Data Mining Techniques in CRM. Inside Customer Segmentation
Tsiptsis Konstantinos K.
This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.
- Категория: ужасы
- Правообладатель: John Wiley & Sons Limited
- Возрастное ограничение: 0+
- ISBN: 9780470685822
- Легальная стоимость: 11358.82 руб.
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