product placement
Marketing Plans for Services
Malcolm McDonald
Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of...
Pricing and Profitability Management
Julie Meehan
The practical guide to using pricing and profitability management to build a better business A comprehensive reference for any business professional looking to understand the capabilities and competencies required for effectively managing...
Winning with Customers
D. Keith Pigues
Do Your Customers Make More Money Doing Business With You? Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth. Companies are blind to opportunities for...
Data Driven
Jenny Dearborn
A «how-to» guide to boosting sales through predictive and prescriptive analytics Data Driven is a uniquely practical guide to increasing sales success, using the power of data analytics. Written by one of the world's leading authorities on the...
Winning New Business For Dummies
Stewart Stuchbury
Win more new business today New business is the lifeblood of every company – and this book expertly guides you through the process of securing more than your fair share of it. If you're a salesperson in the trenches looking for inspiration, this...
Marketing Plans
Malcolm McDonald
A fully revised and updated 8th edition of the highly renowned international bestseller The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest...
Kommunikationskonzeption und Briefing
Ralph E. Hartleben
Kernaufgabe des Werbe- oder Kommunikationsberaters in Unternehmen ist die strategische Planung von Kommunikationsaktivitaten, also die inhaltliche Ausarbeitung von Werbe- oder Kommunikationskonzepten. Gleiches gilt fur Kontakter oder Strategic...
Marketing and Finance
Malcolm McDonald
Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the...
Пиарь меня, если можешь. Инструкция для пиарщика, написанная журналистом
Тим Скоренко
Книги по PR обычно пишут пиарщики. Проблема в том, что почти никто из них не бывал по другую сторону баррикад – не работал в журнале или на телевидении, не снимал популярных видеоблогов и не вёл корпоративных аккаунтов в соцсетях. Из-за этого...
Affiliate Marketing For Dummies
Ted Sudol
Get Your Piece of the Hottest Business Online Today! Affiliate marketing is your route to earning some serious bucks. Thousands of companies both large & small like Amazon, Sears, Best Buy, Overstock, Lowe’s, Priceline & others have programs so...
The Customer Catalyst
Daniel Bausor
How organisations can drive growth in the Customer Economy The Digital Revolution has changed the business landscape in remarkable ways and will continue to do so. Organisations across industries and around the world are being disrupted and...
Dynamic Digital Marketing
Dawn McGruer
8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers. Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence,...
Make Yourself Clear
Dr. Reshan Richards
How can you communicate effectively and create meaningful interactions in an increasingly digital world? By teaching. In Make Yourself Clear , educational experts and entrepreneurs Reshan Richards and Stephen J. Valentine explain the many...
The Essence of Value
Mario Pricken
For his new book, Mario Pricken has thoroughly analyzed more than 300 products, objects and events over their entire lifecycles in order to reveal, for the first time, the patterns that make things extraordinarily valuable. On the basis of his...
From Impossible to Inevitable
Aaron Ross
Break your revenue records with Silicon Valley’s “growth bible” “ This book makes very clear how to get to hyper-growth and the work needed to actually get there ” Why are you struggling to grow your business when everyone else seems to be...
Measurement in Marketing
Azza Frikha
Scientific research uses concepts (or constructs) and requires means to measure them. Often latent, abstract and not directly observable, these concepts demand special attention. When facing problems related to their operationalization,...
Social Media Marketing For Dummies
Shiv Singh
Make friends and sell things to people through social media Social media technology is restlessly inventive, providing thousands of awesome ways for you to market your business inexpensively and on a large scale—often directly into the...
Location-Based Marketing
G?rard Cliquet
Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the...
The New Rules of Marketing and PR
David Meerman Scott
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate...
Selling With Noble Purpose
Lisa Earle McLeod
Don’t let anyone tell you that you have to choose between making money and making a difference. Selling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud, 2nd Edition is an update of the acclaimed book that...
The Ultimate LinkedIn Sales Guide
Daniel Disney
Become a LinkedIn power user and harness the potential of social selling With the impact of COVID, remote working has become big, and so has the use of digital/virtual sales tools. More sales teams want and need to understand how to use...
Das Digital Transformer's Dilemma
Hannah M. Mayer
Bringen Sie Ihr Unternehmen in das digitale Zeitalter, ohne Ihr Kerngesch?ft zu beeintr?chtigen!<br> In ihrem Buch zeigen die Autoren Unternehmen, wie sie mit neuen und innovativen Produkten und Dienstleistungen digitaler werden sowie...
Marketing 2.0 f?r Handwerk und KMU
Hubert Baumann
Marketing 2.0 f?r Handwerk und KMU Immer mehr Menschen suchen Produkte, Dienstleistungen und Lieferanten ?ber das Internet. Die Konsequenz: Handwerksbetriebe ohne eigene Internetpr?senz werden von vielen (potenziellen) Kunden erst gar nicht...
Keine Einw?nde
Jeb Blount
Im Vertrieb gibt es nur wenige Einheitsl?sungen. Der Kontext z?hlt. Komplexe Verk?ufe sind anders als Abschl?sse, die mit einem Anruf get?tigt werden. B2B ist anders als B2C. Interessenten, Gebiete, Produkte, Branchen, Unternehmen und...
Next Level Sales
Christopher Held
Analog orientierter Vertrieb ist in Deutschland aktuell noch sehr stark verbreitet. Zwar haben einige Unternehmen bereits erkannt, dass der digitale Vertrieb die Zukunft ist, doch bislang nur ein Bruchteil. Der Umbau zum digitalen Vertrieb wird...
Pick Up The Phone and Sell
Alex Goldfayn
Unlock the power of a simple phone call to boost your sales with guidance from a world-renowned expert In Pick Up The Phone and Sell: How Proactive Calls To Customers and Prospects Can Double Your Sales , sales expert, consultant, and ...
Das Praxisbuch f?r den modernen Au?endienst
Ralf Koschinski
Vier Situationen aus dem Leben eines Au?endienstmitarbeiters: Er hat in wenigen Minuten einen wichtigen Termin. Er steht vor einem bedeutenden Jahresgespr?ch mit einem Stammkunden. Er will ein Angebot schreiben, das verkauft. Er m?chte einen...
Marketing for Sustainable Development
Группа авторов
Many people see a weak association between marketing and sustainable development and even consider them as two incompatible fields. However, marketing benefits from an extremely powerful position to encourage transformations at the production...
