зарубежная деловая литература
Neuromarketing For Dummies
Peter Steidl
Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide...
Access 2013 Bible
Michael Alexander
A comprehensive reference to the updated and new features of Access 2013 As the world's most popular database management tool, Access enables you to organize, present, analyze, and share data as well as build powerful database solutions....
Tumblr For Dummies
Sue Jenkins
Create a Tumblelog and start posting–this fun, portable guide shows you how Tumblr may be a microblogging platform, but there's nothing micro about it. There's no limit to what you can post in your blog–from text, photos, and links to audio,...
Futures Made Simple
Larry Williams
The essential guide to trading futures, without all the fuss This uncomplicated guide for beginners proves that you don't have to be a financial wizard to successfully trade futures . . . and you don't have to hire a financial advisor to tell...
Photoshop CC For Dummies
Peter Bauer
The fast and easy way to grasp Photoshop CC essentials Photoshop is the gold standard when it comes to photo and image editing tools. But unless you've ever taken a class or gotten help from a Photoshop guru, you may find yourself a bit confused...
Mastering Autodesk Revit 2018
Eddy Krygiel
The best-selling Revit guide, now more complete than ever with all-new coverage on the 2018 release Mastering Autodesk Revit 2018 for Architecture is packed with focused discussions, detailed exercises, and real-world examples to help you get up...
Mortgage Management For Dummies
Eric Tyson
Quickly make sense of mortgages Taking out a mortgage to purchase real estate is a huge decision, one that could affect your family's finances for years to come. This easy-to-follow guide explains how to secure the best and lowest-cost mortgage...
Nikon D5600 For Dummies
Julie Adair King
An easy-to-follow Nikon D5600 photography class—in a book! Your Nikon D5600 is a powerful tool equipped to take top-notch photos. But unless you know how to use it to its full potential, your professional-grade camera will produce underwhelming...
Business Writing For Dummies
Natalie Canavor
Business writing that gets results The ability to write well is a key part of your professional success. From reports and presentations to emails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to...
Swift in the Cloud
Leigh Williamson
Write and run Swift language programs in the Cloud Written by the team of developers that has helped bring the Swift language to Cloud computing, this is the definitive guide to writing and running Swift language programs for cloud environment....
Project Management For Dummies
Stanley Portny E.
The bestselling 'bible' of project management In today's time-crunched, cost-conscious global business environment, tight project deadlines and stringent expectations are the norm. So how can you juggle all the skills and responsibilities it...
Franchise Management For Dummies
Joyce Mazero
McDonalds, Sonic, Subway, Dairy Queen, Circle K, Piggly Wiggly—all well-known franchises in America and beyond. You've probably sometimes wondered how so many of them could exist, how they manage to stay in business, and how they continue to...
Nikon D3400 For Dummies
Julie Adair King
Discover the essentials to getting better photos with the Nikon DLSLR D3400 The Nikon D3400 hits stores as Nikon's most advanced entry-level DSLR camera. Along with the pixel power to deliver sharp images, it also offers tools to be instantly...
AWS For Admins For Dummies
John Paul Mueller
Easily get your head in the Cloud with Amazon Web Services With Amazon Web Services (AWS), you can do everything from backing up your personal hard drive to creating a full-fledged IT department in the Cloud. And while major corporations like...
Managing Millennials For Dummies
Debra Arbit
Everything you need to harness Millennial potential Managing Millennials For Dummies is the field guide to people-management in the modern workplace. Packed with insight, advice, personal anecdotes, and practical guidance, this book shows you...
Grant Writing For Dummies
Beverly Browning A.
Your go-to guide for getting that coveted grant Though hundreds of thousands of grant opportunities exist, finding the right one can be a challenge. Grant Writing For Dummies, 6th Edition offers expert guidance for locating available grants,...
Nonprofit Kit For Dummies
Stan Hutton
Help your nonprofit thrive Need practical advice on running a nonprofit? No problem! Packed with the latest tips and techniques on starting and managing a charitable organization, this easy-to-follow guide offers everything you need to help your...
Predictive Analytics For Dummies
Dr. Jung Tommy
Use Big Data and technology to uncover real-world insights You don't need a time machine to predict the future. All it takes is a little knowledge and know-how, and Predictive Analytics For Dummies gets you there fast. With the help of this...
Office 365 For Dummies
Ken Withee
Collaborate on documents in real time Utilize social networking in your daily tasks Increase productivity and grow your business Create a virtual office anywhere If you want to get your head in the cloud and get up to speed on the features in...
Product Management For Dummies
Brian Lawley
Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers...
Fundamental Analysis For Dummies
Matt Krantz
Determine the strength of any business with fundamental analysis Have you ever wondered the key to multibillionaire Warren Buffet's five-decade run as the most successful investor in history? The answer is simple: fundamental analysis. In this...
Stock Investing For Dummies
Paul Mladjenovic
Grow your stock investments in today's changing environment Updated with new and revised material to reflect the current market, this new edition of Stock Investing For Dummies gives you proven strategies for selecting and managing profitable...
Portfolio Construction and Analytics
Frank J. Fabozzi
A detailed, multi-disciplinary approach to investment analytics Portfolio Construction and Analytics provides an up-to-date understanding of the analytic investment process for students and professionals alike. With complete and detailed...
Digital Photography For Dummies
Julie Adair King
Your fun guide to digital photography with any device Whether you're shooting with an inexpensive point-and-shoot camera, a smartphone or tablet, a high-priced contraption, or one of those new-fangled action cameras, it's possible to take your...
Digital Marketing For Dummies
Ryan Deiss
Does your digital marketing pack a punch? Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase...
Investing Online For Dummies
Matt Krantz
Building substantial online investments is a page away Anyone can invest online, but without the right guidance and know-how, a well-meaning online investment can go wrong—fast. Inside, you'll find the investment strategies you need to pick a...
Mutual Funds For Dummies
Eric Tyson
Position your portfolio for growth with one of America's bestselling mutual fund books Are you looking for a trusted resource to help you add mutual funds to your investment strategy? With straightforward advice and a plethora of specific,...
Organizational Culture and Leadership
Эдгар Шейн
The book that defined the field, updated and expanded for today's organizations Organizational Culture and Leadership is the classic reference for managers and students seeking a deeper understanding of the inter-relationship of organizational...
Finance, Economics, and Mathematics
Robert Merton C.
The compiled works of the man behind the evolution of quantitative finance Finance, Economics, and Mathematics is the complete Vasicek reference work, including published and unpublished work and interviews with the man himself. The name Oldrich...
Executive Recruiting For Dummies
David Perry E.
Tips and strategies to fill executive-level positions Recruiting for high-end executives requires a special skill-set, and Executive Recruiting For Dummies is here to help you add this niche talent to your arsenal. Whether you're an in-house...
Nikon D7200 For Dummies
Julie Adair King
Your plain-English, full-color guide to the Nikon D7200 Your Nikon D7200 comes packed with enough power to satisfy even seasoned photographers. Unfortunately, it doesn't come with an easy guide on how to adjust the camera's settings to get the...
Bipolar Disorder For Dummies
Joe Kraynak
Understand the realities of bipolar disorder When one receives the diagnosis that they or a loved one has bipolar disorder, it can be a time of fear and worry. Bipolar Disorder For Dummies, 3rd Edition explains the brain chemistry behind the...
Inbound Marketing For Dummies
Scott Miller Anderson
Don't chase business—bring new customers to you! Outdated sales tactics have you chasing leads and fishing for new business. In today's competitive world, nobody has time for that! Inbound Marketing For Dummies is a one-stop-shop for everything...
Influencer Marketing For Dummies
Jenny Ng
The easy way to get 'in' with influencer marketing Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer...
Python For Kids For Dummies
Brendan Scott
The kid-friendly way to learning coding with Python Calling all wanna-be coders! Experts point to Python as one of the best languages to start with when you're learning coding, and Python For Kids For Dummies makes it easier than ever. Packed...
Equity Asset Valuation Workbook
Elaine Henry
Your complete guide to equity assets valuation Equity Asset Valuation Workbook, Third Edition was designed as a companion to Equity Asset Valuation, Third Edition, the most comprehensive text on this subject available on the market. This...
Quantitative Investment Analysis Workbook
Jerald Pinto E.
Hands-on quantitative analysis practice based on real-world scenarios The Quantitative Investment Analysis Workbook provides a key component of effective learning: practice. As the companion piece to Quantitative Investment Analysis, this...
Sales Presentations For Dummies
Julie Hansen M.
Are your sales presentations stuck in the 20th century? Sales Presentations For Dummies rises to the challenge of guiding you through the process of engaging and persuading busy buyers in a world that's constantly bombarding them with sales...
Nikon D5500 For Dummies
Julie Adair King
Jump into photography and the Nikon D5500 with this easy-to-read guide Armed with the new Nikon D5500 digital camera, but don't know where to start? No problem! Nikon D5500 For Dummies is the definitive guide to helping newbies and aspiring...
FX Derivatives Trader School
Giles Jewitt
An essential guide to real-world derivatives trading FX Derivatives Trader School is the definitive guide to the technical and practical knowledge required for successful foreign exchange derivatives trading. Accessible in style and...
Financial Planning Competency Handbook
CFP Board
The official guide for exam success and career excellence Financial Planning Competency Handbook, Second Edition is the essential reference for those at any stage of certification and a one-stop resource for practitioners looking to better serve...
Sales Management For Dummies
Butch Bellah
Guide your sales force to its fullest potential With a proven sales management and execution process, Sales Management For Dummies aids organizations and individuals in reaching the highest levels of success. Although selling products or...
Discover Your True North
Bill George
The Leadership Classic, Discover Your True North, expanded for today's leaders Discover Your True North is the best-selling leadership classic that enables you to become an authentic leader by discovering your True North. Originally based on...
Outlook 2016 For Dummies
Bill Dyszel
Be more productive and simplify your life with Outlook 2016! Ever feel like you're drowning in your inbox? Outlook 2016 For Dummies helps you lower the metaphorical water levels by quickly prioritizing incoming email. Instead of wading through...
Direct Selling For Dummies
Belinda Ellsworth
Become a direct sales success story with this insider guide to making it big Direct Selling For Dummies is the perfect resource for anyone involved or interested in direct sales. Written by a 35-year veteran of this booming industry, this useful...
Employer Branding For Dummies
Richard Mosley
Attract the very best talent with a compelling employer brand! Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the most recognized leaders in employer brand, Richard Mosley...
Professional Visual Studio 2015
Bruce Johnson
In-depth coverage of the major Visual Studio 2015 revamp Professional Visual Studio 2015 is the leading pro's guide to new and upgraded features of Microsoft Visual Studio. With a unique IDE-centric approach and deep dive into the software's...
C# 24-Hour Trainer
Rod Stephens
Quickly learn to program in C# programming with this unique book and video package C# 24-Hour Trainer, 2nd Edition is your quick and easy guide to programming in C#, even if you have no programming experience at all. Updated to align with the...
Ruby For Kids For Dummies
Christopher Haupt
The fun way to introduce coding with Ruby to kids If you don't have the chance to take coding classes at school or in camp—or if you just want to learn on your own—Ruby For Kids gears you up to expand your technology skills and learn this...
International Financial Statement Analysis
Elaine Henry
Better analysis for more accurate international financial valuation International Financial Statement Analysis provides the most up-to-date detail for the successful assessment of company performance and financial position regardless of country...
