зарубежная деловая литература
Fixed Income Analysis Workbook
Wendy Pirie L.
Fixed Income Analysis Workbook helps busy professionals better understand and apply the concepts and methodologies essential to fixed income portfolio management. A companion to the Fixed Income Analysis text, this helpful workbook offers...
Raising Chickens For Dummies
Kimberly Willis
Your hands-on guide to modern chicken-raising methods Thinking about raising chickens? You've come to the right place! This new edition of Raising Chickens For Dummies provides the most up-to-date, thorough information on the many aspects of...
Business Development For Dummies
Anna Kennedy
Growing a small business requires more than just sales Business Development For Dummies helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C...
Customer Analytics For Dummies
Jeff Sauro
The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For...
Mastering VMware vSphere 6
Scott Lowe
Master your virtual environment with the ultimate vSphere guide Mastering VMware vSphere 6 is the fully updated edition of the bestselling guide to VMware's virtualization solution. With comprehensive coverage of this industry-leading toolset,...
Dementia For Dummies - UK
Simon Atkins
Your hands-on guide to dealing with dementia within the UK healthcare system If a loved one has recently been diagnosed with dementia, Dementia For Dummies, UK Edition provides trusted, no-nonsense guidance on what this may mean for you and your...
Nikon D5300 For Dummies
Julie Adair King
See the world differently through your new Nikon D5300 Your new Nikon D5300 digital SLR camera represents something about you. It shows that you want something more than a point-and-shoot camera has to offer. You want to take better photos. You...
Financial Markets Operations Management
Keith Dickinson
A comprehensive text on financial market operations management Financial Market Operations Management offers anyone involved with administering, maintaining, and improving the IT systems within financial institutions a comprehensive text that...
Business Networking For Dummies
Stefan Thomas
Grow your business, build your career, find more customers, and build a valuable support network of likeminded business people. Networking is a crucial skill for all professionals and business owners. Quite simply, it’s a fast and effective way...
Technical Analysis For Dummies
Barbara Rockefeller
A simple, straightforward guide to the fundamentals of technical analysis Technical analysis is a collection of techniques designed to help you make trading decisions in securities markets. Technical Analysis For Dummies helps you take a...
Day Trading For Dummies
Ann C. Logue
In an ever-changing market, get the advantage of trading for yourself Day trading is undoubtedly the most exciting way to make your own money. Before you begin, you need three things: patience, nerves of steel, and a well-thumbed copy of Day...
Business Statistics For Dummies
Alan Anderson
Score higher in your business statistics course? Easy. Business statistics is a common course for business majors and MBA candidates. It examines common data sets and the proper way to use such information when conducting research and producing...
Marketing Automation For Dummies
Mathew Sweezey
Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A...
Mastering VMware vSphere 5.5
Scott Lowe
The 2013 edition of the bestselling vSphere book on the market Virtualization remains the hottest trend in the IT world, and VMware vSphere is the industry's most widely deployed virtualization solution. The demand for IT professionals skilled...
Scottish History For Dummies
William Knox
Explore the fascinating history of Scotland in an easy-to-read guide Want to discover how a small country on the edge of Northern Europe packs an almighty historical punch? Scottish History For Dummies is your guide to the story of Scotland and...
Dreamweaver CC For Dummies
Janine Warner
Turn your wonderful website dreams into robust realities with the help of Dreamweaver CC For Dummies! Creating dynamic websites is easy with Dreamweaver CC and this friendly, full-color guide. Updated for the latest version of Adobe's...
Photoshop CC For Dummies
Peter Bauer
Stretch your creativity beyond the cloud with this fully-updated Photoshop guide! Photoshop puts amazing design and photo-editing tools in the hands of creative professionals and hobbyists everywhere, and the latest version – Photoshop CC – is...
Event Management For Dummies
Laura Capell
Whether you want to break into this burgeoning industry, or you simply need to plan an event and don’t know where to start, there’s something for all would-be event planners in Event Management For Dummies. Packed with tips, hints and...
Business Writing For Dummies
Natalie Canavor
How many pieces of paper land on your desk each day, or emails in your inbox? Your readers – the people you communicate with at work – are no different. So how can you make your communication stand out from the pile and get the job done? Whether...
Blog Design For Dummies
Melissa Culbertson
The average blogger does not typically have experience with design or coding, but that shouldn't deter them from having a professional-looking blog design. This friendly and easy-to-understand guide provides you with the tools you need to...
Critical Conversations For Dummies
Christina Schlachter Tangora
The easy way to communicate best when it matters most Most people are aware of the importance of handling critical conversations well. However, when it comes down to actually being in a difficult situation that calls for key communication...
Beginning SharePoint 2013 Development
Chris Johnson
A complete revision to a popular SharePoint developer's resource Fully updated for SharePoint 2013, this book is an ideal starting place for SharePoint development. Covering all the major topics that a new developer needs to know in order to get...
Chicken Health For Dummies
Julie Gauthier
Everything you need to care for and keep happy, healthy chickens With directives on diagnosing and treating sick or ailing chickens, as well as general information on how to keep chickens in peak condition, Chicken Health For Dummies is your...
Building Beehives For Dummies
Howland Blackiston
The easy way to build your own beehives and beekeeping equipment Building Beehives For Dummies is the follow-up book to the bestselling Beekeeping For Dummies. It provides everything you need to learn how to build some of the world's most...
The Compensation Committee Handbook
Stewart Reifler
New and updated information on the laws and regulations affecting executive compensation Now in a thoroughly updated Fourth Edition, The Compensation Committee Handbook provides a comprehensive review of the complex issues challenging...
Becoming a Fashion Designer
Lisa Springsteel
The complete guide to the fashion industry, featuring interviews with top designers who explain the intricacies of the world of fashion design Anyone who has ever tried to launch a fashion design career knows how grueling it can be. The fashion...
Pinterest Marketing For Dummies
Kelby Carr
Tap into the marketing power of Pinterest People are using Pinterest to organize their digital lives. This hot social site lets users create visual bookmarks of their favorite things and 'pin' them on virtual pinboards. Now you can learn how to...
Derivatives Markets and Analysis
R. Johnson Stafford
A practical, informative guide to derivatives in the real world Derivatives is an exposition on investments, guiding you from the basic concepts, strategies, and fundamentals to a more detailed understanding of the advanced strategies and...
Budgeting Basics and Beyond
Jae K. Shim
A convenient and up-to-date reference tool for today's financial and nonfinancial managers in public practice and private industry If the very thought of budgets pushes your sanity over the limit, then this practical, easy-to-use guide is just...
Be Brilliant Every Day
Andy Cope
From the authors of the bestselling The Art of Being Brilliant We all have good days and bad days. Some days we’re on form, others we can’t really be bothered and feel a little lack lustre. No one enjoys those slump days – so let’s do away with...
Brand Valued. How socially valued brands hold the key to a sustainable future and business success
Guy Champniss
New techniques to refresh and recharge your brands How do you establish and maintain a strong long-term relationship between your brand and your consumers? Successful brand managers know that it is all about trust and keeping the consumers...
Credit Securitisations and Derivatives. Challenges for the Global Markets
Daniel Rosch
A comprehensive resource providing extensive coverage of the state of the art in credit secruritisations, derivatives, and risk management Credit Securitisations and Derivatives is a one-stop resource presenting the very latest thinking and...
Charity and Philanthropy For Dummies
John Kluge
The easy way to make a difference Despite tough economic times, rates of donations are on the rise. If you want to make a difference but don't know where to start, you need Charity & Philanthropy For Dummies. This is your one-stop, no-nonsense...
Better Together. 8 Ways Working with Women Leads to Extraordinary Products and Profits
Jonathan Sposato
Better Together provides powerful and implementable solutions to fostering gender equality in your business. As a result, your business will be more successful, your customers will be happier with better products/services, and your employees...
The Leadership Contract. The Fine Print to Becoming an Accountable Leader
Vince Molinaro
Step up, get tough, and commit to your decision to lead The Leadership Contract provides the manual that leaders around the world need. With only seven percent of employees feeling confident in senior leadership, the problem is evident:...
The Sentient Enterprise. The Evolution of Business Decision Making
Mohanbir Sawhney
Mohan and Oliver have been very fortunate to have intimate views into the data challenges that face the largest organizations and institutions across every possible industry—and what they have been hearing about for some time is how the business...
PEAK. How Great Companies Get Their Mojo from Maslow Revised and Updated
Tony Hsieh
Proven principles for sustainable success, with new leadership insight PEAK is the popular, transformative guide to doing business better, written by a seasoned entrepreneur/CEO who has disrupted his favorite industry not once, but twice. Author...
Digital @ Scale. The Playbook You Need to Transform Your Company
Anand Swaminathan
A blueprint for reinventing the core of your business Value in the next phase of the digital era will go to those companies that don't just try digital but also scale it. Digital@Scale examines what it takes for companies to break through the...
Book Yourself Solid. The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
Michael Port
Kick off the cycle of success with serious self-promotion that works Book Yourself Solid is a handbook for self-promotion that translates into results. We tend to think of «busy» as the equivalent of «successful»—but that's not always the case....
Happy Accidents. The Transformative Power of "YES, AND" at Work and in Life
David Ahearn
Stop saying 'no' to opportunity, and start saying 'yes' to possibility Happy Accidents is your personal guide to transforming your life. As we take on task after task, responsibility after responsibility, we lose sight of who we are and why...
The Growth Mindset. Leadership Makes a Difference in Wealth Management
Rick Capozzi
It takes a bold approach to leadership to thrive in the era of disruption The Growth Mindset provides a roadmap to the future for financial professionals. While the FinTech revolution is changing the wealth management industry, there is one...
Canon EOS 77D For Dummies
Julie Adair King
Get pro results from your 77D! The Canon EOS 77D puts features from higher-end cameras into a model designed for amateur photographers—and that's good news for you! Even better, Canon EOS 77D For Dummies makes it easier than ever to start...
It All Matters. 125 Strategies to Achieve Maximum Confidence, Clarity, Certainty, and Creativity
Paul Cummings
The all-encompassing framework for achieving the life of your dreams It All Matters presents a framework for the rest of your life. What are those dreams you would only dare to dream if there was no possibility of failure? How can you live a...
Power Phone Scripts. 500 Word-for-Word Questions, Phrases, and Conversations to Open and Close More Sales
Mike Brooks
Start closing sales like top producers! Have you ever found yourself at a loss for what to say when the gatekeeper asks you what your call is about? Have your palms ever sweated when the decision maker shuts you down with: “I wouldn’t be...
AutoCAD 2018 and AutoCAD LT 2018 Essentials
Scott Onstott
The step-by-step, full-color AutoCAD 2018 guide with real-world practicality AutoCAD 2018 and AutoCAD LT 2018 Essentials provides a full-color, task-based approach to mastering this powerful software. Straightforward, easy-to-follow instruction...
Mastering AutoCAD 2018 and AutoCAD LT 2018
George Omura
30th Anniversary of the bestselling AutoCAD reference – fully updated for the 2018 release Mastering AutoCAD 2018 and AutoCAD LT 2018 is the complete tutorial and reference every design and drafting professional needs. Step-by-step instructions...
Unstoppable. Transforming Your Mindset to Create Change, Accelerate Results, and Be the Best at What You Do
Dave Anderson
Where do you fall on your organization's performance spectrum? Unstoppable is performance-enhancing manual for those who are ready to change the world. Regardless of talent or skill set, there are four types of people in every organization:...
Building Wealth through Venture Capital. A Practical Guide for Investors and the Entrepreneurs They Fund
Kenneth Freeman M.
Venture capital demystified, for both investors and entrepreneurs Building Wealth Through Venture Capital is a practical how-to guide for both sides of the table—investors and the entrepreneurs they fund. This expert author duo combines renowned...
Culture Hacker. Reprogramming Your Employee Experience to Improve Customer Service, Retention, and Performance
Shane Green
HACK YOUR WORKPLACE CULTURE FOR GREATER PROFITS AND PRODUCTIVITY «I LOVE THIS BOOK!» —CHESTER ELTON, New York Times bestselling author of All In and What Motivates Me «When companies focus on culture, the positive effects ripple outward,...
Agile Project Management For Dummies
Steven Ostermiller J.
Flex your project management muscle Agile project management is a fast and flexible approach to managing all projects, not just software development. By learning the principles and techniques in this book, you'll be able to create a product...
