классический маркетинг
Monetizing Innovation. How Smart Companies Design the Product Around the Price
Madhavan Ramanujam
Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation—measured in dollars and cents—is a very hard target to hit....
Marketing 4.0. Moving from Traditional to Digital
Philip Kotler
Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you...
Artificial Intelligence for Marketing. Practical Applications
Jim Sterne
A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach...
UnBranding. 100 Branding Lessons for the Age of Disruption
Scott Stratten
UnBranding breaks through the noise of disruption. We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships – from how we hire and manage, to how we...
How to Become Filthy, Stinking Rich Through Network Marketing. Without Alienating Friends and Family
Derek Hall
A contemporary approach to network marketing—from the author of the million-copy bestseller, Your First Year in Network Marketing This is a book about reality—an unpleasant reality that no one seems to want to address. A large number of the...
Build a Brand in 30 Days. With Simon Middleton, The Brand Strategy Guru
Simon Middleton
You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book – and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just...
Share This Too. More Social Media Solutions for PR Professionals
Brian Solis
The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in the media and was conceived and written by 24 public relations practitioners using many of the social...
Buy Now. Creative Marketing that Gets Customers to Respond to You and Your Product
Tom Kelly
Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today's highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking advantage of...
The New Relationship Marketing. How to Build a Large, Loyal, Profitable Network Using the Social Web
Mari Smith
A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and trust. That's the essence of «relationship marketing.» Today, the popularity of online...
Crafting the Customer Experience For People Not Like You. How to Delight and Engage the Customers Your Competitors Don't Understand
Kelly McDonald
Deliver a better business experience, for every kind of customer A «one-size fits all» approach to customer service is no longer viable. Businesses competing on service need to understand and cater to customers' racial, ethnic, religious,...
Good Works!. Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line
Nancy Lee
Businesses can do well by doing good – Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable...
Marketing Lessons from the Grateful Dead. What Every Business Can Learn from the Most Iconic Band in History
Brian Halligan
The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to...
Marketing in the Age of Google, Revised and Updated. Your Online Strategy IS Your Business Strategy
Vanessa Fox
Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides...
The Book of Business Awesome / The Book of Business UnAwesome
Scott Stratten
UnAwesome is UnAcceptable. The Book of Business Awesome is designed as two short books put together—one read from the front and the other read from the back when flipped over. Covering key business concepts related to marketing, branding, human...
Free Marketing. 101 Low and No-Cost Ways to Grow Your Business, Online and Off
Jim Cockrum
Simple, powerful marketing strategies every business can afford to implement There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the...
Changing the Channel. 12 Easy Ways to Make Millions for Your Business
Michael Masterson
An all-encompassing guide to making the most from multi-channel marketing Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today's most important marketing channels-explaining how...
Visual Marketing. 99 Proven Ways for Small Businesses to Market with Images and Design
David Langton
Effective creative strategies and campaigns for business owners or marketers Whether it's on the Web, in a book, or live in-person, the most effective solutions are those that unexpectedly grab our attention. David Langton and Anita Campbell...
Roar! Get Heard in the Sales and Marketing Jungle. A Business Fable
Kevin Daum
Don't just get your message out. ROAR it out! In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a challenging economy. Ryan is mentored by his old Livingston, New Jersey high school friend,...
The Power of Unpopular. A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters)
Erika Napoletano
Every successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be popular in order to be successful, when in fact, the opposite is true. The brands playing in the space you...
Maximize Your Social. A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success
Neal Schaffer
Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the...
The Cult of the Customer. Create an Amazing Customer Experience That Turns Satisfied Customers Into Customer Evangelists
Shep Hyken
In today’s competitive business climate, you can’t just satisfy your customers. You have to be better than that, giving them experiences that they won’t forget. Author Shep Hyken has spent twenty-five years studying great companies and the...
Marketing 3.0. From Products to Customers to the Human Spirit
Philip Kotler
Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products...
Positioning for Professionals. How Professional Knowledge Firms Can Differentiate Their Way to Success
Tim Williams
It’s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully...
Socialnomics. How Social Media Transforms the Way We Live and Do Business
Erik Qualman
The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily...
The Connectors. How the World's Most Successful Businesspeople Build Relationships and Win Clients for Life
Maribeth Kuzmeski
Learn the relationship-building secrets that lead to lifelong clients, repeat customers, and endless referrals In today's commoditized marketplace, no matter what product or service you sell, there's probably someone somewhere able to offer it...
Optimize. How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing
Lee Odden
Attract, engage, and inspire your customers with an «Optimize and Socialize» content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost...
Beyond Viral. How to Attract Customers, Promote Your Brand, and Make Money with Online Video
Kevin Nalty
Promote your product using the most visceral form of social media-online video Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand...
Kick Ass Business and Marketing Secrets. How to Blitz Your Competition
Bob Pritchard
A complete course on the rules of marketing for today’s climate In this fast-paced, cluttered, and global marketplace, new influences are constantly affecting your business. Today's sophisticated consumers are searching for products that meet an...
Brand Against the Machine. How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition
John Morgan Michael
Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an...
Mobilized Marketing. How to Drive Sales, Engagement, and Loyalty Through Mobile Devices
Jeff Hasen
Integrate your mobile marketing program and take your brand to the next level Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel...
Partnership Marketing. How to Grow Your Business and Transform Your Brand Through Smart Collaboration
Ron Kunitzky
Google, Microsoft, Apple, Starbucks, and Wal-Mart are «category killers.» Why? One key to their astounding success is that they have mastered the art of creating highly attractive partner and customer value propositions. They have all built...
Social Nation. How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business
Barry Libert
It's time to join Social Nation and prosper! This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. As a leader and manager, you'll find...
Real-Time Marketing and PR. How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now
David Meerman Scott
Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. «Real time» means news breaks...
Launch. How to Quickly Propel Your Business Beyond the Competition
Michael Stelzner A.
If you've been let down by the undelivered promises of marketing, this book is for you. Launch reveals a new way to grow your business that involves focusing on the needs of others, giving gifts, working with outsiders, and restraining your...
Attention! This Book Will Make You Money. How to Use Attention-Getting Online Marketing to Increase Your Revenue
Jim Kukral F.
Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or...
Chasing Youth Culture and Getting it Right. How Your Business Can Profit by Tapping Today's Most Powerful Trendsetters and Tastemakers
Tina Wells
Understand and market to the newest wave of millennials Whether you're a business professional trying to decode the $43 billion youth market, a marketer looking for a message that connects, or an entrepreneur trying to develop youth-oriented...
Steal These Ideas!. Marketing Secrets That Will Make You a Star
Steve Cone
The marketer's guide to standing out from the crowd and connecting with consumers As advertisements become more ubiquitous online and off, the struggle to really capture a customer's attention is heating up. In Steal These Ideas!, Second...
Get Seen. Online Video Secrets to Building Your Business
Steve Garfield
The era of online video has arrived—now make it work for your business In the last year, the world of online video exploded. Hollywood got into the game, professional actors and writers joined in, and independent producers looked to find their...
eBoot Camp. Proven Internet Marketing Techniques to Grow Your Business
Corey Perlman
In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet...
The Retail Revival. Reimagining Business for the New Age of Consumerism
Doug Stephens
Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is shifting into pop-up storefronts. Virtual stores in subway platforms and airports are offering new...
The Buying Brain. Secrets for Selling to the Subconscious Mind
A. Pradeep K.
If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create...
The Digital Handshake. Seven Proven Strategies to Grow Your Business Using Social Media
Paul Chaney
Practical applications for using social media to boost your business Even today's most successful businesses are seeing shrinking returns on their advertising and marketing dollars. The Digital Handshake explains why advertising and marketing...
The Marketing Performance Blueprint. Strategies and Technologies to Build and Measure Business Success
Paul Roetzer
Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye...
The Growth Drivers. The Definitive Guide to Transforming Marketing Capabilities
Andy Bird
The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabilities needed to excel at customer-centric marketing to drive growth. The authors explain what...
The Vibe. The Marketing Handbook for Every Product, Service and Industry
Gary Bertwistle
While most companies claim to have a brand, only a few make an authentic connection with customers or clients. The rest simply have a logo that gets slapped onto the side of a truck or onto a shirt. Today it's brands that will thrive and...
Infographics. The Power of Visual Storytelling
Jason Lankow
Transform your marketing efforts through the power of visual content In today's fast-paced environment, you must communicate your message in a concise and engaging way that sets it apart from the noise. Visual content—such as infographics and...
Share This. The Social Media Handbook for PR Professionals
Группа авторов
Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations...
The Passion Conversation. Understanding, Sparking, and Sustaining Word of Mouth Marketing
John Moore
No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again. You’re in the people business, and The Passion Conversation teaches you how to...
Trust Agents. Using the Web to Build Influence, Improve Reputation, and Earn Trust
Chris Brogan
The New York Times and Wall Street Journal bestseller-now in a new, updated paperback edition Today's online influencers are Web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up...
Z.E.R.O. Zero Paid Media as the New Marketing Model
Joseph Jaffe
The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. Sounds exciting except...
