зарубежная деловая литература
Business Transformation. A Roadmap for Maximizing Organizational Insights
Jim Davis
Effectively introduce and promote analytics within your enterprise All companies use information to set strategies and accomplish business objectives. But how many CEOs and CIOs would say they are satisfied that their companies get maximum value...
Paper Money Collapse. The Folly of Elastic Money
Thomas Mayer
Explore the inevitable collapse of the fiat monetary system Paper Money Collapse: The Folly of Elastic Money, Second Edition challenges the mainstream consensus on money and monetary policy. While it is today generally believed that the...
Insight Selling. Surprising Research on What Sales Winners Do Differently
Mike Schultz
What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place? Mike Schultz and John Doerr, bestselling authors and world-renowned sales experts, set out to find the answer. They studied more...
Recommend This!. Delivering Digital Experiences that People Want to Share
Jason Thibeault
A detailed look at relationships and how to harness their power for business growth This book teaches marketers how to build successful relationships with early-stage buyers by creating trust and a sense of friendship. The first step is learning...
The Collaborative Sale. Solution Selling in a Buyer Driven World
Timothy Sullivan T.
Buyer behavior has changed the marketplace, and sellers must adapt to survive The Collaborative Sale: Solution Selling in Today's Customer-Driven World is the definitive guide to the new reality of sales. The roles of buyers, sellers, and...
Storyscaping. Stop Creating Ads, Start Creating Worlds
Gaston Legorburu
How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces «storyscaping» as a way to create...
Markets for Managers. A Managerial Economics Primer
Anthony Evans J.
An accessible text that provides managers with a well-rounded economic awareness Successful managers possess an understanding of economic and market principles as they relate to business itself. Markets for Managers presents managerial economics...
Bond Math. The Theory Behind the Formulas
Donald Smith J.
A bond calculation quick reference, complete with context and application insights Bond Math is a quick and easy resource that puts the intricacies of bond calculations into a clear and logical order. This simple, readable guide provides a handy...
Connected CRM. Implementing a Data-Driven, Customer-Centric Business Strategy
David Williams S.
Praise for Connected CRM “Many books explore the subject of CRM. In this book the ‘m’ is for Marketing and David’s seasoned perspective indeed makes it a capital ‘M.’ Taking core direct response marketing techniques and moving beyond the simple...
High-Payoff Strategies. How Education Leaders Get Results
Jody Spiro
Focus on the right things An education leader’s job can seem overwhelming, but it doesn’t have to be that way. Research shows that by spending time on just a few high-payoff strategies, leaders can bring about the meaningful change their schools...
Lead Positive. What Highly Effective Leaders See, Say, and Do
Kathryn Cramer D.
How to implement effecitve, magnetic leadership by applying asset-based thinking and shifting your mindset from the negative to the positive Lead Positive takes the fundamentals of Asset-Based Thinking (ABT) and turns them into a playbook for...
Dim Sum Bonds. The Offshore Renminbi (RMB)-Denominated Bonds
Hung-gay Fung
A comprehensive guide to understanding and assimilating into dim sum bond markets The expansive growth of the dim sum bond market in the last five years has peaked investor interest and inspired companies to seek out investing opportunities that...
Romancing the Brand. How Brands Create Strong, Intimate Relationships with Consumers
Tim Halloran
A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren’t just using these brands. They are engaging in a rich, complex,...
What Great Brands Do. The Seven Brand-Building Principles that Separate the Best from the Rest
Denise Yohn Lee
Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a...
Frontier. Exploring the Top Ten Emerging Markets of Tomorrow
Gavin Serkin
Get ahead of emerging markets with top-performer picks for up-and-comers Frontier helps investors successfully navigate markets that are yet to “emerge,” with expert advice on spotting opportunities and minimising risks. With first-hand insights...
At Zero. The Final Secrets to "Zero Limits" The Quest for Miracles Through Ho'oponopono
Joe Vitale
New stories and new processes that outline the fourth stage of awakening of ho'oponopono Author Joe Vitale's previous book, Zero Limits, presented a unique self-help breakthrough focused on helping overworked, overstressed individuals overcome...
Procurement 20/20. Supply Entrepreneurship in a Changing World
Henrique Teixeira
How to achieve procurement excellence today and evolve to be ready for tomorrow Procurement entrepreneurship pays. High-performing procurement teams can deliver huge value to their companies—regardless of industry. The best companies are...
Robust Equity Portfolio Management. Formulations, Implementations, and Properties using MATLAB
В. Чан Ким
A comprehensive portfolio optimization guide, with provided MATLAB code Robust Equity Portfolio Management + Website offers the most comprehensive coverage available in this burgeoning field. Beginning with the fundamentals before moving into...
Seasonal Sector Trades. 2014 Q1 Strategies
John Person L.
Commodity Trader's Almanac is now Seasonal Sector Trades! Strategies identifying the best-performing seasonal trades for the first quarter of 2014 Seasonal tendencies and cycles provide a foundation for profitable trading. This edition of...
Lessons from Frankenstorm. Investing for Future Power Disruptions
John Licata
The world has been brought to its knees in recent years due to an increased amount of hurricanes, tsunamis and earthquakes which collectively have left tens of millions without power and derailed economic growth in the process. However, today...
Property Finance. An International Approach
Giacomo Morri
A unique, international approach to optimal real estate financing Property Finance is an authoritative guide to both the financial and legal issues surrounding real estate financing. Unique in its exclusive focus on the topic, this book builds...
Big Data. Understanding How Data Powers Big Business
Bill Schmarzo
Leverage big data to add value to your business Social media analytics, web-tracking, and other technologies help companies acquire and handle massive amounts of data to better understand their customers, products, competition, and markets....
Killer Analytics. Top 20 Metrics Missing from your Balance Sheet
Mark Brown Graham
Learn the secrets to using analytics to grow your business Analytics continues to trend as one of the hottest topics in the business community today. With ever-growing amounts of business data and evolving performance management/business...
Merger Arbitrage. How to Profit from Global Event-Driven Arbitrage
Thomas Kirchner
Mitigate risk and increase returns with an alternative hedge fund strategy Merger Arbitrage: How to Profit from Event-Driven Arbitrage, Second Edition is the definitive guide to the ins and outs of the burgeoning merger arbitrage hedge fund...
Health Analytics. Gaining the Insights to Transform Health Care
Jason Burke
A hands-on, analytics road map for health industry leaders The industry-wide transformation taking place across the health and life sciences ecosystem is mandating that organizations adopt new decision-making capabilities, based on science and...
Big Data Marketing. Engage Your Customers More Effectively and Drive Value
Lisa Arthur
Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As...
Profit & Purpose. How Social Innovation Is Transforming Business for Good
Kyle Westaway
Why has Warby Parker been able to make such dramatic inroads against the behemoths in the long established eyeglass market? How has Method revolutionized the soap aisle? Amid the cacophony of online retailers, why has Etsy seen such explosive...
Brief. Make a Bigger Impact by Saying Less
Joseph McCormack
Get heard by being clear and concise The only way to survive in business today is to be a lean communicator. Busy executives expect you to respect and manage their time more effectively than ever. You need to do the groundwork to make your...
Data Smart. Using Data Science to Transform Information into Insight
John Foreman W.
Data Science gets thrown around in the press like it's magic. Major retailers are predicting everything from when their customers are pregnant to when they want a new pair of Chuck Taylors. It's a brave new world where seemingly meaningless data...
Content to Commerce. Engaging Consumers Across Paid, Owned and Earned Channels
Avi Savar
Master the publishing and entertainment world's tools and techniques for content marketing success Over the last decade the convergence of media and technology has turned the marketing world on its head. In order for brands to succeed in today's...
Mind Over Markets. Power Trading with Market Generated Information, Updated Edition
Robert Dalton B.
A timely update to the book on using the Market Profile method to trade Emerging over twenty years ago, Market Profile analysis continues to realize a strong following among active traders. The approach explains the underlying dynamics and...
Elevate. The Three Disciplines of Advanced Strategic Thinking
Rich Horwath
According to a study published in Chief Executive Magazine, the most valued skill in leaders today is strategic thinking. However, more than half of all companies say that strategic thinking is the skill their senior leaders most need to...
Laddering. Unlocking the Potential of Consumer Behavior
Eric Holtzclaw V.
Marketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge,...
Bounce Forward. How to Transform Crisis into Success
Sam Cawthorn
An inspiring business book that shows leaders and businesspeople how to turn adversity into innovation, productivity, and profitability When he was just twenty-six years old, Sam Cawthorn's life changed forever. A terrible car accident cost him...
Investing In Islamic Funds. A Practitioner's Perspective
Noripah Kamso
A guide to Islamic investment opportunities from the CEO of the world's leading Islamic finance bank Offering an insider's perspective on a rapidly growing sector of the financial industry, Investing in Islamic Funds details the basic principles...
Lead with Wisdom. How Wisdom Transforms Good Leaders into Great Leaders
Mark Strom
A practical guide for leading others with wisdom, integrity, and humanity This book argues that great leadership requires wisdom. Rather than a formulaic managerial approach to leadership, Lead with Wisdom presents the case for leadership based...
Modern Security Analysis. Understanding Wall Street Fundamentals
Fernando Diz
A legendary value investor on security analysis for a modern era This book outlines Whitman's approach to business and security analysis that departs from most conventional security analysts. This approach has more in common with corporate...
Mobile Marketing. An Hour a Day
Rachel Pasqua
A step-by-step guide to successful mobile marketing strategies Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of...
The Principal. Three Keys to Maximizing Impact
Michael Fullan
The author of Six Secrets of Change describes how and why the principal's role must change to maximize student achievement *** FREE Professional Development Guide Included *** Principals are often called the second most crucial in-school...
Designing B2B Brands. Lessons from Deloitte and 195,000 Brand Managers
Brian Resnick
“As an in-depth explanation of one organisation’s brand strategy, this guide is both fascinating and full of useful insights.” – The CA magazine (UK) Get tactical insight from the top business-to-business branding experts—and gain a global...
Inbound Marketing and SEO. Insights from the Moz Blog
Rand Fishkin
Learn from the leading resource on the latest inbound marketing techniques As the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of...
X. The Experience When Business Meets Design
Brian Solis
Welcome to a new era of business in which your brand is defined by those who experience it. Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you re not around? In an...
Australia's Competitiveness. From Lucky Country to Competitive Country
Richard Petty
In this in-depth overview of Australia's economy, Michael Enright and Richard Petty – leading scholars on international competition—look at the data behind the news reports to offer a complete view of Australia's stable and wealthy economy. The...
Architects of Electronic Trading. Technology Leaders Who Are Shaping Today's Financial Markets
Stephanie Hammer
Insights that can help you improve your technology edge Featuring contributions from technology visionaries at leading alternative investors, hedge funds, trading firms, exchanges, and vendors, this book covers current trends in trading...
Alliances. An Executive Guide to Designing Successful Strategic Partnerships
Ard-Pieter Man de
A timely and practical guide that helps senior managers design successful strategic partnerships Strategic alliances are increasingly common among modern corporations and a hot topic in today's business schools. Alliance is a sophisticated guide...
Due Diligence in China. Beyond the Checklists
Kwek Yong Ping
A plain-English guide that demystifies the business landscape in China from a due diligence point of view Due diligence is crucial to any business deal, and, thankfully, due diligence research has come a long way over the years. What used to be...
Getting Innovation Right. How Leaders Leverage Inflection Points to Drive Success
Seth Kahan
Real-world strategies for uncovering potential and capitalizing on opportunity Innovation is worth little unless it generates lasting success, and gaining measurable results from new ideas requires more than creative risk-taking. Successful...
The Human Equity Advantage. Beyond Diversity to Talent Optimization
Trevor Wilson
A fresh approach to the old problem of «diversity fatigue» Trevor Wilson, global diversity strategist and visionary leader, presents a fresh, new management model that goes beyond the traditional diversity debate towards inclusion and building...
Pinterest Marketing. An Hour a Day
Jennifer Cario Evans
Develop and implement a Pinterest marketing strategy with this step-by-step guide Pinterest is the fastest-growing social media platform, with more than 80 percent of its users women between the ages of 25 and 54. Learn to reach this desirable...
Negotiating at Work. Turn Small Wins into Big Gains
Jessica Porter L.
Understand the context of negotiations to achieve better results Negotiation has always been at the heart of solving problems at work. Yet today, when people in organizations are asked to do more with less, be responsive 24/7, and manage in...
