зарубежная деловая литература
Unleashing the Power of PR. A Contrarian's Guide to Marketing and Communication
Mark Weiner
Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and...
The Guru Guide to Marketing. A Concise Guide to the Best Ideas from Today's Top Marketers
Joseph Boyett H.
Discusses the newest marketing concepts. The Guru name is synonymous with expert, candid advice. The Guru format provides an easy reference to a wide range of ideas and practices.
Investment Manager Analysis. A Comprehensive Guide to Portfolio Selection, Monitoring and Optimization
Frank Travers J.
Praise for Investment Manager Analysis «This is a book that should have been written years ago. It provides a practical, thorough, and completely objective method to analyze and select an investment manager. It takes the mystery (and the...
Real Estate Development and Investment. A Comprehensive Approach
S. P. Peca
Real Estate Development and Investment A Comprehensive Approach Written by real estate industry veteran Stephen Peca, this timely guide skillfully outlines the various phases of the real estate development process and addresses some of the most...
The Rise and Fall of the US Mortgage and Credit Markets. A Comprehensive Analysis of the Market Meltdown
James Barth
The mortgage meltdown: what went wrong and how do we fix it? Owning a home can bestow a sense of security and independence. But today, in a cruel twist, many Americans now regard their homes as a source of worry and dashed expectations. How did...
The Art of Trading. A Complete Guide to Trading the Australian Markets
Christopher Tate
A comprehensive private trader? guide to the Australian markets. This is the second edition of the hugely successful Art of Trading, by high-profile private trader and author Chris Tate. The first edition sold 20,000 copies. Fully revised and...
Profiting from Clean Energy. A Complete Guide to Trading Green in Solar, Wind, Ethanol, Fuel Cell, Carbon Credit Industries, and More
Richard Asplund W.
With Profiting from Clean Energy, respected investment analyst Richard Asplund provides an in-depth explanation of the technology and industry structure behind various sectors of this field and in the process identifies more than 150 stocks...
Study Guide for Come Into My Trading Room. A Complete Guide to Trading
Alexander Elder
STUDY GUIDE FOR Come Into My Trading Room A Complete Guide to Trading You can read Come Into My Trading Room: A Complete Guide to Trading in a few days, but you cannot expect to master every aspect of that invaluable book until you work through...
Come Into My Trading Room. A Complete Guide to Trading
Alexander Elder
The trading bible for the new millennium In Come Into My Trading Room, noted trader and author Dr. Alexander Elder returns to expand far beyond the three M's (Mind, Method, and Money) of his bestselling Trading for a Living. Shifting focus from...
The Long and Short Of Hedge Funds. A Complete Guide to Hedge Fund Evaluation and Investing
Daniel Strachman A.
An innovative A to Z guide to the world of hedge funds The Long and Short of Hedge Funds presents readers with a unique look at these investment vehicles, the people who run them, and those who provide services to them. This book is a detailed...
Margin Trading from A to Z. A Complete Guide to Borrowing, Investing and Regulation
Michael Curley T.
Margin Trading from A to Z offers a step-by-step explanation of the mechanics of the margin account. Filled with in-depth insights and expert advice, this book uses a hands-on approach to show how a Regulation T Margin Call is arrived at; how it...
Pains on Trains. A Commuter's Guide to the 50 Most Irritating Travel Companions
Andrew Holmes
Pains on Trains is the perfect way to take the tedium out of commuting, guaranteed to become as indispensable to the seasoned traveller as the blow-up pillow and water sterilising tablets. In Pains on Trains, Andrew Holmes and Matthew Reeves set...
Boardroom Excellence. A Common Sense Perspective on Corporate Governance
Paul Brountas P.
In Boardroom Excellence, author Paul Brountas, a corporate attorney with more than forty years experience, discusses the qualities and components of effective boards in today’s post-Enron environment. Written in a concise format, the book is...
The Truth About Day Trading Stocks. A Cautionary Tale About Hard Challenges and What It Takes To Succeed
Josh DiPietro
A realistic guide to day trading today’s stock market «Josh does an outstanding job of capturing all his trading experience into an invaluable memoir detailing specific rules for both the inexperienced and experienced trader. Anyone interested...
China CEO. A Case Guide for Business Leaders in China
Liu Shengjun
CHINA CEO: A Case Guide for Business Leaders in China Some Western business leaders are moving into China without any clear knowledge of the many pitfalls they will encounter: the weak rule of law, forceful governmental intervention, a scarcity...
More Than a Numbers Game. A Brief History of Accounting
Thomas King A.
The world certainly suffers no shortage of accounting texts. The many out there help readers prepare, audit, interpret and explain corporate financial statements. What has been missing is a book offering context and discussion for divisive...
How to Run Your Business by The Book. A Biblical Blueprint to Bless Your Business
Dave Anderson
How to use Bible-based leadership principles to improve business performance In How to Run Your Business by THE BOOK, famed leadership guru Dave Anderson reveals biblical lessons to help transform the people, culture, and results of your...
Someone Will Make Money on Your Funds - Why Not You?. A Better Way to Pick Mutual and Exchange-Traded Funds
Gary Gastineau L.
SOMEONE WILL MAKE MONEY ON YOUR FUNDS-WHY NOT YOU? «This book is a treasure trove of practical research and pithy thoughts based on Gastineau's decades of experience; a valuable guide for the thoughtful investor.» —Harold Evensky, Chairman,...
The Talent Edge. A Behavioral Approach to Hiring, Developing, and Keeping Top Performers
David Cohen S.
A practical step-by-step approach to hiring the right person. Every hiring manager knows that the traditional hiring and interviewing process is a poor tool for predicting organizational fit and future on-the-job success. Behavioral interviewing...
Breakthrough Business Development. A 90-Day Plan to Build Your Client Base and Take Your Business to the Next Level
David Miller
Increase Profits, Be more Organized, attract a Higher Quality & Quantity of Referrals, Run Your Business so That It Doesn't Run You, Take Your Business to the Next Level… With Breakthrough Business Development! Breakthrough Business Development...
How to Make Money While you Sleep!. A 7-Step Plan for Starting Your Own Profitable Online Business
Brett McFall
In this jargon-free guide, author Brett McFall shows just how easy it is to set up your own online business. You'll discover how to make money by delivering a great deal of value without a great deal of effort. And you don't have to have a...
The M&A Transition Guide. A 10-Step Roadmap for Workforce Integration
Patti Hanson
Provides a practical, 10-step process for managing the human aspect of an M&A M&A activity is higher than ever with acquisitions becoming an important part of every company's growth strategy. The industries heavily engaging in this activity are...
The Wall Street Waltz. 90 Visual Perspectives, Illustrated Lessons From Financial Cycles and Trends
Kenneth Fisher L.
The Wall Street Waltz Introducing the new Fisher Investment SeriesComprised of engaging and informative titles written by renowned money manager and bestselling author Ken Fisher, this series offers essential insights into the worlds of...
Guts. 8 Laws of Business from One of the Most Innovative Business Leaders of Our Time
Robert Lutz A.
"Read it for no other reason than to learn Bob's Seven Immutable Laws of Business. . . . This is vintage Bob-contrarian, thoughtful, and he's really fun to read." —Forbes In this edition of Bob Lutz's bestselling account of the business...
Up Your Business!. 7 Steps to Fix, Build, or Stretch Your Organization
Dave Anderson
Praise for the first edition of Up Your Business! «Dave Anderson has hit another home run! Up Your Business! is an invaluable, highly readable guide that should be on the desk–and in the mind–of anyone demanding top-level performance from...
More Mortgage Meltdown. 6 Ways to Profit in These Bad Times
Whitney Tilson
A clear look at how to capture investment profits during difficult financial times The U.S. economy has become crippled by the credit and real estate catastrophe. Even though we've all been affected by the calamity and have heard no shortage of...
Pains in Public. 50 People Most Likely to Drive You Completely Nuts!
Andrew Holmes
How many times have people caused you misery while you go about your daily routine? How often has a religious nut knocked on your door intent on converting you or a stressed out shopper upended pyramids of Honduran ugli fruit in front of your...
Trade-Up!. 5 Steps for Redesigning Your Leadership and Life from the Inside Out
Rayona Sharpnack
Silicon Valley wunderkind Rayona Sharpnack has been a schoolteacher, tennis champion, manager and player for a women's professional softball team, and a celebrity who coaches some of the most successful leaders in business. Trade Up! draws on...
The Ultimate Guide to Network Marketing. 37 Top Network Marketing Income-Earners Share Their Most Preciously Guarded Secrets to Building Extreme Wealth
Joe Rubino
Successful network marketing entrepreneurs share their secrets In The Ultimate Guide to Network Marketing, network marketing guru Dr. Joe Rubino offers readers a wide variety of proven business-building techniques taken from many of the most...
The Power of Feedback. 35 Principles for Turning Feedback from Others into Personal and Professional Change
Joseph Folkman R.
Praise for The Power of Feedback «Some books are worthy of being recommended simply because of their subject matter. . . . There is no greater force to improve the quality of human relationships or improve the way organizations function than to...
The E-Code. 34 Internet Superstars Reveal 44 Ways to Make Money Online Almost Instantly--Using Only E-Mail!
Joe Vitale
Use e-mail to boost your income-today! The E-Code brings together the combined wisdom of 33 Internet marketing superstars to reveal how they make money online-using nothing but the power of e-mail. Each succinct chapter presents one moneymaking...
The Entrepreneur. 25 Golden Rules for the Global Business Manager
William Heinecke
Written in a lively and practical style that will be of great interest to budding and blooming entrepreneurs. The rules covered in this book are applicable to any entrepreneur around the world.
Trade Like a Hedge Fund. 20 Successful Uncorrelated Strategies and Techniques to Winning Profits
James Altucher
Learn the successful strategies behind hedge fund investing Hedge funds and hedge fund trading strategies have long been popular in the financial community because of their flexibility, aggressiveness, and creativity. Trade Like a Hedge Fund...
The Social Network Business Plan. 18 Strategies That Will Create Great Wealth
David Silver
All of us know that users of the Web do not read advertisements on the websites we visit, yet the online communities are emerging as the next great media rely solely on this method to produce revenue. In The Social Network Business Plan, social...
The Best Damn Sales Book Ever. 16 Rock-Solid Rules for Achieving Sales Success!
Warren Greshes
"Over the years, I have seen them all, and Warren Greshes is one of the very best. In his wonderful new book, Warren distills a lifetime of sales training into sixteen actionable tools, which, if you use them, will guarantee that you too reach...
Confessions from the Corner Office. 15 Instincts That Will Help You Get There
Scott Aylward
Praise for Confessions from the Corner Office «As usual, Aylward and Moore have created a path that helps the reader identify and develop critical instincts, behaviors that not only create energy around business life, but can make personal lives...
Trade Like a Pro. 15 High-Profit Trading Strategies
Noble DraKoln
Praise for Trade Like a Pro «Noble's commitment to the individual trader is exactly what traders need during these volatile times. He has knowledge that spans across markets and is worldwide. He is a valued contributor to the TraderPlanet.com...
Small Business Survival Book. 12 Surefire Ways for Your Business to Survive and Thrive
Barbara Weltman
Owning a small business can be a fulfilling and financially rewarding experience, but to be successful, you must know what to do before starting a business; what to do while the business is up and running; and, most importantly, what to do when...
How to Sell to an Idiot. 12 Steps to Selling Anything to Anyone
John Hoover
HOW TO SELL TO AN IDIOT Selling to customers looking to get the most bang for their buck is a difficult feat. The only customers tougher than hagglers are the ones so uninformed about what they are buying, they don't even realize when they are...
The Secrets of Power Selling. 101 Tips to Help You Improve Your Sales Results
Kelley Robertson
Praise for The Secrets of Power Selling «Finally a book that really does Keep It Simple. The Secrets of Power Selling is for anyone just starting their sales career as well as for seasoned sales professionals who are always looking to improve...
How to Raise All the Money You Need for Any Business. 101 Quick Ways to Acquire Money for Any Business Project in 30 Days or Less
Tyler Hicks G.
The biggest challenge faced by both Beginning and Experienced Wealth Builders is raising the money they need to start, buy, or expand their business activities. This guidebook shows these entrepreneurs how, and where, to get the money needed for...
Focus Like a Laser Beam. 10 Ways to Do What Matters Most
Кейт Феррацци
In Focus Like a Laser Beam, acclaimed management consultant and business blogger Lisa Haneberg offers business leaders a new way to direct their focus that, like a laser beam, is direct, fast, and on track. The book offers leaders ways to...
How to Deal with Difficult Customers. 10 Simple Strategies for Selling to the Stubborn, Obnoxious, and Belligerent
Dave Anderson
Praise for How to Deal with Difficult Customers «The application of the ten key strategies in this book will help every sales professional learn how to deal with the truly difficult and how to avoid creating unnecessary difficulties. It's...
The Leadership Genius of George W. Bush. 10 Commonsense Lessons from the Commander in Chief
Jim Ware
Praise for The LEADERSHIP GENIUS of GEORGE W. BUSH «Finally, a fun-to-read book about George W. Bush that details the secrets to his success!» —Ken Blanchard, coauthor, The One Minute Manager «Political journalists love graduate student...
How To Sell When Nobody's Buying. (And How to Sell Even More When They Are)
Dave Lakhani
The most effective sales strategies for tough economic times Today's selling environment is tough, and only getting tougher. The old tactics are no longer working, and the current economy is only making selling more difficult. You need sales...
Market Wizards: Interviews with Top Traders
Джек Д. Швагер
THE INVESTMENT CLASSIC «I've read Market Wizards at several stages of my career as it shows the staying power of good down-to-earth wisdoms of true practitioners with skin in the game. This is the central document showing the heuristics that...
Project Manager's Spotlight on Risk Management
Kim Heldman
Clear-Cut Ways to Manage Project Risk If you're a typical project manager, you're probably aware of the importance of risk management but may not have the time or expertise to develop a full-blown plan. This book is a quick and practical guide...
Sammy Chua's Day Trade Your Way to Financial Freedom
Sammy Chua
Sammy Chua's DAY TRADE Your Way to FINANCIAL FREEDOM SECOND EDITION Day Trade Your Way to Financial Freedom, Second Edition tells you everything you need to have–and know–to launch a successful and satisfying career as a stock trader. From...
The Little Book That Beats the Market
Joel Greenblatt
Two years in MBA school won't teach you how to double the market's return. Two hours with The Little Book That Beats the Market will. In The Little Book, Joel Greenblatt, Founder and Managing Partner at Gotham Capital (with average annualized...
The Vest Pocket Guide to Information Technology
Jae K. Shim
The only IT guide you need You're busy-very busy. You need reliable, practical answers to your IT questions, and you need them now. The Vest Pocket Guide to Information Technology, Second Edition is a handy pocket problem-solver designed to...
