Ideas into Tomorrow's Innovations
Fraser Seitel
An easy-to-understand and easy-to-implement method for creating new ideas and new products This book blows the lid off the so-called «idea gurus» by demystifying the creation of great new innovations. It offers readers a way to look at their...
Commodity Fundamentals. How To Trade the Precious Metals, Energy, Grain, and Tropical Commodity Markets
Ronald Spurga C.
Praise for Commodity Fundamentals «Commodity Fundamentals is THE book for investors looking to enter the commodity markets. This informative guide is a welcome addition on the subject and is a must-read for commodity investors.» -Jim Atkinson,...
Your Financial Edge. How to Take the Curves in Shifting Financial Markets and Keep Your Portfolio on Track
Paul McCulley
Praise for Your Financial Edge «Paul McCulley is the man to heed. His knowledge of financial markets runs deep, and his experience has been the best. Beyond all his financial and economic wisdom, he is a human being with inborn instincts of...
The Fundamentals of Hedge Fund Management. How to Successfully Launch and Operate a Hedge Fund
Daniel Strachman A.
The tools and techniques needed to successfully launch and maintain a hedge fund In The Fundamentals of Hedge Fund Management, both budding and established hedge fund managers will learn the fundamentals of building and maintaining a successful...
The Fearless Fish Out of Water. How to Succeed When You're the Only One Like You
Robin Roffer Fisher
Everyone's felt out of place at some point – be they female, minority, a geek, a non-conformist, or just boldly individual. Fearless Fish will show readers how to stay connected while maintaining a unique identity, how to fit in without blending...
Financial Services without Borders. How to Succeed in Professional Financial Services
Greenwich Associates
Lessons from the leading financial consulting firm What is good financial service? Being knowledgeable. Keeping in touch. Knowing your client's needs. For the past twenty-five years, senior executives of professional financial services firms...
Selling Sucks. How to Stop Selling and Start Getting Prospects to Buy!
Frank J. Rumbauskas, Jr.
Praise for Selling Sucks «Whew! A terrific new book that blows the lid off the old-school methods of selling-which don't work anymore-and shows you how to make sales almost like magic! I love this book!» —Joe Vitale, author of The Attractor...
The Visual Investor. How to Spot Market Trends
John Murphy J.
The Visual Investor, Second Edition breaks down technical analysis into terms that are accessible to even individual investors. Aimed at the typical investor–such as the average CNBC viewer–this book shows investors how to follow the ups and...
The Irresistible Offer. How to Sell Your Product or Service in 3 Seconds or Less
Mark Joyner
Your customers are going to give you three seconds to make the sale. Do you know what to say in those three seconds? The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less...
Hypnotic Writing. How to Seduce and Persuade Customers with Only Your Words
Joe Vitale
Discover the secrets of written persuasion! «The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to...
Your Next Great Stock. How to Screen the Market for Tomorrow's Top Performers
Jack Hough
A comprehensive look at how to profit from the power of stock screening With thousands of stocks to choose from, how can you find the best ones to invest in? Simple: start with a handful of clues that tend to predict outstanding returns, and...
Why Killer Products Don't Sell. How to Run Your Company to a New Set of Rules
Ian Gotts
Coming from conversations with executive teams of technology companies, venture capitalists, and M&A advisers, the insights contained in Why Killer Products Don't Sell are gold dust. First the book lays bare the claim that sales is sales is...
Customer Winback. How to Recapture Lost Customers--And Keep Them Loyal
Jill Griffin
Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and...
The Secret Language of Business. How to Read Anyone in 3 Seconds or Less
Kevin Hogan
The Secret Language of Business reveals the secrets of body language and nonverbal communication. Successful professionals need more than just good communication skills, you also need the ability to interpret the nonverbal signals that everyone...
Preventing Identity Theft in Your Business. How to Protect Your Business, Customers, and Employees
Judith Collins M.
Preventing Identity Theft in Your Business is a reliable guide to help protect companies, their customers, and their employees from the growing problem of identity theft. Real-life examples show managers and executives how to identify business,...
Stop and Make Money. How To Profit in the Stock Market Using Volume and Stop Orders
Richard Arms W.
Richard Arms is one of the world’s most respected stock market technicians. His expertise in this field is unparalleled, and now, with Stop and Make Money, he reveals how to profit from short-term price movements in the stock market—whether...
Timing the Market. How to Profit in the Stock Market Using the Yield Curve, Technical Analysis, and Cultural Indicators
Deborah Weir
The first definitive guide to understanding and profiting from the relationship between the stock market and interest rates It's well established that interest rates significantly impact the stock market. This is the first book that definitively...
Mean Markets and Lizard Brains. How to Profit from the New Science of Irrationality
Terry Burnham
Everyone from journalists to market pros are turning to behavioral finance to explain, analyze, and predict market direction. In contrast to old-school assumptions of cool-headed rationality, the new behavioral school embraces hot-blooded human...
Trade What You See. How To Profit from Pattern Recognition
Larry Pesavento
Trading the financial markets is extremely difficult, but with the right approach, traders can achieve success. Nobody knows this better than authors Larry Pesavento and Leslie Jouflas, both traders and educators of traders, who have...
Precious Metals Trading. How To Profit from Major Market Moves
Philip Gotthelf
A detailed look at how to profit in the precious metals market Today, gold, silver, platinum, and palladium offer a new and different profit potential for those who understand the impact of new technologies, new economic forces, and new...
Six Sizzling Markets. How to Profit from Investing in Brazil, Russia, India, China, South Korea, and Mexico
Pran Tiku
In Six Sizzling Markets, seasoned financial veteran Pran Tiku lays out a detailed and balanced case for investing in the emerging economics of Brazil, Russia, India, China (BRIC), South Korea, and Mexico. Along the way, he analyzes each nation’s...
The Commitments of Traders Bible. How To Profit from Insider Market Intelligence
Stephen Briese
Regardless of your trading methods, and no matter what markets you’re involved in, there is a Commitments of Traders (COT) report that you should be reviewing every week. Nobody understands this better than Stephen Briese, an industry-leading...
Do-It-Yourself Advertising and Promotion. How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More!
Fred Hahn E.
Praise for the Second Edition «Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with...
Executive Stamina. How to Optimize Time, Energy, and Productivity to Achieve Peak Performance
Marty Seldman
Executive Stamina combines the wisdom and methodology of the best executive coaching with the cutting-edge training techniques of world-class athletes to help busy, stressed-out executives achieve peak performance. This holistic approach to...
Selling the Intangible Company. How to Negotiate and Capture the Value of a Growth Firm
Thomas Metz
In Selling the Intangible Company, Thomas Metz helps entrepreneurs and venture capitalists to better understand the process of selling a company whose value is strategic. He addresses all the key issues surrounding the sale of a company in which...
Reinventing Talent Management. How to Maximize Performance in the New Marketplace
William Schiemann A.
Praise for Reinventing Talent Management «Bill Schiemann's book is a comprehensive presentation of the need to better understand, measure, and increase organizational people equity. It clearly transforms concepts that have historically been...
The Black Book of Outsourcing. How to Manage the Changes, Challenges, and Opportunities
Douglas Brown
Revised for 2009 and beyond, The Black Book of Outsourcing is a comprehensive guide and directory for the evolving field of outsourcing, including expert advice on how to operate an outsourcing program. Valuable governance checklists, offshoring...
Tame Your Terrible Office Tyrant. How to Manage Childish Boss Behavior and Thrive in Your Job
Lynn Taylor
An indispensable guide to dealing with challenging, childish boss behavior and building a great career, with laugh- out-loud humor built in. Based on extensive interviews among workers, managers and psychologists, Tame Your Terrible Office...
Leading Geeks. How to Manage and Lead the People Who Deliver Technology
Paul Glen
Winner of the 2003 Financial Times Germany/getAbstract Business & Finance Book Award Leading Geeks challenges the conventional wisdom that leadership methods are universal and gives executives and managers the understanding they need to manage...
The Stock Option Income Generator. How To Make Steady Profits by Renting Your Stocks
Harvey Friedentag C.
A straightforward guide to generating consistent income by selling call options on selected stocks The Stock Option Income Generator outlines a low-stress approach to making predictable profits no matter what the state of the overall market....
