зарубежная деловая литература
The Small Business Online Marketing Handbook. Converting Online Conversations to Offline Sales
Annie Tsai
The small business marketing experts at Demandforce help owners kick off their online strategy Small business owners are exceptional at delivering on their product or service. Many, however, don't know where to start when it comes to online...
Delivering Effective Social Customer Service. How to Redefine the Way You Manage Customer Experience and Your Corporate Reputation
Martin Hill-Wilson
Social Customer Service is new. Social Media is the biggest thing happening to the customer service industry since the mid 1960s when modern day call centres were born. It is taking customers and organisations into untested ways of relating:...
Mastering Strategic Risk. A Framework for Leading and Transforming Organizations
Joel McPhee E.
The modern business climate demands a new risk management strategy Mastering Strategic Risk: A Framework for Leading and Transforming Organizations is a comprehensive guide to redesigning organizational systems to better manage the risks and...
Pivots, Patterns, and Intraday Swing Trades. Derivatives Analysis with the E-mini and Russell Futures Contracts
M. Scheier William
An original approach to trend discovery and trade entry Initial forays into day trading stock index futures reveal a starkly different decision environment. There is no time to dwell on technical conditions. Intraday volatility in the stock...
Code Red. How to Protect Your Savings From the Coming Crisis
John Mauldin
Wall Street Journal Bestseller Valuable insights on monetary policies, their impact on your financial future, and how to protect against them Written by the New York Times bestselling author team of John Mauldin and Jonathan Tepper, Code Red...
Unleashing Creativity and Innovation. Nine Lessons from Nature for Enterprise Growth and Career Success
Madan Birla
Creativity and innovation are the keys to both organizational growth and successful careers. People understand this, but they do not know how to unleash their natural creative potential. Drawing upon his twenty-two years of first-hand experience...
Ready to Be a Thought Leader?. How to Increase Your Influence, Impact, and Success
Guy Kawasaki
The how-to guide to becoming a go-to expert Within their fields, thought leaders are sources of inspiration and innovation. They have the gift of harnessing their expertise and their networks to make their innovative thoughts real and...
The Colder War. How the Global Energy Trade Slipped from America's Grasp
Marin Katusa
How the massive power shift in Russia threatens the political dominance of the United States There is a new cold war underway, driven by a massive geopolitical power shift to Russia that went almost unnoticed across the globe. In The Colder War:...
The Freaks Shall Inherit the Earth. Entrepreneurship for Weirdos, Misfits, and World Dominators
Chris Brogan
Do you ever wonder where you fit in? Do you sometimes get that feeling that you have something much bigger to offer the universe, but then it fills you with fear and anxiety, so you think maybe I’ll just pay it safe? But what is safe? The...
Executive's Guide to COSO Internal Controls. Understanding and Implementing the New Framework
Robert R. Moeller
Essential guidance on the revised COSO internal controls framework Need the latest on the new, revised COSO internal controls framework? Executive's Guide to COSO Internal Controls provides a step-by-step plan for installing and implementing...
Portfolio Investment Opportunities in India
David M. Darst
Investment strategies and knowledge for asset managers investing in India This e-book only investment report will detail India's asset classes, its investment strategies, risks and advantages, and politics and cultural history with an eye toward...
Sage Instant Accounts For Dummies
Jane Kelly E.
Get to grips with Sage Instant Accounts in simple steps. This comprehensive guide walks you through every aspect of setting up and using Sage Instant Accounts, from downloading and installing the software to customizing it to your needs. Packed...
Right on the Money. Doug Casey on Economics, Investing, and the Ways of the Real World with Louis James
Doug Casey
Your favorite financial contrarian spreads the wealth in interviews on forty separate topics Investment guru Doug Casey made headlines with the financial approach he advocated in Totally Incorrect. Casey believes that the best returns come from...
Limited Liability Companies For Dummies
Jennifer Reuting
Become a savvy entrepreneur with your own LLC Limited Liability Companies For Dummies, 3rd Edition offers a clear, concise guide that explains the pros and cons of LLCs, and shares insider tips on everything from choosing your members and your...
The 10-Minute Millionaire. The One Secret Anyone Can Use to Turn $2,500 into $1 Million or More
D. Barton R.
America’s “Millionaires’ Club” now has 10.4 million members – the most ever, according to the latest statistics. And it’s a club you can join – much sooner than you might think, says D.R. Barton, Jr., a top trader, television analyst and former...
All In Startup. Launching a New Idea When Everything Is on the Line
Diana Kander
If Owen Chase can't find a way to turn his company around in the next nine days, he'll be forced to shut it down and lay off all of his employees. He has incurred substantial debt and his marriage is on shaky ground. Through pure happenstance,...
Becoming A Top Manager. Tools and Lessons in Transitioning to General Management
Kevin Kaiser
Make the move up to senior management with lessons from world-renowned business school experts Based on themes from INSEAD's popular Transition to General Management programme, authors Kevin Kaiser, Michael Pich, and I.J. Schecter offer sound...
The Little Book of Market Wizards. Lessons from the Greatest Traders
Джек Д. Швагер
An accessible look at the art of investing and how to adopt the practices of top professionals What differentiates the highly successful market practitioners—the Market Wizards—from ordinary traders? What traits do they share? What lessons can...
Decoding the New Consumer Mind. How and Why We Shop and Buy
Kit Yarrow
Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit...
Managing the Unexpected. Sustained Performance in a Complex World
Kathleen Sutcliffe M.
Improve your company's ability to avoid or manage crises Managing the Unexpected, Third Edition is a thoroughly revised text that offers an updated look at the groundbreaking ideas explored in the first and second editions. Revised to reflect...
Serve to Be Great. Leadership Lessons from a Prison, a Monastery, and a Boardroom
Джон Гордон
Do you aspire to be a more effective leader who guides your team or organization to higher levels of lasting success? Would you like to look forward to each day and know that you are having a positive impact on the world around you? This is...
Creating Business Agility. How Convergence of Cloud, Social, Mobile, Video, and Big Data Enables Competitive Advantage
Rodney Heisterberg
Creating Business Agility: How Convergence of Cloud, Social, Mobile, Video, and Big Data Enables Competitive Advantage provides a game plan for integrating technology to build a smarter, more customer-centric business. Using a series of case...
The Future of Work. Attract New Talent, Build Better Leaders, and Create a Competitive Organization
Jacob Morgan
Throughout the history of business employees had to adapt to managers and managers had to adapt to organizations. In the future this is reversed with managers and organizations adapting to employees. This means that in order to succeed and...
Investigator and Fraud Fighter Guidebook. Operation War Stories
Charles Piper E.
Get federal investigative insight and guidance on conducting thorough investigations and case-building The ability to conduct thorough and effective investigations is a skill that has become increasingly in-demand across many industries. At the...
The Art of Product Design. Changing How Things Get Made
Hardi Meybaum
Embrace Open Engineering and accelerate the design and manufacturing processes Product development is a team sport, but most companies don't practice it that way. Organizations should be drawing on the creativity of engaged customers and...
Trend Following with Managed Futures. The Search for Crisis Alpha
Alex Greyserman
An all-inclusive guide to trend following As more and more savvy investors move into the space, trend following has become one of the most popular investment strategies. Written for investors and investment managers, Trend Following with Managed...
The Real Estate Rehab Investing Bible. A Proven-Profit System for Finding, Funding, Fixing, and Flipping Houses...Without Lifting a Paintbrush
Paul Esajian
THE HOUSE-FLIPPING HOW-TO THAT TURNS EVERYDAY PEOPLE INTO ENTREPRENEURS Everyone likes the idea of turning the ugliest house on the block to the best house on the block and making a profit. Until now a system has not been shared on how to...
Winning Global Markets. How Businesses Invest and Prosper in the World's High-Growth Cities
Philip Kotler
A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context...
Love Your Job. The New Rules for Career Happiness
Kerry Hannon
AWARDS: Independent Publisher Book Award 2015 (Silver) and National Mature Media Award 2015 (Bronze) Step-by-step tips for revitalizing your career Yes, it is possible to have a job you love, and it doesn't require starting from scratch. Love...
Startup Mixology. Tech Cocktail's Guide to Building, Growing, and Celebrating Startup Success
Frank Gruber
Shake up the market with these key ingredients to a successful startup Entrepreneurship starts with an idea and a dream: a dream of a better world for others, and a life less ordinary for yourself. These days, more people than ever are full of...
A Beautiful Constraint. How To Transform Your Limitations Into Advantages, and Why It's Everyone's Business
Adam Morgan
An inspiring yet practical guide for transforming limitations into opportunities A Beautiful Constraint: How to Transform Your Limitations Into Advantages And Why It's Everyone's Business Now is a book about everyday, practical inventiveness,...
Angel Investing. The Gust Guide to Making Money and Having Fun Investing in Startups
Reid Hoffman
Achieve annual returns of 25% or more with a well-designed angel portfolio Written by David S. Rose, the founder of Gust—the global platform that powers the world of organized professional angel investing—Angel Investing is a comprehensive,...
View From the Top. An Inside Look at How People in Power See and Shape the World
D. Lindsay Michael
Learn leadership from the best—proven insights from the power elite in business, government, and beyond View from the Top brings readers inside the corridors of power and relates the personal stories and powerful findings from the Platinum...
The Road to Reinvention. How to Drive Disruption and Accelerate Transformation
Josh Linkner
Companies, communities, and individuals fall for many reasons, but one of the most common—and easily avoidable—is the failure to reinvent. When people and organizations rest on prior successes rather than driving purposeful transformation, they...
Your First Leadership Job. How Catalyst Leaders Bring Out the Best in Others
Tacy Byham M.
Becoming the Very Best First-Time Leader Congratulations! You’re now in charge. Perhaps it’s your first time as a leader, or maybe you want to fine-tune your skills. Either way, you’ve begun one of the most rewarding chapters of your career....
Igniting Customer Connections. Fire Up Your Company's Growth By Multiplying Customer Experience and Engagement
Andrew Frawley
A new data-driven approach to building customer relationships that fuel sustainable business growth Igniting Customer Connections explores how organizations of all sizes can build powerful and profitable customer relationships in a today's...
Investing for a Lifetime. Managing Wealth for the "New Normal"
Richard Marston C.
Investing for a Lifetime is designed to make saving and investing understandable to the investor. Wharton Professor Richard C. Marston, 2014 recipient of the Investment Management Consultants Association’s prestigious Matthew R. McArthur Award,...
An Inquiry into the Nature and Causes of the Wealth of States. How Taxes, Energy, and Worker Freedom Change Everything
Stephen Moore
A passionate, detailed, quantified argument for state-level tax reform An Inquiry into the Nature and Causes of the Wealth of States explains why eliminating or lowering tax burdens at the state level leads to economic growth and wealth...
Search Engine Optimization All-in-One For Dummies
Bruce Clay
The most comprehensive coverage of search engine optimization In Search Engine Optimization All-in-One For Dummies, 3rd Edition, Bruce Clay—whose search engine consultancy predates Google—shares everything you need to know about SEO. In...
The Bogleheads' Guide to Investing
Taylor Larimore
The irreverent guide to investing, Boglehead style The Boglehead's Guide to Investing is a DIY handbook that espouses the sage investment wisdom of John C. Bogle. This witty and wonderful book offers contrarian advice that provides the first...
A Risk Professional's Survival Guide. Applied Best Practices in Risk Management
Clifford Rossi
Balanced, practical risk management for post – financial crisis institutions Fundamentals of Risk Management fills a critical gap left by existing risk management texts. Instead of focusing only on quantitative risk analysis or only on...
The Breakthrough Challenge. 10 Ways to Connect Today's Profits With Tomorrow's Bottom Line
John Elkington
The world’s most forward-looking CEOs recognize the real challenge facing business today: a fundamental shift in the nature of commerce. While sustainability programs, government action, and nonprofits are all parts of the solution, CEOs and...
People-Centric Skills. Interpersonal and Communication Skills for Auditors and Business Professionals
Manny Rosenfeld
Business Professionals, to be Truly Effective and Advance in their Careers, Must Master their People-Centric Skills. People-Centric Skills: Interpersonal and Communication Skills for Auditors and Business Professionals is a comprehensive guide...
The End of Copycat China. The Rise of Creativity, Innovation, and Individualism in Asia
Shaun Rein
China's changing course, and sustainable success requires a shift in strategy The End of Copycat China helps business executives and investors understand how China's economy is shifting from one based on heavy investment to one on services and...
The End of Cheap China, Revised and Updated. Economic and Cultural Trends That Will Disrupt the World
Shaun Rein
“REIN MASTERFULLY CAPTURES WHERE [CONSUMERS] HAVE BEEN AND WHERE THEY DREAM OF GOING.” —FORTUNE PRAISE FOR THE END OF CHEAP CHINA “Brilliantly written.” —Financial Times “Rein combines elegant writing and methodical research. Years of working in...
The Front-Line Leader. Building a High-Performance Organization from the Ground Up
Chris Gorder Van
Real leadership that leads to high engagement, higher performance, and a culture of accountability As president and CEO of Scripps Health, one of America's most prestigious health systems, Chris Van Gorder presided over a dramatic turnaround,...
Banker's Guide to New Small Business Finance. Venture Deals, Crowdfunding, Private Equity, and Technology
Charles Green H.
Detailed, actionable guidance for expanding your revenue in the face of a new virtual market Written by industry authority Charles H. Green, Banker's Guide to New Small Business Finance explains how a financial bust from one perfect storm—the...
Real Estate Investing For Dummies
Eric Tyson
Everything you need to confidently make real estate part of your investing plan Do you want to get involved in real estate investing, but aren't quite sure where to start? Real Estate Investing For Dummies is your go-to resource for making sense...
Buy, Hold, and Sell!. The Investment Strategy That Could Save You From the Next Market Crash
Ken Moraif
Protect your retirement from the next big crash with a New Twist on the Old Investment Strategy. For years, advisors have recommended that investors take a «buy and hold» approach to the market, but people over fifty can't afford to rely on this...
Buffett and Beyond. Uncovering the Secret Ratio for Superior Stock Selection
Joseph Belmonte
Construct a portfolio that is sure to outperform market averages Warren Buffett had it right all along. Now it's your turn to learn how to construct a portfolio that is sure to outperform the market averages, as well as almost every professional...
