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    Malcolm  McDonald. Marketing Plans for Services

    Marketing Plans for Services

    Malcolm McDonald

    Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of...
    Julie Meehan. Pricing and Profitability Management

    Pricing and Profitability Management

    Julie Meehan

    The practical guide to using pricing and profitability management to build a better business A comprehensive reference for any business professional looking to understand the capabilities and competencies required for effectively managing...
    D. Keith Pigues. Winning with Customers

    Winning with Customers

    D. Keith Pigues

    Do Your Customers Make More Money Doing Business With You? Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth. Companies are blind to opportunities for...
    Jenny Dearborn. Data Driven

    Data Driven

    Jenny Dearborn

    A «how-to» guide to boosting sales through predictive and prescriptive analytics Data Driven is a uniquely practical guide to increasing sales success, using the power of data analytics. Written by one of the world's leading authorities on the...
    Stewart Stuchbury. Winning New Business For Dummies

    Winning New Business For Dummies

    Stewart Stuchbury

    Win more new business today New business is the lifeblood of every company – and this book expertly guides you through the process of securing more than your fair share of it. If you're a salesperson in the trenches looking for inspiration, this...
    Malcolm  McDonald. Marketing Plans

    Marketing Plans

    Malcolm McDonald

    A fully revised and updated 8th edition of the highly renowned international bestseller The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest...
    Ralph E. Hartleben. Kommunikationskonzeption und Briefing

    Kommunikationskonzeption und Briefing

    Ralph E. Hartleben

    Kernaufgabe des Werbe- oder Kommunikationsberaters in Unternehmen ist die strategische Planung von Kommunikationsaktivitaten, also die inhaltliche Ausarbeitung von Werbe- oder Kommunikationskonzepten. Gleiches gilt fur Kontakter oder Strategic...
    Malcolm  McDonald. Marketing and Finance

    Marketing and Finance

    Malcolm McDonald

    Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the...
    Тим Скоренко. Пиарь меня, если можешь. Инструкция для пиарщика, написанная журналистом

    Пиарь меня, если можешь. Инструкция для пиарщика, написанная журналистом

    Тим Скоренко

    Книги по PR обычно пишут пиарщики. Проблема в том, что почти никто из них не бывал по другую сторону баррикад – не работал в журнале или на телевидении, не снимал популярных видеоблогов и не вёл корпоративных аккаунтов в соцсетях. Из-за этого...
    Ted Sudol. Affiliate Marketing For Dummies

    Affiliate Marketing For Dummies

    Ted Sudol

    Get Your Piece of the Hottest Business Online Today! Affiliate marketing is your route to earning some serious bucks. Thousands of companies both large & small like Amazon, Sears, Best Buy, Overstock, Lowe’s, Priceline & others have programs so...
    Daniel Bausor. The Customer Catalyst

    The Customer Catalyst

    Daniel Bausor

    How organisations can drive growth in the Customer Economy The Digital Revolution has changed the business landscape in remarkable ways and will continue to do so. Organisations across industries and around the world are being disrupted and...
    Dawn McGruer. Dynamic Digital Marketing

    Dynamic Digital Marketing

    Dawn McGruer

    8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers. Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence,...
    Dr. Reshan Richards. Make Yourself Clear

    Make Yourself Clear

    Dr. Reshan Richards

    How can you communicate effectively and create meaningful interactions in an increasingly digital world? By teaching. In Make Yourself Clear , educational experts and entrepreneurs Reshan Richards and Stephen J. Valentine explain the many...
    Mario Pricken. The Essence of Value

    The Essence of Value

    Mario Pricken

    For his new book, Mario Pricken has thoroughly analyzed more than 300 products, objects and events over their entire lifecycles in order to reveal, for the first time, the patterns that make things extraordinarily valuable. On the basis of his...
    Aaron Ross. From Impossible to Inevitable

    From Impossible to Inevitable

    Aaron Ross

    Break your revenue records with Silicon Valley’s “growth bible” “ This book makes very clear how to get to hyper-growth and the work needed to actually get there ” Why are you struggling to grow your business when everyone else seems to be...
    Azza Frikha. Measurement in Marketing

    Measurement in Marketing

    Azza Frikha

    Scientific research uses concepts (or constructs) and requires means to measure them. Often latent, abstract and not directly observable, these concepts demand special attention. When facing problems related to their operationalization,...
    Shiv  Singh. Social Media Marketing For Dummies

    Social Media Marketing For Dummies

    Shiv Singh

    Make friends and sell things to people through social media   Social media technology is restlessly inventive, providing thousands of awesome ways for you to market your business inexpensively and on a large scale—often directly into the...
    G?rard Cliquet. Location-Based Marketing

    Location-Based Marketing

    G?rard Cliquet

    Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the...
    David Meerman Scott. The New Rules of Marketing and PR

    The New Rules of Marketing and PR

    David Meerman Scott

    The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate...
    Lisa Earle McLeod. Selling With Noble Purpose

    Selling With Noble Purpose

    Lisa Earle McLeod

    Don’t let anyone tell you that you have to choose  between making money and making a difference.    Selling  With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud, 2nd Edition  is an update of the acclaimed book that...
    Daniel Disney. The Ultimate LinkedIn Sales Guide

    The Ultimate LinkedIn Sales Guide

    Daniel Disney

    Become a LinkedIn power user and harness the potential of social selling  With the impact of COVID, remote working has become big, and so has the use of digital/virtual sales tools. More sales teams want and need to understand how to use...
    Hannah M. Mayer. Das Digital Transformer's Dilemma

    Das Digital Transformer's Dilemma

    Hannah M. Mayer

    Bringen Sie Ihr Unternehmen in das digitale Zeitalter, ohne Ihr Kerngesch?ft zu beeintr?chtigen!<br> In ihrem Buch zeigen die Autoren Unternehmen, wie sie mit neuen und innovativen Produkten und Dienstleistungen digitaler werden sowie...
    Mike Michalowicz. Der Pumpkin Plan: Die Strategie f?r Unternehmenswachstum

    Der Pumpkin Plan: Die Strategie f?r Unternehmenswachstum

    Mike Michalowicz

    Viele Unternehmen scheitern – oft innerhalb der ersten f?nf Jahre nach Gr?ndung. In diesem Existenzkampf sehen die Selbstst?ndigen f?r sich h?ufig nur den Ausweg des Selbst-und-st?ndig-Arbeitens. Sie jagen im Hamsterrad in hohem Tempo durch den...
    Hubert Baumann. Marketing 2.0 f?r Handwerk und KMU

    Marketing 2.0 f?r Handwerk und KMU

    Hubert Baumann

    Marketing 2.0 f?r Handwerk und KMU Immer mehr Menschen suchen Produkte, Dienstleistungen und Lieferanten ?ber das Internet. Die Konsequenz: Handwerksbetriebe ohne eigene Internetpr?senz werden von vielen (potenziellen) Kunden erst gar nicht...
    Jeb Blount. Keine Einw?nde

    Keine Einw?nde

    Jeb Blount

    Im Vertrieb gibt es nur wenige Einheitsl?sungen. Der Kontext z?hlt. Komplexe Verk?ufe sind anders als Abschl?sse, die mit einem Anruf get?tigt werden. B2B ist anders als B2C. Interessenten, Gebiete, Produkte, Branchen, Unternehmen und...
    Christopher Held. Next Level Sales

    Next Level Sales

    Christopher Held

    Analog orientierter Vertrieb ist in Deutschland aktuell noch sehr stark verbreitet. Zwar haben einige Unternehmen bereits erkannt, dass der digitale Vertrieb die Zukunft ist, doch bislang nur ein Bruchteil. Der Umbau zum digitalen Vertrieb wird...
    Alex Goldfayn. Pick Up The Phone and Sell

    Pick Up The Phone and Sell

    Alex Goldfayn

    Unlock the power of a simple phone call to boost your sales with guidance from a world-renowned expert   In Pick Up The Phone and Sell: How Proactive Calls To Customers and Prospects Can Double Your Sales , sales expert, consultant, and ...
    Ralf Koschinski. Das Praxisbuch f?r den modernen Au?endienst

    Das Praxisbuch f?r den modernen Au?endienst

    Ralf Koschinski

    Vier Situationen aus dem Leben eines Au?endienstmitarbeiters: Er hat in wenigen Minuten einen wichtigen Termin. Er steht vor einem bedeutenden Jahresgespr?ch mit einem Stammkunden. Er will ein Angebot schreiben, das verkauft. Er m?chte einen...
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