зарубежная деловая литература
The Retargeting Playbook. How to Turn Web-Window Shoppers into Customers
Lauren Vaccarello
How to reach the 98 percent of people who leave your website without converting sales The Retargeting Playbook is a complete guide for digital marketers about how to reach the 95 to 98 percent of people who leave a brand's website without...
The Big Data-Driven Business. How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits
Sean Callahan
Get the expert perspective and practical advice on big data The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book...
Trend Following with Managed Futures. The Search for Crisis Alpha
Alex Greyserman
An all-inclusive guide to trend following As more and more savvy investors move into the space, trend following has become one of the most popular investment strategies. Written for investors and investment managers, Trend Following with Managed...
Central Counterparties. Mandatory Central Clearing and Initial Margin Requirements for OTC Derivatives
Jon Gregory
Practical guidance toward handling the latest changes to the OTC derivatives market Central Counterparties is a practical guide to central clearing and bilateral margin requirements, from one of the industry's most influential credit...
Winning Global Markets. How Businesses Invest and Prosper in the World's High-Growth Cities
Philip Kotler
A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context...
The Silk Road Rediscovered. How Indian and Chinese Companies Are Becoming Globally Stronger by Winning in Each Other's Markets
Haiyan Wang
A roadmap for understanding the business challenges and opportunities in China By 2025, China and India will be two of the world's four largest economies. By then, economic ties between them should also rank among the ten most important...
Inbound Marketing, Revised and Updated. Attract, Engage, and Delight Customers Online
Brian Halligan
Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup...
A Beautiful Constraint. How To Transform Your Limitations Into Advantages, and Why It's Everyone's Business
Adam Morgan
An inspiring yet practical guide for transforming limitations into opportunities A Beautiful Constraint: How to Transform Your Limitations Into Advantages And Why It's Everyone's Business Now is a book about everyday, practical inventiveness,...
Angel Investing. The Gust Guide to Making Money and Having Fun Investing in Startups
Reid Hoffman
Achieve annual returns of 25% or more with a well-designed angel portfolio Written by David S. Rose, the founder of Gust—the global platform that powers the world of organized professional angel investing—Angel Investing is a comprehensive,...
View From the Top. An Inside Look at How People in Power See and Shape the World
D. Lindsay Michael
Learn leadership from the best—proven insights from the power elite in business, government, and beyond View from the Top brings readers inside the corridors of power and relates the personal stories and powerful findings from the Platinum...
Bruce Schneier on Trust Set
Брюс Шнайер
Save almost 25% on this two-book set from Bruce Schneier covering issues of social trust and security This set includes two books from security expert Bruce Schneier, Liars and Outliers: Enabling the Trust that Society Needs to Thrive and Carry...
The Road to Reinvention. How to Drive Disruption and Accelerate Transformation
Josh Linkner
Companies, communities, and individuals fall for many reasons, but one of the most common—and easily avoidable—is the failure to reinvent. When people and organizations rest on prior successes rather than driving purposeful transformation, they...
Developing Human Capital. Using Analytics to Plan and Optimize Your Learning and Development Investments
Gene Pease
Don't squander your most valuable resource! Collectively, your workers are your company's most important and most valuable asset. To make the most of this asset, nothing beats quantitative performance and investment measurement. Learning and...
Harness Oil and Gas Big Data with Analytics. Optimize Exploration and Production with Data Driven Models
Keith Holdaway
Use big data analytics to efficiently drive oil and gas exploration and production Harness Oil and Gas Big Data with Analytics provides a complete view of big data and analytics techniques as they are applied to the oil and gas industry....
Enterprise Risk Management. A Guide for Government Professionals
Karen Hardy
Winner of the 2017 Most Promising New Textbook Award by Textbook & Academic Authors Association (TAA)! Practical guide to implementing Enterprise Risk Management processes and procedures in government organizations Enterprise Risk Management: A...
Your First Leadership Job. How Catalyst Leaders Bring Out the Best in Others
Tacy Byham M.
Becoming the Very Best First-Time Leader Congratulations! You’re now in charge. Perhaps it’s your first time as a leader, or maybe you want to fine-tune your skills. Either way, you’ve begun one of the most rewarding chapters of your career....
The Investment Advisor Body of Knowledge + Test Bank. Readings for the CIMA Certification
IMCA
The complete body of knowledge for CIMA candidates and professionals The 2015 Certified Investment Management Analyst Body of Knowledge + Test Bank will help any financial advisor prepare for and pass the CIMA exam, and includes key information...
Sweat Equity. Inside the New Economy of Mind and Body
Jason Kelly
Go inside the trend that spawned a multi-billion dollar industry for the top five percent Sweat Equity goes inside the multibillion dollar trend toward endurance sports and fitness to discover who's driving it, who's paying for it, and who's...
Life in the Financial Markets. How They Really Work And Why They Matter To You
Daniel Lacalle
An accessible and thorough review of the international financial markets Life in the Financial Markets—How They Really Work And Why They Matter To You offers the financial services professional, and anyone interested in knowing more about the...
The Carpenter. A Story About the Greatest Success Strategies of All
Ken Blanchard
Bestselling author Jon Gordon returns with his most inspiring book yet—filled with powerful lessons and the greatest success strategies of all. Michael wakes up in the hospital with a bandage on his head and fear in his heart. The stress of...
Igniting Customer Connections. Fire Up Your Company's Growth By Multiplying Customer Experience and Engagement
Andrew Frawley
A new data-driven approach to building customer relationships that fuel sustainable business growth Igniting Customer Connections explores how organizations of all sizes can build powerful and profitable customer relationships in a today's...
Access to Asia. Your Multicultural Guide to Building Trust, Inspiring Respect, and Creating Long-Lasting Business Relationships
Sharon Schweitzer
Create meaningful relationships that translate to better business Access to Asia presents a deeply insightful framework for today's global business leaders and managers, whether traveling from Toronto to Taipei, Baltimore to Bangalore, or San...
Analytics and Dynamic Customer Strategy. Big Profits from Big Data
John Tanner F.
Key decisions determine the success of big data strategy Dynamic Customer Strategy: Big Profits from Big Data is a comprehensive guide to exploiting big data for both business-to-consumer and business-to-business marketing. This complete guide...
Actionable Intelligence. A Guide to Delivering Business Results with Big Data Fast!
Clifford Siegel
Building an analysis ecosystem for a smarter approach to intelligence Keith Carter's Actionable Intelligence: A Guide to Delivering Business Results with Big Data Fast! is the comprehensive guide to achieving the dream that business intelligence...
A Risk Professional's Survival Guide. Applied Best Practices in Risk Management
Clifford Rossi
Balanced, practical risk management for post – financial crisis institutions Fundamentals of Risk Management fills a critical gap left by existing risk management texts. Instead of focusing only on quantitative risk analysis or only on...
The Breakthrough Challenge. 10 Ways to Connect Today's Profits With Tomorrow's Bottom Line
John Elkington
The world’s most forward-looking CEOs recognize the real challenge facing business today: a fundamental shift in the nature of commerce. While sustainability programs, government action, and nonprofits are all parts of the solution, CEOs and...
The Business of Venture Capital. Insights from Leading Practitioners on the Art of Raising a Fund, Deal Structuring, Value Creation, and Exit Strategies
Mahendra Ramsinghani
The definitive guide to demystifying the venture capital business The Business of Venture Capital, Second Edition covers the entire spectrum of this field, from raising funds and structuring investments to assessing exit pathways. Written by a...
The End of Copycat China. The Rise of Creativity, Innovation, and Individualism in Asia
Shaun Rein
China's changing course, and sustainable success requires a shift in strategy The End of Copycat China helps business executives and investors understand how China's economy is shifting from one based on heavy investment to one on services and...
The End of Cheap China, Revised and Updated. Economic and Cultural Trends That Will Disrupt the World
Shaun Rein
“REIN MASTERFULLY CAPTURES WHERE [CONSUMERS] HAVE BEEN AND WHERE THEY DREAM OF GOING.” —FORTUNE PRAISE FOR THE END OF CHEAP CHINA “Brilliantly written.” —Financial Times “Rein combines elegant writing and methodical research. Years of working in...
Project Management Checklists For Dummies
Nick Graham
Your must-have tool for perfect project management Want to take your career to the next level and be a master of planning, organising, motivating and controlling resources to meet your goals? This easy-to-use guide has you covered! Project...
AutoCAD 2015 and AutoCAD LT 2015: No Experience Required. Autodesk Official Press
Donnie Gladfelter
Learn AutoCAD by example with this tutorial-based guide from Autodesk Official Press Whether you are just starting out or an experienced user wanting to brush up on your skills, this Autodesk Official Press book provides you with concise...
The Front-Line Leader. Building a High-Performance Organization from the Ground Up
Chris Gorder Van
Real leadership that leads to high engagement, higher performance, and a culture of accountability As president and CEO of Scripps Health, one of America's most prestigious health systems, Chris Van Gorder presided over a dramatic turnaround,...
The 27 Challenges Managers Face. Step-by-Step Solutions to (Nearly) All of Your Management Problems
Bruce Tulgan
For more than twenty years, management expert Bruce Tulgan has been asking, “What are the most difficult challenges you face when it comes to managing people?” Regardless of industry or job title, managers cite the same core issues—27 recurring...
Financial Stability. Fraud, Confidence and the Wealth of Nations
Frederick Feldkamp L.
Applying the Lessons of History to Understanding Fraud Today and Tomorrow Financial Stability provides a roadmap by which the world can anticipate and avoid future financial disruptions. This unique discussion of past and present financial...
Cyber Threat!. How to Manage the Growing Risk of Cyber Attacks
MacDonnell Ulsch
Conquering cyber attacks requires a multi-sector, multi-modal approach Cyber Threat! How to Manage the Growing Risk of Cyber Attacks is an in-depth examination of the very real cyber security risks facing all facets of government and industry,...
The Voice of the Rising Generation. Family Wealth and Wisdom
Keith Whitaker
Avoid «Shirtsleeves to Shirtsleeves» by Finding Your Voice Growing up in a family with significant wealth or a family business can often feel like an exercise in silence. What should you ask? Whom should you ask? When? Is it ever right to talk...
Predictive Analytics for Human Resources
Jac Fitz-enz
Create and run a human resource analytics project with confidence For any human resource professional that wants to harness the power of analytics, this essential resource answers the questions: «Where do I start?» and «What tools are...
Moving the Needle. Get Clear, Get Free, and Get Going in Your Career, Business, and Life!
Mike Yorkey
A detailed system that will help you achieve your professional and personal goals Moving the Needle provides both the «kick in the pants» and the game plan many of us need to break out of the rut and get moving to achieve our goals. CEOs, vice...
The Four Lenses of Innovation. A Power Tool for Creative Thinking
Rowan Gibson
Ever wonder where big, breakthrough ideas come from? How do innovators manage to spot the opportunities for industry revolution that everyone else seems to miss? Contrary to popular belief, innovation is not some mystical art that’s forbidden to...
QlikView Your Business. An Expert Guide to Business Discovery with QlikView and Qlik Sense
Lars Bjork
Unlock the meaning of your data with QlikView The Qlik platform was designed to provide a fast and easy data analytics tool, and QlikView Your Business is your detailed, full-color, step-by-step guide to understanding Qlikview's powerful...
The Travels of a T-Shirt in the Global Economy. An Economist Examines the Markets, Power, and Politics of World Trade. New Preface and Epilogue with Updates on Economic Issues and Main Characters
Pietra Rivoli
The keys to global business success, as taught by a T-shirt's journey The Travels of a T-Shirt in the Global Economy is a critically-acclaimed narrative that illuminates the globalization debates and reveals the key factors to success in global...
A Non-Freaked Out Guide to Teaching the Common Core. Using the 32 Literacy Anchor Standards to Develop College- and Career-Ready Students
Dave Jr. Stuart
Implement the Common Core for ELA without all the stress A Non-Freaked Out Guide to Teaching the Common Core uses the often-neglected anchor standards to get to the heart of the Common Core State Standards (CCSS)—teaching students the skills...
Buffett and Beyond. Uncovering the Secret Ratio for Superior Stock Selection
Joseph Belmonte
Construct a portfolio that is sure to outperform market averages Warren Buffett had it right all along. Now it's your turn to learn how to construct a portfolio that is sure to outperform the market averages, as well as almost every professional...
Gamechangers. Creating Innovative Strategies for Business and Brands; New Approaches to Strategy, Innovation and Marketing
Peter Fisk
Shake up and redefine the market by changing your game! A new generation of businesses is rising out of the maelstrom of economic and technological change across our world. These companies are shaking up the world. In Gamechangers Peter Fisk has...
Taking the Stage. How Women Can Speak Up, Stand Out, and Succeed
Judith Humphrey
Many women today wonder: what will it take to get that seat at the boardroom table? Earn that coveted promotion? Or simply have their voices heard? Taking the Stage provides a comprehensive, proven approach that enables women to come forward...
The Lean Product Playbook. How to Innovate with Minimum Viable Products and Rapid Customer Feedback
Dan Olsen
The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all...
Buyer Personas. How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business
Adele Revella
Named one of Fortune Magazine’s “5 Best Business Books” in 2015 See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make...
Connect. How to Use Data and Experience Marketing to Create Lifetime Customers
Ron Person
Connect and engage across channels with the new customers Connect is the ultimate marketing guide to becoming more relevant, effective, and successful within the new marketplace. Written by a team of marketing experts serving Fortune 500 brands,...
The Bitcoin Big Bang. How Alternative Currencies Are About to Change the World
Brian Kelly
Get a handle on the digital currency revolution, and learn how to get on board The Bitcoin Big Bang is a guide to navigating the uncharted territory of digital currency. Written by CNBC contributor Brian Kelly, this book goes beyond Bitcoin 101...
The Agility Advantage. How to Identify and Act on Opportunities in a Fast-Changing World
Amanda Setili
How to win market leadership in a fast-changing world In the past, companies could pick a strategy and stick with it, maintaining a competitive edge for years. But today, companies surge ahead, fall behind, or even disappear in mere months. If...
