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The New Power Base Selling. Master The Politics, Create Unexpected Value and Higher Margins, and Outsmart the Competition
Jim Holden
An updated and revised version of the business classic Power Base Selling Power Base Selling, originally published in 1990, left readers with an understanding of and language for gaining political advantage within accounts. Now famous among...
Generational Selling Tactics that Work. Quick and Dirty Secrets for Selling to Any Age Group
Cam Marston
Make the sale to four key generations All your customers like the same type of service, right? And all your products should be sold the same way to all prospects, right? And the reasons you like your product and service are the same reasons your...
If You're Not First, You're Last. Sales Strategies to Dominate Your Market and Beat Your Competition
Grant Cardone
During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make...
Amway Forever. The Amazing Story of a Global Business Phenomenon
Kathryn Jones A.
A fascinating look at five decades of Amway's innovation Amway started in 1959 as a way for people to earn extra money selling soap and cosmetics. Today, it has recaptured the public's attention largely because of an extensive print and...
Mr. Shmooze. The Art and Science of Selling Through Relationships
Richard Abraham
Reorient your selling approach Mr. Shmooze is the parable of a man who reveals the secret shared by all superstar salespeople. Selling, in its most exquisite form, is not about “taking,” nor is it about “persuading.” Selling, believe it or not,...
The Relationship Edge. The Key to Strategic Influence and Selling Success
Jerry Acuff
Get a practical, actionable, three-step process to build and leverage important relationships Most people know instinctively how to build positive, long-lasting relationships with spouses, friends, and even co-workers–but few of us know how to...
People Buy You. The Real Secret to what Matters Most in Business
Jeb Blount
The ultimate guide to relationships, influence and persuasion in 21st century business. What is most important to your success as a sales or business professional? Is it education, experience, product knowledge, job title, territory, or business...
Sales Mastery. The Sales Book Your Competition Doesn't Want You to Read
Chuck Bauer
Distinguish yourself as a «Sales Master» and win big in business today! Your personal and professional distinctions are THE precursor to closing the deal. Why? Because most salespeople are not distinctive-all they do is follow one another. Sales...
Mastering the World of Selling. The Ultimate Training Resource from the Biggest Names in Sales
Eric Taylor
Of the 17 million people in the U.S. who are involved directly or indirectly in sales, many repeatedly acknowledge facing four major challenges: No prior sales education or training Lack of formalized sales training, resources, and methodologies...
Kick Your Own Ass. The Will, Skill, and Drill of Selling More Than You Ever Thought Possible
Robert Johnson
The Ultimate Sales Boot Camp According to research by the American Society American Society for Training & Development, more than 80% of salespeople fail to reach their objectives. With such a high percentage of salespeople missing their mark,...
Selling to the Government. What It Takes to Compete and Win in the World's Largest Market
Mark Amtower
Learn the crucial ins and outs of the world’s largest market The U.S government market represents the largest single market—anywhere. Government contract tracking firm Onvia estimates that government business—federal, state, local, and...
Selling All-in-One For Dummies
Consumer Dummies
Tried-and-true information and tips for selling like a pro Are you looking to enter the world of sales, or are you already a salesperson who's looking for new tips and tactics to expand your business? Whether you're in charge of your own selling...
Customer Experience For Dummies
Bob Kelleher
Gain, engage, and retain customers with positive experiences A positive customer experience is absolutely essential to keeping your business relevant. Today's business owners need to know how to connect and engage with their customers through a...
Lead Generation For Dummies
Dayna Rothman
Learn how to get your message heard above the online noise The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book...
Selling For Dummies
Ben Kench
Get a handle on the most up–to–date selling strategies and techniques that will help you grow your business. Are you looking to enter the world of sales, or are you looking for new tips and tactics to expand your business? Selling For Dummies...
Selling For Dummies
Tom Hopkins
Your guide to the most up-to-date selling strategies and techniques No matter your skill level, this new edition of Selling For Dummies helps you lay the foundation for sales success with the latest information on how to research your prospects,...
Web Marketing That Works. Confessions from the Marketing Trenches
Adam Franklin
Practical tips on using the web to boost your business, no matter what business you're in Everyone in business knows they need to embrace the web, but not everyone knows how to do it or where to start. No matter what industry you're in, the web...
Supremely Successful Selling. Discovering the Magic Ingredient
Jerold Panas
The guide to listening, building trust, and selling what the buyer wants Everyone sells—in every aspect of your life and no matter what your profession. Supremely Successful Selling describes the art of selling that helps the buyer understand...
Whiteboard Selling. Empowering Sales Through Visuals
David Jenkins
Create compelling whiteboard presentations to engage your customers and win their business Whiteboard Selling offers a step-by-step approach to transforming your message and selling style by using powerful visual stories that inspire and engage...
Outlaw. Fight for Your Customers and Sell Without Fear
Trent Leyshan
How a new generation of outlaw salespeople are rewriting the rules Outlaw is a guide to what really works in the sales environment. Packed with fresh on-the-ground insights, powerful true stories, bold strategies, and unconventional approaches...
Rainmaking Conversations. Influence, Persuade, and Sell in Any Situation
Mike Schultz
Conversations make or break everything in sales. Every conversation you have is an opportunity to find new prospects, win new customers, and increase sales. Rainmaking Conversations provides a proven system for leading masterful conversations...
UnSelling. The New Customer Experience
Scott Stratten
UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even...
Stop Acting Like a Seller and Start Thinking Like a Buyer. Improve Sales Effectiveness by Helping Customers Buy
Jerry Acuff
Praise for stop acting like a seller and Start Thinking Like a Buyer «Stop Acting Like a Seller and Start Thinking Like a Buyer is a book that teaches you emphatically that 'words matter.' If you want to set yourself apart from others, whether...
Getting to VITO (The Very Important Top Officer). 10 Steps to VITO's Office
Anthony Parinello
The author of the bestseller Selling to VITO returns with a 10-step plan for getting to the Very Important Top Officer's top of mind, top of wallet, and top of their «to-do» list Anthony Parinello's Selling to VITO introduced salespeople...
Lead, Sell, or Get Out of the Way. The 7 Traits of Great Sellers
Ron Karr
Praise for LEAD, SELL, OR GET OUT OF THE WAY «As CEO and Chairman of the Board of three publicly traded companies, I felt that Karr's strategies in Lead, Sell, or Get Out of the Way absolutely provided the powerful results he predicted. In one...
Creating a Million-Dollar-a-Year Sales Income. Sales Success through Client Referrals
Paul McCord M.
In Creating a Million-Dollar-a-Year Sales Income, Paul McCord sets out a detailed, yet flexible course of action that has been proven to generate referrals in virtually any sales system or environment and in any industry. This easy-to-read...
Marketing for Rainmakers. 52 Rules of Engagement to Attract and Retain Customers for Life
Phil Fragasso
You are a successful entrepreneur with a brain for business, but you’re indecisive about marketing and need a guide that will help your company distinguish itself, inspire customer loyalty and increase profits. Marketing for Rainmakers: 52 Rules...
How to Be a Sales Superstar. Break All the Rules and Succeed While Doing It
Mark Tewart
Making the sale is tougher than. That's why sales professionals and business owners who want to be the best need more than just smooth talk to make it in the sales business. Selling is a job that requires an updated toolkit for real, lasting...
How To Sell When Nobody's Buying. (And How to Sell Even More When They Are)
Dave Lakhani
The most effective sales strategies for tough economic times Today's selling environment is tough, and only getting tougher. The old tactics are no longer working, and the current economy is only making selling more difficult. You need sales...
How to Deal with Difficult Customers. 10 Simple Strategies for Selling to the Stubborn, Obnoxious, and Belligerent
Dave Anderson
Praise for How to Deal with Difficult Customers «The application of the ten key strategies in this book will help every sales professional learn how to deal with the truly difficult and how to avoid creating unnecessary difficulties. It's...
The Secrets of Power Selling. 101 Tips to Help You Improve Your Sales Results
Kelley Robertson
Praise for The Secrets of Power Selling «Finally a book that really does Keep It Simple. The Secrets of Power Selling is for anyone just starting their sales career as well as for seasoned sales professionals who are always looking to improve...
How to Sell to an Idiot. 12 Steps to Selling Anything to Anyone
John Hoover
HOW TO SELL TO AN IDIOT Selling to customers looking to get the most bang for their buck is a difficult feat. The only customers tougher than hagglers are the ones so uninformed about what they are buying, they don't even realize when they are...
The Best Damn Sales Book Ever. 16 Rock-Solid Rules for Achieving Sales Success!
Warren Greshes
"Over the years, I have seen them all, and Warren Greshes is one of the very best. In his wonderful new book, Warren distills a lifetime of sales training into sixteen actionable tools, which, if you use them, will guarantee that you too reach...
Breakthrough Business Development. A 90-Day Plan to Build Your Client Base and Take Your Business to the Next Level
David Miller
Increase Profits, Be more Organized, attract a Higher Quality & Quantity of Referrals, Run Your Business so That It Doesn't Run You, Take Your Business to the Next Level… With Breakthrough Business Development! Breakthrough Business Development...
The Guru Guide to Marketing. A Concise Guide to the Best Ideas from Today's Top Marketers
Joseph Boyett H.
Discusses the newest marketing concepts. The Guru name is synonymous with expert, candid advice. The Guru format provides an easy reference to a wide range of ideas and practices.
The Selling Fox. A Field Guide for Dynamic Sales Performance
Jim Holden
A follow-up to the author's highly successful Power Base Selling. Ideal for any kind of salesperson.
Customer Experience Management. A Revolutionary Approach to Connecting with Your Customers
Bernd Schmitt H.
In Customer Experience Management, renowned consultant and marketing thinker Bernd Schmitt follows up on his groundbreaking book Experiential Marketing by introducing a new and visionary approach to marketing called customer experience...
Coaching Salespeople into Sales Champions. A Tactical Playbook for Managers and Executives
Keith Rosen
Sales training doesn’t develop sales champions. Managers do. The secret to developing a team of high performers isn’t more training but better coaching. When managers effectively coach their people around best practices, core competencies and...
Avon. Building The World's Premier Company For Women
Laura Klepacki
A Winning Formula for Selling to Women Around the World Avon has come a long way since handing out its first perfume sample back in 1886. The company, long famous for ringing customer doorbells, is now the world's largest direct sales...
Public Relations in Asia Pacific. Communicating Effectively Across Cultures
Anne Peirson-Smith
Public Relations in Asia Pacific reflects the growing professionalism in the practice of public relations in the world’s fastest expanding economy. It is a carefully drawn road map, both strategically and tactically, for all manner of entities,...
Just Ask a Woman. Cracking the Code of What Women Want and How They Buy
Mary Quinlan Lou
An enlightening blueprint of the secrets of reaching female consumers from the expert Just Ask a Woman is a powerful book about how to tap into female consumers' needs. Mary Quinlan, the founder of the premiere consultancy dedicated to marketing...
Sales Therapy. Effective Selling for the Small Business Owner
Grant Leboff
If you work in a small business, you have to know how to sell. Full stop. But selling as most people know it doesn’t work anymore. It’s relationships that count. Real selling is about understanding customers’ goals and helping them to buy, not...
The Silent Salesmen. Guaranteed Strategies for Increasing Sales and Profits Using Promotional Products
Mitch Carson
How to create a successful promotional product campaign for any business According to award-winning direct marketer Mitch Carson, business owners and marketers should understand the value of using promotional items for business growth, and how...
The New Science of Selling and Persuasion. How Smart Companies and Great Salespeople Sell
William Brooks T.
One of the world's most sought-after sales training and consulting experts reveals the strategies smart companies use to sell anything to anyone This book takes a new and relevant approach to sales from the perspective of both organizational and...
Heavy Hitter Selling. How Successful Salespeople Use Language and Intuition to Persuade Customers to Buy
Steve Martin W.
What separates ordinary salespeople from Heavy Hitters? The best salespeople are those «Heavy Hitters» who are able to use human nature, language, and intuition to build trusting relationships with customers and persuade them to buy. Based on...
Golden Circle Secrets. How to Achieve Consistent Sales Success Through Customer Values & Expectations
Dale Midgley
A father and son sales team reveal the secrets of sales success In Golden Circle Secrets, father-and-son team Dale and Ben Midgley show management and the sales team how to achieve consistent success in sales. Based on a unique new strategy that...
Whale Hunting. How to Land Big Sales and Transform Your Company
Tom Searcy
Using the ancient Inuit whale hunt as a metaphor for big sales, Whale Hunting gives you a clear nine-phase model for successfully finding, landing, and harvesting whale-sized sales accounts—the kind of sales that transform your business. Here,...
Honesty Sells. How To Make More Money and Increase Business Profits
Steven Gaffney
Looking for an edge in today's tough selling market? Honesty Sells challenges you to abandon clich?d sales techniques that rely on manipulation and deceit. Instead, by being honest and open with clients, you will be rewarded with long-term,...
Selling Sucks. How to Stop Selling and Start Getting Prospects to Buy!
Frank J. Rumbauskas, Jr.
Praise for Selling Sucks «Whew! A terrific new book that blows the lid off the old-school methods of selling-which don't work anymore-and shows you how to make sales almost like magic! I love this book!» —Joe Vitale, author of The Attractor...
Sales 2.0. Improve Business Results Using Innovative Sales Practices and Technology
Anneke Seley
Two Silicon Valley insiders reveal the emerging Sales 2.0 trend and how companies can profit from it Sales 2.0 explores the emerging Sales 2.0 phenomenon, how it is characterized, why it is imperative for a company’s long-term success, and how...
