классический маркетинг
The 15 Essential Marketing Masterclasses for Your Small Business
Dee Blick
Practical and proven masterclasses for simple and effective small business marketing This straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve...
Social Media Engagement For Dummies
Aliza Sherman
Put «engage» front and center in your social media marketing engagement strategies! When you focus on the engagement side of a social media marketing strategy, you'll build and grow relationships with followers and customers, craft content just...
Visual Social Marketing For Dummies
Krista Neher
How to implement a best-in-class visual marketing plan It's no secret that visual content online really draws in viewers. People love Pinterest, Facebook, and the like for visual sharing and engaging. Smart marketers know their companies need to...
Kellogg on Marketing
Philip Kotler
The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses...
Marketing For Dummies
Craig Smith
Smart marketing techniques to get your business noticed. Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry...
Marketing For Dummies
Craig Smith
Marketing is one of the most important aspects in business today, but it’s also highly competitive and complicated, with intricate strategies and methods of delivery to understand and retain. This straight-forward guide leads you through every...
Customer Genius
Peter Fisk
Hello, I am your customer. Do you see the world like I do? It's simple really. Start with me and everything else follows. Together we can do extraordinary things. Are you ready? 10 building blocks, 30 practical tools, 50 inspirational stories....
Win / Loss Reviews. A New Knowledge Model for Competitive Intelligence
Rick Marcet
An effective framework for strengthening competitiveness by learning from past deals and applying insights derived from them. Every sales opportunity, whether won or lost, has useful nuggets of information that can be harvested and used to...
Convergence Marketing. Combining Brand and Direct Marketing for Unprecedented Profits
Richard Rosen
Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its...
Creating Value Through People. Discussions with Talent Leaders
LLC
Practical guidance on how to empower people to do their best. Filled with stories by and fascinating interviews with human capital innovators, Making a Difference Through People provides practical guidance on how to empower people to deliver...
Brains on Fire. Igniting Powerful, Sustainable, Word of Mouth Movements
Robbin Phillips
Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is...
Game-Based Marketing. Inspire Customer Loyalty Through Rewards, Challenges, and Contests
Gabe Zichermann
Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and...
Convert Every Click. Make More Money Online with Holistic Conversion Rate Optimization
Benji Rabhan
A holistic approach to conversion rate optimization that encompasses an entire business—online and offline—to drive more sales and referrals, and increase bottom-line profits In order for your business to survive, you must convert anonymous...
Brand Relevance. Making Competitors Irrelevant
David Aaker A.
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and...
Resonate. Present Visual Stories that Transform Audiences
Nancy Duarte
Reveals the underlying story form of all great presentations that will not only create impact, but will move people to action Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like...
Your Gut is Still Not Smarter Than Your Head. How Disciplined, Fact-Based Marketing Can Drive Extraordinary Growth and Profits
Kevin Clancy
Praise for Your Gut Is Still Not Smarter Than Your Head «Too many companies treat marketing as a communication exercise to help sales move a few more cases of product out of the door. Your Gut Is Still Not Smarter Than Your Head demonstrates...
Gimme! The Human Nature of Successful Marketing
John Hallward
In Gimme!, advertising research expert John Hallward shows you how the most effective advertising campaigns tap into our most basic, primal emotions to convince consumers to buy. For marketers and advertisers, this book looks at the human nature...
Marketing Insights from A to Z. 80 Concepts Every Manager Needs to Know
Philip Kotler
The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing,...
Subliminal Persuasion. Influence & Marketing Secrets They Don't Want You To Know
Dave Lakhani
If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail...
The Professional's Guide to Financial Services Marketing. Bite-Sized Insights For Creating Effective Approaches
Jay Nagdeman
The Professional's Guide to Financial Services Marketing is directed to any financial services professional–from individual representatives to executives of large financial services companies–who is looking for better ways to create the relevant...
Digital Marketing. Global Strategies from the World's Leading Experts
Vijay Mahajan
The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes...
Balanced Brand. How to Balance the Stakeholder Forces That Can Make Or Break Your Business
John Foley
Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understanding of the values that drive brand and reputation and actually sustain long-term profitability...
All You Need is a Good Idea!. How to Create Marketing Messages that Actually Get Results
Jay Heyman H.
In All You Need Is a Good Idea, Jay Heyman shows you how to create powerful marketing and advertising ideas that will dramatically increase sales for your business. Perfect for entrepreneurs and small business owners?or operators of any size...
Customer Winback. How to Recapture Lost Customers--And Keep Them Loyal
Jill Griffin
Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and...
The Irresistible Offer. How to Sell Your Product or Service in 3 Seconds or Less
Mark Joyner
Your customers are going to give you three seconds to make the sale. Do you know what to say in those three seconds? The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less...
IdeaWise. How to Transform Your Ideas into Tomorrow's Innovations
Fraser Seitel
An easy-to-understand and easy-to-implement method for creating new ideas and new products This book blows the lid off the so-called «idea gurus» by demystifying the creation of great new innovations. It offers readers a way to look at their...
Email Marketing By the Numbers. How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level
Chris Baggott
Praise for EMAIL MARKETING by the NUM8ERS «At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Email Marketing Best Practices,' clearly explains...
Steal These Ideas!. Marketing Secrets That Will Make You a Star
Steve Cone
Working for nearly thirty years with and for leading companies including Citigroup, American Express, Epsilon, Apple, and Fidelity—with notable political and not-for-profit campaigns along the way—Steve Cone has the kind of hard-earned,...
Predicting Market Success. New Ways to Measure Customer Loyalty and Engage Consumers With Your Brand
Robert Passikoff
Praise for Predicting Market Success «Predicting Market Success has come at the right time for major companies. The value of understanding the dimensions of your brand's unique appeal and strength of preference is indispensable for brand...
Pow! Right Between the Eyes. Profiting from the Power of Surprise
Andy Nulman
Pow! Radical new methods for reaching jaded, cynical consumers Put simply, when it comes to your business, your new idea, even yourself, this book can be the difference between a «Who cares?» and a «Holy cow!» Business, both big and small, is in...
Inspired Marketing!. The Astonishing Fun New Way to Create More Profits for Your Business by Following Your Heart
Joe Vitale
Inspired Marketing! presents the inside secrets of today?s most successful marketers. If you sell anything, this handy, practical, rainmaking guide reveals a new way to sell without resorting to hype, scare tactics, or manipulation using an...
Faith-Based Marketing. The Guide to Reaching 140 Million Christian Customers
Bob Hutchins
Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little...
Energize Growth Now. The Marketing Guide to a Wealthy Company
Lisa Nirell
A strategy and marketing guide for growth companies Growth at any price can be exhausting for B-2-B companies and professional service providers who want to win more clients. Many entrepreneurs watch their bank accounts grow, but sacrifice too...
The Shift. The Transformation of Today's Marketers into Tomorrow's Growth Leaders
Philip Kotler
Praise for The Shift «More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides inspiring examples of how leading marketers are getting it done.» –Cammie Dunaway, executive vice...
Winning the Professional Services Sale. Unconventional Strategies to Reach More Clients, Land Profitable Work, and Maintain Your Sanity
Michael McLaughlin W.
An innovative approach to winning more profitable sales in the growing professional services industry In recent years, professional services providers have had to rethink their sales methods and adapt to profound changes in the way clients buy...
How to Market, Advertise and Promote Your Business or Service in Your Own Backyard
Tom Egelhoff C.
Create a successful and affordable marketing campaign for your local small business using the tips and detailed 10-point, step-by-step method in How to Market, Advertise and Promote Your Business or Service in Your Own Backyard. Discover tried...
Marketing Kit for Dummies
Alexander Hiam
The forms, letters, and other tools included in Marketing Kit For Dummies, 3rd Edition enable readers to start a successful marketing program from the beginning. The expert tips and information presented in the book take some of the mystery out...
101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms
Troy Waugh
"Troy Waugh—'the rainmakers' rainmaker'—has provided a well-designed blueprint for selling professional services that skillfully draws upon his more than thirty years in the field. This practical, highly focused guide to the selling process can...
The Marketing Accountability Imperative. Driving Superior Returns on Marketing Investments
Michael Dunn
Making accountable marketing decisions to improve the efficiency of spending In this practical guide, Prophet CEO Michael Dunn teams up with marketing effectiveness expert Chris Halsall to help marketing managers and CMOs make better marketing...
The Great Formula. for Creating Maximum Profit with Minimal Effort
Mark Joyner
Praise for THE GREAT FORMULA «This book reminds me of Isaac Newton's discovery of gravity-a stunningly simple idea that changed the course of history. I've seen The Great Formula create millionaires with surprising speed. It's an exact recipe to...
Marketing Calculator. Measuring and Managing Return on Marketing Investment
Guy Powell R.
This book uncovers the components of driving increased marketing effectiveness and can be applied to just about every industry and marketing challenge. It demystifies how marketers can significantly improve their measurement and management...
Marketing Automation. Practical Steps to More Effective Direct Marketing
Jeff LeSueur
In today's market, it takes more than good products and services to succeed. Successful marketing requires more precise segmentation and more sophisticated communications with customers–the lifeblood of every business–than ever before. Expertly...
Robin Hood Marketing. Stealing Corporate Savvy to Sell Just Causes
Katya Andresen
Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively...
The Findability Formula. The Easy, Non-Technical Approach to Search Engine Marketing
Heather Lutze F.
To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competition for those top spots is fierce. So how do...
At the Crossroads. The Remarkable CPA Firm that Nearly Crashed, then Soared
Gale Crosley
If you'd like to know how to change your underachieving firm, At The Crossroads: The Remarkable CPA Firm That Nearly Crashed, Then Soared may hold the key to a bright new future. This innovative book is told in story form, drawing the reader...
Powerlines. Words That Sell Brands, Grip Fans, and Sometimes Change History
Steve Cone
Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face each day. A product, service, company, candidate, or an organization with a powerline...
Маркетинговый анализ: технология и методы проведения 2-е изд., пер. и доп. Учебник и практикум для бакалавриата и магистратуры
Андрей Игоревич Пилипенко
В учебнике рассматриваются вопросы маркетингового анализа – создание маркетинговой аналитической системы, разработка информационной базы бизнеса, методы анализа качественных и количественных показателей. Даются практические рекомендации по...
Online Marketing. A User's Manual
Murray Newlands
This is Your Complete Manual of Digital Marketing Magic. How do you stay out in from when everything’s moving so fast? The internet and social media have changed how we do our jobs beyond recognition. Sometimes it’s exciting; other times it’s...
Market Segmentation. How to Do It and How to Profit from It
Malcolm McDonald
Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizations...
Three Threats to Brand Relevance. Strategies That Work
David Aaker A.
Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energized or being damaged instead of strengthened.—David Aaker From branding guru David Aaker comes...
