зарубежная деловая литература
The Digital Marketer. Ten New Skills You Must Learn to Stay Relevant and Customer-Centric
Larry Weber
Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you ready? These are just a few of the newest trends in digital marketing that are part of our everyday world. In The Digital Marketer: Ten New Skills You Must...
The Art of Critical Making. Rhode Island School of Design on Creative Practice
Mara Hermano
Describes the world's leading approach to art and design taught at Rhode Island School of Design At Rhode Island School of Design students are immersed in a culture where making questions, ideas, and objects, using and inventing materials, and...
Intelligent M & A. Navigating the Mergers and Acquisitions Minefield
Scott Moeller
Almost 70% of mergers fail, yet deals are essential for growing world-class companies. Therefore they must use all the tools and techniques at their disposal to improve their chances of success. Applying the techniques advocated in this book can...
Strategic Planning for Nonprofit Organizations. A Practical Guide for Dynamic Times
Michael Allison
The bestselling guide to nonprofit planning, with proven, practical advice Strategic Planning for Nonprofit Organizations describes a proven method for creating an effective, organized, actionable strategy, tailored to the unique needs of the...
Delivering Effective Social Customer Service. How to Redefine the Way You Manage Customer Experience and Your Corporate Reputation
Martin Hill-Wilson
Social Customer Service is new. Social Media is the biggest thing happening to the customer service industry since the mid 1960s when modern day call centres were born. It is taking customers and organisations into untested ways of relating:...
Risk Management in Trading. Techniques to Drive Profitability of Hedge Funds and Trading Desks
Davis Edwards
A comprehensive resource for understanding how to minimize risk and increase profits In this accessible resource, Wall Street trader and quantitative analyst Davis W. Edwards offers a definitive guide for nonprofessionals which describes the...
Mastering Strategic Risk. A Framework for Leading and Transforming Organizations
Joel McPhee E.
The modern business climate demands a new risk management strategy Mastering Strategic Risk: A Framework for Leading and Transforming Organizations is a comprehensive guide to redesigning organizational systems to better manage the risks and...
The Most Dangerous Trade. How Short Sellers Uncover Fraud, Keep Markets Honest, and Make and Lose Billions
Richard Teitelbaum
How short sellers profit from disasters that afflict individuals, markets, and nations The Most Dangerous Trade serves up tales from the dark side of the world marketplace to reveal how traders profit from the failure and, often, the financial...
The Master Trader. Birinyi's Secrets to Understanding the Market
Laszlo Birinyi
Alongside Laszlo Birinyi's stories from his more than forty years of trading experience, the book provides guidance on critical trading and investment issues, including: What the market will likely do if Spyders are up one percent in pre-trading...
Pivots, Patterns, and Intraday Swing Trades. Derivatives Analysis with the E-mini and Russell Futures Contracts
M. Scheier William
An original approach to trend discovery and trade entry Initial forays into day trading stock index futures reveal a starkly different decision environment. There is no time to dwell on technical conditions. Intraday volatility in the stock...
Building Algorithmic Trading Systems. A Trader's Journey From Data Mining to Monte Carlo Simulation to Live Trading
Kevin Davey
Develop your own trading system with practical guidance and expert advice In Building Algorithmic Trading Systems: A Trader's Journey From Data Mining to Monte Carlo Simulation to Live Training, award-winning trader Kevin Davey shares his...
Trillion Dollar Economists. How Economists and Their Ideas have Transformed Business
Robert Litan
A detailed look at how economists shaped the world, and how the legacy continues Trillion Dollar Economists explores the prize-winning ideas that have shaped business decisions, business models, and government policies, expanding the popular...
Code Red. How to Protect Your Savings From the Coming Crisis
John Mauldin
Wall Street Journal Bestseller Valuable insights on monetary policies, their impact on your financial future, and how to protect against them Written by the New York Times bestselling author team of John Mauldin and Jonathan Tepper, Code Red...
The Business Ethics Twin-Track. Combining Controls and Culture to Minimise Reputational Risk
Steve Giles
Institute a proactive reputational management framework that matches individual behaviour to organizational values The Business Ethics Twin-Track is a practical guide to reputational risk management. A deep exploration of the concept of...
Funds. Private Equity, Hedge and All Core Structures
Matthew Hudson
Investment funds are the driving force behind much global private economic development, and yet the world of investment funds can be complex and confusing. Funds: Private Equity, Hedge and All Core Structures is a practical introductory guide to...
FX Option Performance. An Analysis of the Value Delivered by FX Options since the Start of the Market
Jessica James
Get the little known – yet crucial – facts about FX options Daily turnover in FX options is an estimated U.S. $ 207 billion, but many fundamental facts about this huge and liquid market are generally unknown. FX Option Performance provides the...
Professional ASP.NET MVC 5
Jon Galloway
ASP.NET MVC insiders cover the latest updates to the technology in this popular Wrox reference MVC 5 is the newest update to the popular Microsoft technology that enables you to build dynamic, data-driven websites. Like previous versions, this...
Unleashing Creativity and Innovation. Nine Lessons from Nature for Enterprise Growth and Career Success
Madan Birla
Creativity and innovation are the keys to both organizational growth and successful careers. People understand this, but they do not know how to unleash their natural creative potential. Drawing upon his twenty-two years of first-hand experience...
Ready to Be a Thought Leader?. How to Increase Your Influence, Impact, and Success
Guy Kawasaki
The how-to guide to becoming a go-to expert Within their fields, thought leaders are sources of inspiration and innovation. They have the gift of harnessing their expertise and their networks to make their innovative thoughts real and...
The Accidental Marketer. Power Tools for People Who Find Themselves in Marketing Roles
Tom Spitale
A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and...
The Freaks Shall Inherit the Earth. Entrepreneurship for Weirdos, Misfits, and World Dominators
Chris Brogan
Do you ever wonder where you fit in? Do you sometimes get that feeling that you have something much bigger to offer the universe, but then it fills you with fear and anxiety, so you think maybe I’ll just pay it safe? But what is safe? The...
Small Business Taxes For Dummies
Eric Tyson
Are you a small business owner taxed by taxes? Not being up-to-speed on tax rules and strategies can lead to mistakes that cost business owners thousands of dollars in fines and penalties every year. Small Business Taxes For Dummies assists both...
M&A. A Practical Guide to Doing the Deal
Jeffrey Hooke C.
The comprehensive M&A guide, updated to reflect the latest changes in the M&A environment M&A, Second Edition provides a practical primer on mergers and acquisitions for a broad base of individuals numbering in the hundreds of thousands:...
Kase on Technical Analysis Workbook. Trading and Forecasting
Cynthia Kase A.
Learn all you need to know about trading and forecasting with technical analysis Kase on Technical Analysis is the ultimate guide to forecasting and trading technically, a comprehensive «all you need to know» review of the topics. Award-winning...
The Comprehensive Guide on How to Read a Financial Report. Wringing Vital Signs Out of the Numbers
Tage Tracy
A comprehensive guide to reading and understanding financial reports Financial reports provide vital information to investors, lenders, and managers. Yet, the financial statements in a financial report seem to be written in a foreign language...
Portfolio Investment Opportunities in India
David M. Darst
Investment strategies and knowledge for asset managers investing in India This e-book only investment report will detail India's asset classes, its investment strategies, risks and advantages, and politics and cultural history with an eye toward...
Mobile Computing Deployment and Management. Real World Skills for CompTIA Mobility+ Certification and Beyond
Robert Bartz J.
Mobile computing skills are becoming standard in the IT industry Mobile Computing Deployment and Management: Real World Skills for CompTIA Mobility+ Certification and Beyond is the ultimate reference for mobile computing. Certified Wireless...
Unleashing the Power of IT. Bringing People, Business, and Technology Together
Dan Roberts
Go from the «IT guy» to trusted business partner If you're in IT, quite a lot is expected of you and your team: be technologically advanced, business-minded, customer-focused, and financially astute, all at once. In the face of unforgiving...
Agricultural Finance. From Crops to Land, Water and Infrastructure
Helyette Geman
A comprehensive resource for understanding the complexities of agricultural finance Agricultural Finance: From Crops to Land, Water, and Infrastructure is a pioneering book that offers a comprehensive resource for understanding the worldwide...
One Word That Will Change Your Life, Expanded Edition
Dan Britton
The guide to creating simplicity in your world and developing a discipline for life, now in a full-color, expanded edition One Word explains how to simplify your life and business by focusing on just ONE WORD for the entire year. The simplicity...
Bringing Strategy Back. How Strategic Shock Absorbers Make Planning Relevant in a World of Constant Change
Jeffrey Sampler L.
Reconsider Strategy and Make Planning Relevant In Bringing Strategy Back, strategy expert Jeffrey Sampler cuts through the clutter to reveal exactly why the usual tools of strategy are so sorely out of sync with our needs: windows of opportunity...
Negotiating Success. Tips and Tools for Building Rapport and Dissolving Conflict While Still Getting What You Want
Jim Hornickel
How to execute win-win negotiations every time, in business and in life Negotiating Success provides expert guidance on how to improve strategies and outcomes in negotiating anything in professional and personal life. With a constant focus on...
Courage to Execute. What Elite U.S. Military Units Can Teach Business About Leadership and Team Performance
James Murphy D.
How to build a culture of high performance within your organization The U.S. military in general, and its many elite organizations in particular, possesses a culture of high performance. Courage to Execute outlines the six basic principles that...
Managing Risk and Performance. A Guide for Government Decision Makers
Thomas Stanton
Discover analytical tools and practices to help improve the quality of risk management in government organizations Federal agencies increasingly recognize the importance of active risk management to help ensure that they can carry out their...
The Art of Company Valuation and Financial Statement Analysis. A Value Investor's Guide with Real-life Case Studies
Nicolas Schmidlin
The Art of Company Valuation and Financial Statement Analysis: A value investor’s guide with real-life case studies covers all quantitative and qualitative approaches needed to evaluate the past and forecast the future performance of a company...
The Mystery of Market Movements. An Archetypal Approach to Investment Forecasting and Modelling
Niklas Hageback
A quantifiable framework for unlocking the unconscious forces that shape markets There has long been a notion that subliminal forces play a great part in causing the seemingly irrational financial bubbles, which conventional economic theory,...
Confessions of a Successful CIO. How the Best CIOs Tackle Their Toughest Business Challenges
Dan Roberts
Be the most effective CIO you can be—by learning from the best in the business Today's Chief Information Officers must be an entirely new breed of technology leader. With ever-changing demands from the business, and in an increasingly...
Corporate Finance. Theory and Practice
Pascal Quiry
Merging theory and practice into a comprehensive, highly-anticipated text Corporate Finance continues its legacy as one of the most popular financial textbooks, with well-established content from a diverse and highly respected author team....
Corporate and Project Finance Modeling. Theory and Practice
Edward Bodmer
A clear and comprehensive guide to financial modeling and valuation with extensive case studies and practice exercises Corporate and Project Finance Modeling takes a clear, coherent approach to a complex and technical topic. Written by a...
Right on the Money. Doug Casey on Economics, Investing, and the Ways of the Real World with Louis James
Doug Casey
Your favorite financial contrarian spreads the wealth in interviews on forty separate topics Investment guru Doug Casey made headlines with the financial approach he advocated in Totally Incorrect. Casey believes that the best returns come from...
Limited Liability Companies For Dummies
Jennifer Reuting
Become a savvy entrepreneur with your own LLC Limited Liability Companies For Dummies, 3rd Edition offers a clear, concise guide that explains the pros and cons of LLCs, and shares insider tips on everything from choosing your members and your...
The 10-Minute Millionaire. The One Secret Anyone Can Use to Turn $2,500 into $1 Million or More
D. Barton R.
America’s “Millionaires’ Club” now has 10.4 million members – the most ever, according to the latest statistics. And it’s a club you can join – much sooner than you might think, says D.R. Barton, Jr., a top trader, television analyst and former...
Yelp for Business. The Quick-Start Guide to Managing Your Reviews
Jennifer Grappone
While most businesses know the importance of online reviews on sites such as Yelp.com, they have no clue how to grab the reins and help shape the conversation around their service or product. This guide will help users begin crafting and...
Equity Crowdfunding for Investors. A Guide to Risks, Returns, Regulations, Funding Portals, Due Diligence, and Deal Terms
Matthew Nutting R.
Learn the ins and outs of equity crowdfunding with this informative guide Equity Crowdfunding for Investors is a comprehensive, objective, and authoritative guide to the social and financial rewards of crowdfunding. Before now, angel investing –...
The Liquidity Risk Management Guide. From Policy to Pitfalls
Gudni Adalsteinsson
Liquidity risk is in the spotlight of both regulators and management teams across the banking industry. The European banking regulator has introduced and implemented a stronger liquidity regulatory framework and local regulators have made...
The Visual Organization. Data Visualization, Big Data, and the Quest for Better Decisions
Phil Simon
The era of Big Data as arrived, and most organizations are woefully unprepared. Slowly, many are discovering that stalwarts like Excel spreadsheets, KPIs, standard reports, and even traditional business intelligence tools aren't sufficient....
Becoming A Top Manager. Tools and Lessons in Transitioning to General Management
Kevin Kaiser
Make the move up to senior management with lessons from world-renowned business school experts Based on themes from INSEAD's popular Transition to General Management programme, authors Kevin Kaiser, Michael Pich, and I.J. Schecter offer sound...
The Little Book of Market Wizards. Lessons from the Greatest Traders
Джек Д. Швагер
An accessible look at the art of investing and how to adopt the practices of top professionals What differentiates the highly successful market practitioners—the Market Wizards—from ordinary traders? What traits do they share? What lessons can...
Getting Started in Chart Patterns
Thomas Bulkowski N.
Your plain-English guide to understanding and using technical chart patterns Chart pattern analysis is not only one of the most important investing tools, but also one of the most popular. Filled with expert insights and practical advice from...
