Автор: Tsiptsis Konstantinos K.

. Data Mining Techniques in CRM. Inside Customer Segmentation

Data Mining Techniques in CRM. Inside Customer Segmentation

Tsiptsis Konstantinos K.

This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It...

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