зарубежная деловая литература
Decoding the New Consumer Mind. How and Why We Shop and Buy
Kit Yarrow
Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit...
A Complete Guide to the Futures Market. Technical Analysis, Trading Systems, Fundamental Analysis, Options, Spreads, and Trading Principles
Джек Д. Швагер
For Amazon customers: The new version of the book, printed on higher quality paper, is now available to purchase. The essential futures market reference guide A Complete Guide to the Futures Market is the comprehensive resource for futures...
How to Measure Anything Workbook. Finding the Value of Intangibles in Business
Douglas Hubbard W.
The invaluable companion to the new edition of the bestselling How to Measure Anything This companion workbook to the new edition of the insightful and eloquent How to Measure Anything walks readers through sample problems and exercises in which...
The Impact Investor. Lessons in Leadership and Strategy for Collaborative Capitalism
Jed Emerson
Your money can change the world The Impact Investor: Lessons in Leadership and Strategy for Collaborative Capitalism offers precise details on what, exactly, impact investing entails, embodied in the experiences and best and proven practices of...
Managing the Unexpected. Sustained Performance in a Complex World
Kathleen Sutcliffe M.
Improve your company's ability to avoid or manage crises Managing the Unexpected, Third Edition is a thoroughly revised text that offers an updated look at the groundbreaking ideas explored in the first and second editions. Revised to reflect...
Collaborative Capitalism and the Rise of Impact Investing
Jed Emerson
Investing with the explicit goal of creating financial returns alongside measurable social and environmental benefits is catching fire. Wall Street's biggest players are rushing to provide clients with access to new impact investing options,...
Think Smarter. Critical Thinking to Improve Problem-Solving and Decision-Making Skills
Michael Kallet
Train your brain for better decisions, problem solving, and innovation Think Smarter: Critical Thinking to Improve Problem-Solving and Decision-Making Skills is the comprehensive guide to training your brain to do more for you. Written by a...
Inside the Crystal Ball. How to Make and Use Forecasts
Maury Harris
A practical guide to understanding economic forecasts In Inside the Crystal Ball: How to Make and Use Forecasts, UBS Chief U.S. Economist Maury Harris helps readers improve their own forecasting abilities by examining the elements and processes...
The Energy World is Flat. Opportunities from the End of Peak Oil
Daniel Lacalle
A stronger, more informed approach to the energy markets The Energy World Is Flat provides a forward-looking analysis of the energy markets and addresses the implications of their rapid transformation. Written by acknowledged expert Daniel...
Serve to Be Great. Leadership Lessons from a Prison, a Monastery, and a Boardroom
Джон Гордон
Do you aspire to be a more effective leader who guides your team or organization to higher levels of lasting success? Would you like to look forward to each day and know that you are having a positive impact on the world around you? This is...
Creating Business Agility. How Convergence of Cloud, Social, Mobile, Video, and Big Data Enables Competitive Advantage
Rodney Heisterberg
Creating Business Agility: How Convergence of Cloud, Social, Mobile, Video, and Big Data Enables Competitive Advantage provides a game plan for integrating technology to build a smarter, more customer-centric business. Using a series of case...
How to Price and Trade Options. Identify, Analyze, and Execute the Best Trade Probabilities, + Website
Al Sherbin
Select and execute the best trades—and reduce risk Rather than teaching options from a financial perspective, How to Price and Trade Options: Identify, Analyze, and Execute the Best Trade Probabilities goes back to the Nobel Prize-winning...
Guide to CFO Success. Leadership Strategies for Corporate Financial Professionals
Samuel Dergel
Proven leadership strategies that will impact your career and your company Having the right CFO is a critical component for every company's success. Guide to CFO Success provides CFOs and those in the making with a strategic blueprint to benefit...
Financial Markets, Banking, and Monetary Policy
Thomas Simpson D.
Praise for Financial Markets, Banking, and Monetary Policy “A lucid treatment that takes on board shadow-banking, Dodd-Frank, the zero lower bound, and forward guidance. In short, all the key post-crisis issues.” —Anil Kashyap, Edward Eagle...
Valuation. Measuring and Managing the Value of Companies
Marc Goedhart
McKinsey & Company's #1 best-selling guide to corporate valuation, now in its sixth edition Valuation is the single best guide of its kind, helping financial professionals worldwide excel at measuring, managing, and maximizing shareholder and...
Valuation. Measuring and Managing the Value of Companies, University Edition
Marc Goedhart
McKINSEY'S TRUSTED GUIDE TO TEACHING CORPORATE VALUATION, NOW IN ITS 25TH YEAR Valuation, University Edition, Sixth Edition, is filled with the expert guidance from McKinsey & Company that students and professors have come to rely on. New to the...
The Future of Work. Attract New Talent, Build Better Leaders, and Create a Competitive Organization
Jacob Morgan
Throughout the history of business employees had to adapt to managers and managers had to adapt to organizations. In the future this is reversed with managers and organizations adapting to employees. This means that in order to succeed and...
Emerging Markets in an Upside Down World. Challenging Perceptions in Asset Allocation and Investment
Jerome Booth
The world is upside down. The emerging market countries are more important than many investors realise. They have been catching up with the West over the past few decades. Greater market freedom has spread since the end of the Cold War, and with...
Running a Bar For Dummies
Ray Foley
Get insider details on how to operate a successful bar Running a Bar For Dummies, 2nd Edition shows established and future bar owners how to establish and maintain a successful business. Using clear, concise language, this For Dummies guide...
The Retargeting Playbook. How to Turn Web-Window Shoppers into Customers
Lauren Vaccarello
How to reach the 98 percent of people who leave your website without converting sales The Retargeting Playbook is a complete guide for digital marketers about how to reach the 95 to 98 percent of people who leave a brand's website without...
The Big Data-Driven Business. How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits
Sean Callahan
Get the expert perspective and practical advice on big data The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book...
Trend Following with Managed Futures. The Search for Crisis Alpha
Alex Greyserman
An all-inclusive guide to trend following As more and more savvy investors move into the space, trend following has become one of the most popular investment strategies. Written for investors and investment managers, Trend Following with Managed...
Central Counterparties. Mandatory Central Clearing and Initial Margin Requirements for OTC Derivatives
Jon Gregory
Practical guidance toward handling the latest changes to the OTC derivatives market Central Counterparties is a practical guide to central clearing and bilateral margin requirements, from one of the industry's most influential credit...
Winning Global Markets. How Businesses Invest and Prosper in the World's High-Growth Cities
Philip Kotler
A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context...
The Silk Road Rediscovered. How Indian and Chinese Companies Are Becoming Globally Stronger by Winning in Each Other's Markets
Haiyan Wang
A roadmap for understanding the business challenges and opportunities in China By 2025, China and India will be two of the world's four largest economies. By then, economic ties between them should also rank among the ten most important...
Inbound Marketing, Revised and Updated. Attract, Engage, and Delight Customers Online
Brian Halligan
Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup...
A Beautiful Constraint. How To Transform Your Limitations Into Advantages, and Why It's Everyone's Business
Adam Morgan
An inspiring yet practical guide for transforming limitations into opportunities A Beautiful Constraint: How to Transform Your Limitations Into Advantages And Why It's Everyone's Business Now is a book about everyday, practical inventiveness,...
Angel Investing. The Gust Guide to Making Money and Having Fun Investing in Startups
Reid Hoffman
Achieve annual returns of 25% or more with a well-designed angel portfolio Written by David S. Rose, the founder of Gust—the global platform that powers the world of organized professional angel investing—Angel Investing is a comprehensive,...
View From the Top. An Inside Look at How People in Power See and Shape the World
D. Lindsay Michael
Learn leadership from the best—proven insights from the power elite in business, government, and beyond View from the Top brings readers inside the corridors of power and relates the personal stories and powerful findings from the Platinum...
Bruce Schneier on Trust Set
Брюс Шнайер
Save almost 25% on this two-book set from Bruce Schneier covering issues of social trust and security This set includes two books from security expert Bruce Schneier, Liars and Outliers: Enabling the Trust that Society Needs to Thrive and Carry...
The Road to Reinvention. How to Drive Disruption and Accelerate Transformation
Josh Linkner
Companies, communities, and individuals fall for many reasons, but one of the most common—and easily avoidable—is the failure to reinvent. When people and organizations rest on prior successes rather than driving purposeful transformation, they...
Developing Human Capital. Using Analytics to Plan and Optimize Your Learning and Development Investments
Gene Pease
Don't squander your most valuable resource! Collectively, your workers are your company's most important and most valuable asset. To make the most of this asset, nothing beats quantitative performance and investment measurement. Learning and...
Harness Oil and Gas Big Data with Analytics. Optimize Exploration and Production with Data Driven Models
Keith Holdaway
Use big data analytics to efficiently drive oil and gas exploration and production Harness Oil and Gas Big Data with Analytics provides a complete view of big data and analytics techniques as they are applied to the oil and gas industry....
Enterprise Risk Management. A Guide for Government Professionals
Karen Hardy
Winner of the 2017 Most Promising New Textbook Award by Textbook & Academic Authors Association (TAA)! Practical guide to implementing Enterprise Risk Management processes and procedures in government organizations Enterprise Risk Management: A...
Your First Leadership Job. How Catalyst Leaders Bring Out the Best in Others
Tacy Byham M.
Becoming the Very Best First-Time Leader Congratulations! You’re now in charge. Perhaps it’s your first time as a leader, or maybe you want to fine-tune your skills. Either way, you’ve begun one of the most rewarding chapters of your career....
The Investment Advisor Body of Knowledge + Test Bank. Readings for the CIMA Certification
IMCA
The complete body of knowledge for CIMA candidates and professionals The 2015 Certified Investment Management Analyst Body of Knowledge + Test Bank will help any financial advisor prepare for and pass the CIMA exam, and includes key information...
Sweat Equity. Inside the New Economy of Mind and Body
Jason Kelly
Go inside the trend that spawned a multi-billion dollar industry for the top five percent Sweat Equity goes inside the multibillion dollar trend toward endurance sports and fitness to discover who's driving it, who's paying for it, and who's...
Life in the Financial Markets. How They Really Work And Why They Matter To You
Daniel Lacalle
An accessible and thorough review of the international financial markets Life in the Financial Markets—How They Really Work And Why They Matter To You offers the financial services professional, and anyone interested in knowing more about the...
The Carpenter. A Story About the Greatest Success Strategies of All
Ken Blanchard
Bestselling author Jon Gordon returns with his most inspiring book yet—filled with powerful lessons and the greatest success strategies of all. Michael wakes up in the hospital with a bandage on his head and fear in his heart. The stress of...
Igniting Customer Connections. Fire Up Your Company's Growth By Multiplying Customer Experience and Engagement
Andrew Frawley
A new data-driven approach to building customer relationships that fuel sustainable business growth Igniting Customer Connections explores how organizations of all sizes can build powerful and profitable customer relationships in a today's...
Access to Asia. Your Multicultural Guide to Building Trust, Inspiring Respect, and Creating Long-Lasting Business Relationships
Sharon Schweitzer
Create meaningful relationships that translate to better business Access to Asia presents a deeply insightful framework for today's global business leaders and managers, whether traveling from Toronto to Taipei, Baltimore to Bangalore, or San...
Analytics and Dynamic Customer Strategy. Big Profits from Big Data
John Tanner F.
Key decisions determine the success of big data strategy Dynamic Customer Strategy: Big Profits from Big Data is a comprehensive guide to exploiting big data for both business-to-consumer and business-to-business marketing. This complete guide...
Actionable Intelligence. A Guide to Delivering Business Results with Big Data Fast!
Clifford Siegel
Building an analysis ecosystem for a smarter approach to intelligence Keith Carter's Actionable Intelligence: A Guide to Delivering Business Results with Big Data Fast! is the comprehensive guide to achieving the dream that business intelligence...
A Risk Professional's Survival Guide. Applied Best Practices in Risk Management
Clifford Rossi
Balanced, practical risk management for post – financial crisis institutions Fundamentals of Risk Management fills a critical gap left by existing risk management texts. Instead of focusing only on quantitative risk analysis or only on...
The Breakthrough Challenge. 10 Ways to Connect Today's Profits With Tomorrow's Bottom Line
John Elkington
The world’s most forward-looking CEOs recognize the real challenge facing business today: a fundamental shift in the nature of commerce. While sustainability programs, government action, and nonprofits are all parts of the solution, CEOs and...
The Business of Venture Capital. Insights from Leading Practitioners on the Art of Raising a Fund, Deal Structuring, Value Creation, and Exit Strategies
Mahendra Ramsinghani
The definitive guide to demystifying the venture capital business The Business of Venture Capital, Second Edition covers the entire spectrum of this field, from raising funds and structuring investments to assessing exit pathways. Written by a...
The End of Copycat China. The Rise of Creativity, Innovation, and Individualism in Asia
Shaun Rein
China's changing course, and sustainable success requires a shift in strategy The End of Copycat China helps business executives and investors understand how China's economy is shifting from one based on heavy investment to one on services and...
The End of Cheap China, Revised and Updated. Economic and Cultural Trends That Will Disrupt the World
Shaun Rein
“REIN MASTERFULLY CAPTURES WHERE [CONSUMERS] HAVE BEEN AND WHERE THEY DREAM OF GOING.” —FORTUNE PRAISE FOR THE END OF CHEAP CHINA “Brilliantly written.” —Financial Times “Rein combines elegant writing and methodical research. Years of working in...
Project Management Checklists For Dummies
Nick Graham
Your must-have tool for perfect project management Want to take your career to the next level and be a master of planning, organising, motivating and controlling resources to meet your goals? This easy-to-use guide has you covered! Project...
AutoCAD 2015 and AutoCAD LT 2015: No Experience Required. Autodesk Official Press
Donnie Gladfelter
Learn AutoCAD by example with this tutorial-based guide from Autodesk Official Press Whether you are just starting out or an experienced user wanting to brush up on your skills, this Autodesk Official Press book provides you with concise...
