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The Seven Lost Secrets of Success. Million Dollar Ideas of Bruce Barton, America's Forgotten Genius
Joe Vitale
Praise for The Seven Lost Secretsof Success «Buy this book, apply these secrets, and your prosperity will be assured.» -Dan McComas, President, Dan McComas Associates, Marketing & Management Consultants «This breakthrough book, based on the...
Heavy Hitter Sales Wisdom. Proven Sales Warfare Strategies, Secrets of Persuasion, and Common-Sense Tips for Success
Steve Martin W.
Praise for Heavy Hitter Sales Wisdom «Steve Martin takes a much-needed look at how successful executives read verbal and nonverbal messages, which allows them to quickly understand the subtext of their customers' minds. The best part is that the...
Silver Bullet Selling. Six Critical Steps to Opening More Relationships and Closing More Sales
G.A. Bartick
Based on ten years of extensive research and interviews with thousands of top sales performers in a variety of industries, Silver Bullet Selling reveals the secrets all great sales professionals have in common. It's not what you say that...
Powerful Exhibit Marketing. The Complete Guide to Successful Trade Shows, Conferences, and Consumer Shows
Barry Siskind
A complete guide to successful trade shows and exhibitions Trade shows, consumer shows, product launches, sporting events, and other opportunities to interact face-to-face with customers have become an important part of the marketing mix. Recent...
How to Sell Without Being a JERK!. The Foolproof Approach to the World's Second Oldest Profession
John Klymshyn
In this practical, enlightening guide, master salesman John Klymshyn reveals how you can be assertive and effective without rubbing people the wrong way or fulfilling the stereotype of the jerk salesperson. He detonates traditional sales methods...
The Certifiable Salesperson. The Ultimate Guide to Help Any Salesperson Go Crazy with Unprecedented Sales!
Tom Hopkins
"If you are a salesperson, you will find yourself in this book. Treat it like your road map to success and you will be a professional salesperson." – Willis Turner, CSE President, Sales and Marketing Executives International, Inc. «This...
The Mary Kay Way. Timeless Principles from America's Greatest Woman Entrepreneur
Mary Ash Kay
The Mary Kay Way: Timeless Principles from America's Greatest Woman Entrepreneur is back in print and updated to reflect developments in today’s business environment for the modern entrepreneur. You will find inspiration and real, proven success...
How to Sell at Margins Higher Than Your Competitors. Winning Every Sale at Full Price, Rate, or Fee
William Brooks T.
Praise for How to Sell at Margins Higher Than Your Competitor «This is the complete book for both new and experienced salespeople and business owners to learn and re-learn the essentials for success. How to Sell at Margins Higher Than Your...
Beyond Booked Solid. Your Business, Your Life, Your Way--It's All Inside
Michael Port
In Beyond Booked Solid, Michael Port returns with new tactics for growing your business even bigger. Port's Book Yourself Solid was a huge hit among professional service providers and small business owners who learned to master the art of...
Negotiation Mastering Business in Asia
Peter Nixon
The book consolidates the practical tips and concepts that shaped the authors work with organizations and individuals around the world. It is written to allow people to benefit from what hitherto was only available to some of the wealthiest...
Telephone Sales For Dummies
Dirk Zeller
Nearly 100 million Americans (one out of three) purchase goods and services over the phone each year. Telephone Sales For Dummies shows both new and seasoned sales reps, from realtors, insurance agents to telemarketers, how to create pre-call...
Selling For Dummies
Tom Hopkins
Being a successful salesperson isn’t only useful in a traditional sales role. Whether you want to sell a new product to a business, an idea to an investor, or yourself in an interview, this book provides you with all the tips and techniques you...
Never Cold Call Again. Achieve Sales Greatness Without Cold Calling
Frank J. Rumbauskas, Jr.
"Cold calling is the lowest percentage of sales call success. If you invest the same amount of time in reading this book as you do in cold calling, your success percentage and your income will skyrocket."– Jeffrey Gitomer, Author, Little Red...
Visual Selling. Capture the Eye and the Customer Will Follow
Paul Leroux
Visual Selling provides salespeople with tools to sell in an increasingly image-oriented culture. More so than ever before, the way a salesperson looks and acts, the images on a screen or in handouts, and even room environments can impact...
Herd. How to Change Mass Behaviour by Harnessing Our True Nature
Mark Earls
"…fascinating. Like Malcolm Gladwell on speed." —THE GUARDIAN «HERD is a rare thing: a book that transforms the reader's perception of how the world works». —Matthew D'Ancona, THE SPECTATOR «This book is a must. Once you have read it you will...
Stop, Ask, and Listen. Proven Sales Techniques to Turn Browsers Into Buyers
Kelley Robertson
"This book gives every sales professional, in any market, a step-by-step process to make more sales, faster and easier than ever before. Worth its weight in gold!" —Brian Tracy, President, Brian Tracy International, and Author of Advanced...
Ten Deadly Marketing Sins. Signs and Solutions
Philip Kotler
Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even...
Differentiate or Die. Survival in Our Era of Killer Competition
Джек Траут
A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru...
The Way of the Dog. The Art of Making Success Inevitable
Geoff Burch
The Way of the Dog is a self-help classic. It tells the story of failed salesman, Derek Stubbins, who wanders into a brothers Grimm nightmare and gets turned into a dog. He has to learn the way of the dog to get by. He has to develop the simple,...
SalesBURST!!. World's Fastest (entrepreneurial) Sales Training
Patrick Evans
Praise for SalesBURST!! «SalesBURST!! is an entertaining, clever, and out-of-the-box approach to selling. I recommend reading this book to anyone involved in selling today.» —Peter Handal, CEO, Dale Carnegie & Associates, Inc. «Every salesperson...
Intelligente Werbung, Exzellentes Marketing. Ein Praktischer Leitfaden zu Kundenpsychologie und Neuromarketing, Prozessen und Partnermanagement
Christiian Zich
Dieses Buch richtet sich an Marketingverantwortliche und Agenturen. Es bietet eine pragmatische Vorgehensweise fur die Erstellung von «Advertisements that sell»: – ein Reifegradmodell (Basic, Managed, Advanced, Excellent), anhand dessen jeder...
Selling Big to China. Negotiating Principles for the World's Largest Market
Morry Morgan
This book is a complete sales and negotiating guide for mainland China and includes practical and measurable techniques that have been tested and proven to work with Fortune 500 companies operating in the 'Middle Kingdom'. It is divided into...
The Marketer's Handbook. Reassessing Marketing Techniques for Modern Business
Laurie Young
This book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextualize and rate them. Its prime emphasis is on understanding their status so that they can be used...
The Brand Gym. A Practical Workout to Gain and Retain Brand Leadership
Taylor David
This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the highly successful original...
Retail Marketing and Branding. A Definitive Guide to Maximizing ROI
Perrey Jesko
Today's shoppers go online to research locations, compare prices or read reviews before they go to a store, and as soon as they are back home, they post details about their shopping experience on Facebook or other social media platforms. Online...
Marketing Plans. How to Prepare Them, How to Use Them
Wilson Hugh
Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the latest developments in marketing. To...
The Marketing Century. How Marketing Drives Business and Shapes Society
CIM The
Written to celebrate the Institute's centenary, The Marketing Century explains: how the key elements of marketing have developed; how the various aspects of marketing contribute to performance; what it is that great marketers do; and how the...
The Sponsorship Handbook. Essential Tools, Tips and Techniques for Sponsors and Sponsorship Seekers
Fenton William
The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship. Using the tools, techniques, advice and best practice advocated in this book both...
Selling Big to China. Negotiating Principles for the World's Largest Market
Morry Morgan
This book is a complete sales and negotiating guide for mainland China and includes practical and measurable techniques that have been tested and proven to work with Fortune 500 companies operating in the 'Middle Kingdom'. It is divided into...
The 60 Second Sale. The Ultimate System for Building Lifelong Client Relationships in the Blink of an Eye
David Lorenzo V.
Every sale is made or lost in 60 seconds—make them count Cold calling and pushing your way into an office or a living room creates an atmosphere of adversity and distrust you must overcome before you close the deal. With those tired tactics,...
Workbook Vertriebsstrategie. Der Werkzeugkasten zum Aufbauen, Analysieren und Optimieren Ihres Vertriebs
Michael Pellny
Stimmt Ihre Vertriebsstrategie? Passen Markt und Kunden? Haben Sie die richtige Organisation und die geeigneten Prozesse? Funktioniert Ihre F?hrung so, wie es sein sollte? Und orientieren sich alle Mitarbeiter an den Vertriebs- und...
LinkedIn Sales Navigator For Dummies
Perry Beek van
Make selling a social affair! The ABCs of sales have changed. It's no longer: A-Always, B-Be, C-Closing. The new way of selling is: A-Always, B-Be, C-Contributing to your buyer's journey. Social selling is an effective way to engage with your...
Go Global: 7 шагов к завоеванию международного рынка
Ованес Михайлов
Книг о международном маркетинге немного, о международном маркетинге в области высоких технологий – программного обеспечения, облачных сервисов и телекоммуникаций – совсем мало, а написанных на основе личного опыта и вовсе по пальцам пересчитать....
Продает каждый!.. сотрудник и не только…
Игорь Манн
Известный американский предприниматель и автор многих классных книг Харви Маккей как-то сказал: «Я думаю, что должности ничего не значат. В моей компании продает каждый. Для нас это единственный способ остаться в бизнесе».
Очень известный...
Ликвидация
Игорь Манн
Непроданные остатки – это боль. Особенно в сфере девелопмента. Упущенная прибыль, недополученные деньги, усталость и разочарование. Эта книга поможет решить проблемы с текущими остатками и наладить системный подход для борьбы с ними в будущем....
Агентства
Игорь Манн
Агентства недвижимости могут помочь девелоперам продать больше и дороже, девелоперы – обеспечить агентствам фронт работ и отличные заработки. Однако редко какому девелоперу удается хорошо сработаться с агентствами недвижимости, и редко какому...
Apples, Insights and Mad Inventors
Группа авторов
Apples, Insights and Mad Inventors is a collection of timeless, thought-provoking observations on a range of marketing issues from one of the industry’s best-known names – Jeremy Bullmore. Most of the pieces originally appeared in the annual...
The Hidden Art of Interviewing People
Roger Terry
There is growing interest in the use of Neuro Linguistic Programming (NLP) as a Qualitative Market Research technique. NLP was previously used in psychology to understand how people think and react, and as a tool in self-development,...
A Master Class in Brand Planning
Judie Lannon
In 1988, on Stephen King’s retirement JWT published ‘The King Papers’ a small collection of Stephen King’s published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is...
Managing the New Customer Relationship
Ian Gordon
Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP “Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship...
Market Research Best Practice
Peter Mouncey
Market Research Best Practice is a compilation of the best discussion papers, case studies and methodologies from the ESOMAR publishing and event programme over the last decade and more. Market research is adapting to an increasingly...
From Products to Services
Группа авторов
During the last thirty years, a wide range of product companies throughout the Western economies have considered moving into or setting up service businesses. Some have rejected the idea after careful consideration, some have wandered into...
The Business of Brands
Jon Miller
This is not a 'how to' book about branding. Instead it outlines approaches that will increase the accountability of marketing spending and provide tools to support investment decisions. Drawing on the world's largest database of brand research,...
Exactly How to Sell
Группа авторов
The sales guide for non-sales professionals Exactly How to Sell walks you through a tried and true process that draws on time tested methods that are designed to attract and keep more customers. No matter what you are selling (yourself, your...
Ganzheitliche Marketingkommunikation im Internet
Группа авторов
Dieses Buch beschreibt die M?glichkeiten des Internets als Kommunikations- und Marketingmedium ganzheitlich anhand von Beispielen und Fallstudien, erg?nzt durch Checklisten. Es richtet sich an Vertriebs- und Werbeleiter, Webmaster, Webdesigner,...
Brands Laid Bare
Группа авторов
The way we relate to brands has changed. Once, brand management was about doing things to people, and choices were made by brand managers not consumers. Now the focus has shifted towards the customer, empowering them to make choices and treating...
Beyond Traditional Marketing
Adrian Ryans
This book aims to be what every marketing manager needs to know about marketing in today?s competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the ?classic? literature where innovations in...
The Employer Brand
Richard Mosley
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the...
Return on Ideas
Группа авторов
Return on Ideas is a practical guide to getting more from the resources you put into your innovation process. David Nichols clearly shows why current innovation funnel models stifle rather than encourage new ideas, and offers a new methodology,...
