зарубежная деловая литература
The Little Book That Makes You Rich. A Proven Market-Beating Formula for Growth Investing
Louis Navellier
Profit from a powerful, proven investment strategy The Little Book That Makes You Rich is the latest book in the popular «Little Book, Big Profits» series. Written by Louis Navellier – one of the most well-respected and successful growth...
How to Value, Buy, or Sell a Financial Advisory Practice. A Manual on Mergers, Acquisitions, and Transition Planning
Owen Dahl
Financial planning is a young industry. The International Association of Financial Planning—one of the predecessors to the Financial Planning Association—was formed less than forty years ago. But as the profession's first tier of advisers...
The Five Dysfunctions of a Team. A Leadership Fable
Патрик Ленсиони
In The Five Dysfunctions of a Team Patrick Lencioni once again offers a leadership fable that is as enthralling and instructive as his first two best-selling books, The Five Temptations of a CEO and The Four Obsessions of an Extraordinary...
The Four Obsessions of an Extraordinary Executive. A Leadership Fable
Патрик Ленсиони
In this stunning follow-up to his best-selling book, The Five Temptations of a CEO, Patrick Lencioni offers up another leadership fable that's every bit as compelling and illuminating as its predecessor. This time, Lencioni's focus is on a...
Marketing Your Event Planning Business. A Creative Approach to Gaining the Competitive Edge
Judy Allen
Practical, prescriptive advice on successfully marketing your event planning business Recent years have been tough on the event planning industry. The terrorist attacks of September 11, 2001, economic downturns, wars, and SARS have all...
Stuff Happens (and then you fix it!). 9 Reality Rules to Steer Your Life Back in the Right Direction
John Alston
Reality rules for conquering life’s big challenges Stuff Happens (and then you fix it!) is a simple guide for getting through life’s rough spots and turning these challenges into positive opportunities for personal growth. Life, as good as it...
Why Teams Win. 9 Keys to Success In Business, Sport and Beyond
Saul Miller L.
WINNING IS THE GOAL, THE CORPORATE SEASON IS ENDLESS, AND THE PRESSURE TO PERFORM IS 24/7 Winning isn't easy. The world is becoming more and more competitive, with a greater need than ever for people to work together effectively in teams to make...
Marketing Insights from A to Z. 80 Concepts Every Manager Needs to Know
Philip Kotler
The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing,...
Marketing for Rainmakers. 52 Rules of Engagement to Attract and Retain Customers for Life
Phil Fragasso
You are a successful entrepreneur with a brain for business, but you’re indecisive about marketing and need a guide that will help your company distinguish itself, inspire customer loyalty and increase profits. Marketing for Rainmakers: 52 Rules...
The Little Book of Main Street Money. 21 Simple Truths that Help Real People Make Real Money
Jonathan Clements
"A gem from one of the most brilliant minds in personal finance." —Ben Stein, author, actor, TV personality, and New York Times columnist «Investing, as it is said, is simple but it is not easy. Jonathan Clements's fine new Little Book...
Edison on Innovation. 102 Lessons in Creativity for Business and Beyond
Alan Axelrod
In this fascinating exploration of one of the most celebrated and innovative minds, best-selling author Alan Axelrod cuts through the myths and reverence surrounding Edison’s “genius” to show how the inventor was, in fact, an ordinary man who...
Common Stocks and Uncommon Profits and Other Writings
Kenneth Fisher L.
Widely respected and admired, Philip Fisher is among the most influential investors of all time. His investment philosophies, introduced almost forty years ago, are not only studied and applied by today's financiers and investors, but are also...
Project Manager's Spotlight on Change Management
Claudia Baca M.
Clear-Cut Ways to Manage Inevitable Project Changes If you're a typical project manager, you're probably aware of the importance of change management but may not have the time or expertise to develop a full-blown plan. Here's a quick and...
Using Economic Indicators to Improve Investment Analysis
Evelina Tainer M.
"A virtual bible of how economic indicators are constructed and used. Important tidbits of history are mixed with present-day nuances to explain why we should care about all the economic indicators." ?Allen Grommet, Senior Economist, Cambridge...
Five Key Lessons from Top Money Managers
Scott Kays
An in-depth look at strategies and techniques of five of the country's best money managers In Five Key Lessons from Top Money Managers, Scott Kays taps into the investment knowledge of five of the nation's foremost money managers-Bill Nygren,...
Leadership and Governance from the Inside Out
Jeffrey Sonnenfeld
At last, there’s a business leadership book that really tackles the tough issues of integrity and governance. Taking a unique approach to leadership, this book gathers the path-breaking perspectives of influential shareholder activists;...
Investment Secrets from PIMCO's Bill Gross
Timothy Middleton
Praise For Investment Secrets From PIMCO's Bill Gross «No investor is held in higher regard by his peers than Bill Gross. His understanding of the markets and his insights on how to profit from them are unparalleled. Now, Tim Middleton takes you...
A Modern Approach to Graham and Dodd Investing
Thomas Au P.
An updated approach to classic security analysis The principles of value investing outlined by Graham and Dodd in the 1940s continues to be used today by individuals and companies who face challenging investment decisions. A Modern Approach to...
Service Oriented Architecture Field Guide for Executives
Kyle Gabhart
Service Oriented Architecture Field Guide for Executives is a fundamental breakthrough in the business and technology perspectives of service oriented architecture (SOA). A valuable resource to help you understand and realize the benefits of SOA...
A Primer on Money, Banking, and Gold (Peter L. Bernstein's Finance Classics)
Peter L. Bernstein
One of the foremost financial writers of his generation, Peter Bernstein has the unique ability to synthesize intellectual history and economics with the theory and practice of investment management. Now, with classic titles such as Economist on...
Getting Started in A Financially Secure Retirement
Henry Hebeler K.
PRE- AND POST-RETIREMENT PLANNING THAT MAKES SENSE GETTING STARTED IN A FINANCIALLY SECURE RETIREMENT If you want to make the most of your retirement years, you have to seriously think about the retirement lifestyle you want and the path that...
Structured Finance Modeling with Object-Oriented VBA
Evan Tick
A detailed look at how object-oriented VBA should be used to model complex financial structures This guide helps readers overcome the difficult task of modeling complex financial structures and bridges the gap between professional C++/Java...
Financial Modeling with Crystal Ball and Excel
John Charnes
Praise for Financial Modeling with Crystal Ball(r) and Excel(r) «Professor Charnes's book drives clarity into applied Monte Carlo analysis using examples and tools relevant to real-world finance. The book will prove useful for analysts of all...
Gimme! The Human Nature of Successful Marketing
John Hallward
In Gimme!, advertising research expert John Hallward shows you how the most effective advertising campaigns tap into our most basic, primal emotions to convince consumers to buy. For marketers and advertisers, this book looks at the human nature...
Five Key Principles of Corporate Performance Management
Bob Paladino
In Five Key Principles of Corporate Performance Management, Bob Paladino shares his decades of experience to provide proven, real-world implementation insights from globally recognized and award-winning organizations. You’ll discover what...
Getting Started in Exchange Traded Funds (ETFs)
Todd Lofton
AN ACCESSIBLE INTRODUCTION TO ETFs GETTING STARTED IN Exchange Traded Funds «Todd Lofton delivers what he promises with an approach and advice that has the footprint of an experienced trader. Instead of addressing dummies,' he's written a book...
Performance Dashboards and Analysis for Value Creation
Jack Alexander
No matter what industry your company competes in, you need to have a firm understanding of how to create a direct link between shareholder value and critical business processes in order to improve performance and achieve long-term value....
Getting Started in Real Estate Investment Trusts
Richard Imperiale
EVERYTHING YOU NEED TO KNOW ABOUT REITS GETTING STARTED IN REAL ESTATE INVESTMENT TRUSTS Real Estate Investment Trusts (REITs) offer small investors the chance to participate in a broad range of real estate opportunities across most major...
Fixed Income Securities. Tools for Today's Markets
Bruce Tuckman
Praise for Fixed Income Securities, Second Edition «What distinguishes this book from many others on the subject is that Tuckman has skillfully combined intuitive rationale with mathematical analysis to give readers a clear and deep...
Inside the Black Box. The Simple Truth About Quantitative Trading
Rishi Narang K.
Inside The Black Box The Simple Truth About Quantitative Trading Rishi K Narang Praise for Inside the Black Box «In Inside the Black Box: The Simple Truth About Quantitative Trading, Rishi Narang demystifies quantitative trading. His explanation...
Creating a Million-Dollar-a-Year Sales Income. Sales Success through Client Referrals
Paul McCord M.
In Creating a Million-Dollar-a-Year Sales Income, Paul McCord sets out a detailed, yet flexible course of action that has been proven to generate referrals in virtually any sales system or environment and in any industry. This easy-to-read...
Chocolates on the Pillow Aren't Enough. Reinventing The Customer Experience
Karl Weber
Praise for Chocolates on the Pillow Aren't Enough «Jonathan recognizes that in today's Internet-fed, savvy-consumer world, it is the people-to-people connections, regardless of price point, that differentiate a customer's experience. Gimmicks...
Warren Buffett Wealth. Principles and Practical Methods Used by the World's Greatest Investor
Robert Miles P.
The strategies and techniques of THE investment legend Warren Buffett Wealth follows the world's greatest investor from the beginning of his career, as he takes a 100-dollar investment and turns it into one of the most successful...
Everyone Has the Right to My Opinion. Investor's Business Daily Pulitzer Prize-Winning Editorial Cartoonist
Michael Ramirez
In Everyone Has the Right to My Opinion, Michael Ramirez, the internationally known editorial cartoonist for Investor's Business Daily, offers a comprehensive collection of his award-winning cartoons, accompanied by an introduction to the images...
A Complete Guide to Technical Trading Tactics. How to Profit Using Pivot Points, Candlesticks & Other Indicators
John Person L.
A thorough trading guide from a professional trader The Complete Guide to Technical Trading Tactics can help the new individual investor understand the mechanics of the markets. Filled with in-depth insights and practical advice, this book...
None of Us is As Good As All of Us. How McDonald's Prospers by Embracing Inclusion and Diversity
Patricia Harris Sowell
An inside account of how McDonald's turns diversity into success Everyone knows McDonald's, one of the most recognizable brand names in the world. But few know the extent to which McDonald's continued and ongoing success is due to the company's...
Millionaire Traders. How Everyday People Are Beating Wall Street at Its Own Game
Kathy Lien
Trading is a battle between you and the market. And while you might not be a financial professional, that doesn't mean you can't win this battle. Through interviews with twelve ordinary individuals who have worked hard to transform themselves...
How a Second Grader Beats Wall Street. Golden Rules Any Investor Can Learn
Allan Roth S.
Straightforward strategies from a successful young investor In How a Second Grader Beats Wall Street, you'll follow the story of Kevin Roth, an eight-year-old who was schooled in simple approaches to sound investing by his father, seasoned...
Fiduciary Management. Blueprint for Pension Fund Excellence
A. Nunen van
Fiduciary Management offers an in-depth explanation of every facet of this fast-growing approach to organizing the management of an institutional investment portfolio. Expert author Anton van Nunen begins by outlining the historic shift that has...
Modeling Structured Finance Cash Flows with Microsoft Excel. A Step-by-Step Guide
Keith Allman A.
A practical guide to building fully operational financial cash flow models for structured finance transactions Structured finance and securitization deals are becoming more commonplace on Wall Street. Up until now, however, market participants...
Run Your Business Like a Fortune 100. 7 Principles for Boosting Profits
Rosalie Lober
WHAT YOU MUST KNOW TO TURN YOUR PROFITABLE BUSINESS INTO A GREAT ONE Your business is profitable. Though you sweat every detail, it's too easy for customers and employees to slip away. Meanwhile, you're tempted by new markets and threatened by...
Managing Global Financial and Foreign Exchange Rate Risk
Ghassem Homaifar A.
A comprehensive guide to managing global financial risk From the balance of payment exposure to foreign exchange and interest rate risk, to credit derivatives and other exotic options, futures, and swaps for mitigating and transferring risk,...
Getting Started in Speaking, Training, or Seminar Consulting
Robert Bly W.
How to make a living speaking, training, and running workshops and seminars Expert Bob Bly shares his secrets for earning $1,000 to $5,000 a day, or more, as a self-employed speaker, lecturer, or trainer. He shows readers, step-by-step,...
Option Pricing Models and Volatility Using Excel-VBA
Gregory Vainberg
This comprehensive guide offers traders, quants, and students the tools and techniques for using advanced models for pricing options. The accompanying website includes data files, such as options prices, stock prices, or index prices, as well as...
Why Should the Boss Listen to You?. The Seven Disciplines of the Trusted Strategic Advisor
James Lukaszewski E.
This is a book about gaining influence and becoming a key trusted advisor. It is for everyone who advises leaders and senior managers (accounting, finance, human resources, IT, law, marketing, public relations, security, and strategic planning)...
Lead, Sell, or Get Out of the Way. The 7 Traits of Great Sellers
Ron Karr
Praise for LEAD, SELL, OR GET OUT OF THE WAY «As CEO and Chairman of the Board of three publicly traded companies, I felt that Karr's strategies in Lead, Sell, or Get Out of the Way absolutely provided the powerful results he predicted. In one...
Virtual Teams. People Working Across Boundaries with Technology
Jessica Lipnack
Praise for the First Edition of Virtual Teams «If you want to see where organizational communications are going in the future, heed what these pioneers have written today.» —Howard Rheingold, author, The Virtual Community, and founder, Electric...
Performance Dashboards. Measuring, Monitoring, and Managing Your Business
Wayne Eckerson W.
Tips, techniques, and trends on how to use dashboard technology to optimize business performance Business performance management is a hot new management discipline that delivers tremendous value when supported by information technology. Through...
Wake Me Up When the Data Is Over. How Organizations Use Stories to Drive Results
Lori Silverman L.
This book includes real-life examples from over 70 respected organizations, small and large, representing a multitude of industries using stories to drive results. Leaders from organizations such as Microsoft, Lands’ End, Verizon, U.S. Air...
Your Gut is Still Not Smarter Than Your Head. How Disciplined, Fact-Based Marketing Can Drive Extraordinary Growth and Profits
Kevin Clancy
Praise for Your Gut Is Still Not Smarter Than Your Head «Too many companies treat marketing as a communication exercise to help sales move a few more cases of product out of the door. Your Gut Is Still Not Smarter Than Your Head demonstrates...
