зарубежная деловая литература
Twitter Marketing For Dummies
Kyle Lacy
Get the latest tweets, tools, tips, and techniques and kick-start your Twitter marketing campaign! As the fastest-growing social networking service with more than 50 million tweets posted per day, Twitter poses a plethora of marketing...
Mobile Marketing For Dummies
John Arnold
Straightforward advice on building and launching a mobile marketing plan Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most...
Trend Trading For Dummies
Barry Burns
Trend trading lets the market do the work for you Is your portfolio doing all it should? Are you looking for a market-focused way to increase returns? Try your hand at trend trading. Instead of analyzing the performance of a company, analyze the...
Risk Management in Banking
Joel Bessis
The seminal guide to risk management, streamlined and updated Risk Management in Banking is a comprehensive reference for the risk management industry, covering all aspects of the field. Now in its fourth edition, this useful guide has been...
International Finance For Dummies
Ayse Evrensel
Want to get the most out of your International Finance course? Nowadays the value of daily foreign exchange trading is more than one hundred times the value of annual international trade in goods and services. As result of the great importance...
Visual Guide to ETFs
David Abner J.
A visual guide to one of the fastest growing areas in trading and speculation An Exchange-Traded Fund (ETF)—a security that tracks an index, a commodity, or a basket of assets like an index fund, but trades like a stock on an exchange—offers...
Trading Systems and Methods
Перри Кауфман
The ultimate guide to trading systems, fully revised and updated For nearly thirty years, professional and individual traders have turned to Trading Systems and Methods for detailed information on indicators, programs, algorithms, and systems,...
Fisher Investments on Financials
Jarred Kriz
The easy-to-use resource for anyone looking to learn more about the financial sector and how to make the most of it The Fisher Investments On series is designed to provide individual investors, students, and aspiring investment professionals...
Options on Foreign Exchange
David DeRosa F.
A comprehensive guide to the world's largest financial market Foreign exchange is the world's largest financial market and continues to grow at a rapid pace. As economies intertwine and currencies fluctuate there is hardly a corporate entity...
Fisher Investments on Telecom
Fisher Investments
The Fisher Investments On series is designed to provide individual investors, students, and aspiring investment professionals the tools necessary to understand and analyze investment opportunities—primarily for investing in global stocks. Each...
Fisher Investments on Utilities
Theodore Gilliland
The Fisher Investments On series is designed to provide individual investors, students, and aspiring investment professionals the tools necessary to understand and analyze investment opportunities—primarily for investing in global stocks. Each...
Fisher Investments on Technology
Andrew Teufel
The sixth installment of the Fisher Investments On series is a comprehensive guide to understanding and analyzing investment opportunities within the Technology sector. Fisher Investments on Technology can help you quickly become familiar with...
The Elements of Investing
Charles D. Ellis
A timeless, easy-to-read guide on life-long investment principles that can help any investor succeed The Elements of Investing has a single-minded goal: to teach the principles of investing in the same pared-to-bone manner that Professor William...
Dividends and Dividend Policy
H. Baker Kent
Dividends And Dividend Policy As part of the Robert W. Kolb Series in Finance, Dividends and Dividend Policy aims to be the essential guide to dividends and their impact on shareholder value. Issues concerning dividends and dividend policy have...
Digital Marketing For Dummies
Gregory Brooks
Thirty million online UK customers are just a click away, and Digital Marketing For Dummies shows you how to reach them. The author team of internet and marketing experts introduce you to the latest high-impact tools and techniques so you can...
Call Centers For Dummies
Real Bergevin
Tips on making your call center a genuine profit center In North America, call centers are a $13 billion business, employing 4 million people. For managers in charge of a call center operation, this practical, user-friendly guide outlines how to...
Economic Indicators For Dummies
Michael Griffis
Everything you need to easily get a handle on economic indicators In today's volatile, often troubling economic landscape, there are myriad statistics and reports that paint an economic picture that can sometimes resemble a work by Jackson...
Behavioral Economics For Dummies
Morris Altman
A guide to the study of how and why you really make financial decisions While classical economics is based on the notion that people act with rational self-interest, many key money decisions—like splurging on an expensive watch—can seem far from...
Business Cycles and Equilibrium
Perry Mehrling
An updated look at what Fischer Black's ideas on business cycles and equilibrium mean today Throughout his career, Fischer Black described a view of business fluctuations based on the idea that a well-developed economy will be continually in...
Marketing Your Small Business For Dummies
Carolyn Tate
Created especially for the Australian customer! Attract customers and ensure the ongoing success of your small business with this no-nonsense guide Whether you own a bakery or a boutique, a plumbing or a finance business, this book gives you...
Getting Started in Shares For Dummies
James Dunn
Take your first steps towards investing in the sharemarket Build the successful share portfolio you've always wanted, guided by this beginner's guide to the sharemarket. Getting Started in Shares For Dummies reveals the investing secrets you...
Interpreting Company Reports For Dummies
Lita Epstein
Company financial reports are a key resource for investors, helping them uncover priceless information about a company’s profitability, or lack thereof, from the figures as well as through other non-monetary indicators. Details of lawsuits,...
Starting and Running an Online Business For Dummies
Greg Holden
Whether you’re a budding entrepreneur or a small business owner looking to expand your business online, this up-to-date and easy-to-follow guide covers all the essentials you need to know set up a website and start trading quickly and...
Time Management For Dummies – UK
Clare Evans
If you’re finding yourself tied down by piles of paperwork, endless unanswered emails and thousands of to-do lists, then this is the book for you! Become a more efficient, effective and productive you with Time Management For Dummies- your...
Starting and Running an Online Business For Dummies
Greg Holden
The fast and easy way to start and run an online business Starting an online business is no longer a novelty. It's a fact of life for individuals and established companies alike. The good news is that e-commerce and the practice of selling goods...
Training and Development For Dummies
Elaine Biech
Develop and deliver a robust employee training and development program Training and Development For Dummies gives you the tools you need to develop a strong and effective training and development program. Covering the latest in talent...
Finding the Courage to Lead
Джеймс Кузес
Leadership doesn’t happen without courage. In fact, leadership might be defined as “courage in action.” But the truth is that courage is poorly understood and not what you typically think. In their second original short format work, Finding the...
The Warren Buffett Way Workbook
Роберт Хагстром
The Warren Buffett Way Workbook consists of over 500 questions and answers to help readers of The Warren Buffett Way reinforce and cement their knowledge of Buffett’s hugely successful investment approach. The Workbook follows The Warren Buffett...
Portfolio Investment Opportunities in China
David M. Darst
Essential research on the Chinese economy for investors and asset managers In this handy new e-book, bestselling author David M. Darst provides the latest information on investment opportunities in China's growing economy. Constraints of...
It's All About Who You Hire, How They Lead...and Other Essential Advice from a Self-Made Leader
Morton Mandel
American business leader, entrepreneur, and noted philanthropist Morton Mandel shares lessons he gleaned from co-founding and leading, along with his brothers Jack and Joe, Premier Industrial Corporation, a major industrial parts and electronic...
Leading So People Will Follow
Erika Andersen
A unique take on leadership from a popular Forbes blogger and nationally-known leadership coach Leading So People Will Follow explores the six leadership characteristics that inspire followers to fully support their leaders. Using Erika...
The Little Book of Stock Market Cycles
Jeffrey A. Hirsch
Jeffrey Hirsch discusses how to capture market-beating returns by following specific stock market cycles While predicting the direction of the stock market at any given point is difficult, it's a fact that the market exhibits well-defined and...
Global Strategies for Emerging Asia
Toshiro Wakayama
The multinational corporate guide for thriving in the Asian marketplace Led by China and India, the rise of emerging Asia is transforming the structure of the global economy. By 2025, if not sooner, China will almost certainly overtake the U.S....
Equity Markets and Portfolio Analysis
R. Johnson Stafford
Understand today's investment challenges and the role of the Bloomberg system In recent years, changes have swept through the investment industry like wildfire. Academia has followed along and provided new lenses for viewing this transformation,...
Investment Theory and Risk Management
Steven Peterson
A unique perspective on applied investment theory and risk management from the Senior Risk Officer of a major pension fund Investment Theory and Risk Management is a practical guide to today's investment environment. The book's sophisticated...
Business Succession Planning For Dummies
Arnold Dahlke
The fast and easy way to get a handle on business succession planning While the demand for effective managers continues to grow, the retirement of baby boomers is producing a sharp decline in the ranks of available management personnel. In...
Strategic Planning Kit For Dummies
Erica Olsen
Think and act strategically every time In today's business environment, strategic planning stresses the importance of making decisions that will ensure an organization's ability to successfully respond to changes in the environment and plan for...
Debt, Deficits, and the Demise of the American Economy
Jeff Cox
What investors can do to protect their investments in the next phase of the ongoing global economic collapse The United States is heading toward an unavoidable financial catastrophe that will paralyze the markets and the overall economy in ways...
Why Are We Bad at Picking Good Leaders? A Better Way to Evaluate Leadership Potential
Jeffrey Cohn
Silver Medal Winner, Business and Leadership, 2012 Nautilus Book Awards Almost 70% of Americans believe that we are suffering from a crisis of leadership, but rather than asking, why are leaders failing, we need to ask, «Why aren't we choosing...
From Values to Action: The Four Principles of Values-Based Leadership
Harry Kraemer M.
Silver Medal Winner, Business and Leadership, 2012 Nautilus Book Awards Respected former CEO, professor, and speaker examines what it takes to become a values-based leader In this highly-anticipated book, Harry Kraemer argues that today's...
Social Network Analysis in Telecommunications
Carlos Pinheiro AndreReis
A timely look at effective use of social network analysis within the telecommunications industry to boost customer relationships The key to any successful company is the relationship that it builds with its customers. This book shows how social...
What You Need to Know about Leadership
Jeff Grout
What You Need to Know About Leadership Business Needs Leaders. Every day, good and bad leaders make and break organizations. If you want to get anywhere in your career, showing leadership is crucial. So what do you really need to know about...
What You Need to Know about Business
Roger Trapp
Business is big. Actually, it's often small and medium-sized too. But the point is that it matters – a lot. This book is designed to answer all those confusing questions that flit through your mind when you get to the business pages of the...
What You Need to Know about Strategy
Jo Whitehead
In any career in business, chances are that the time will come when someone will ask you to do a strategy for something. Too often, this will be a cue for stress at work and sleepless nights. What You Need to Know about Strategy shows that it...
The Wiley Trading Guide, Volume II
Wiley
Some of the most successful traders in the U.S., Australia, and Asia share their secrets with you Following on the heels of the bestselling Volume I, The Wiley Trading Guide, Volume II brings together an elite selection of writings from many of...
Probability and Statistics for Finance
Markus Hoechstoetter
A comprehensive look at how probability and statistics is applied to the investment process Finance has become increasingly more quantitative, drawing on techniques in probability and statistics that many finance practitioners have not had...
Fixed-Income Securities and Derivatives Handbook
Moorad Choudhry
The definitive guide to fixed-come securities-revised to reflect today's dynamic financial environment The Second Edition of the Fixed-Income Securities and Derivatives Handbook offers a completely updated and revised look at an important area...
The Little Book of Commodity Investing
John Mauldin
The world has changed and so too has investing. The market is shell shocked and yesterday's momentum stocks are today's slow-motion stocks. But in the new reality of low-growth investing, commodities are hot and getting hotter. A rapidly...
Legal, Tax and Accounting Strategies for the Canadian Real Estate Investor
Steven Cohen
Legal, Tax and Accounting Strategies for the Canadian Real Estate Investor begins and ends with the premise that buying property in Canada can be a smart, safe and successful way to invest your money. However, like most things in life, success...
Local Online Advertising For Dummies
Court Cunningham
Kick your local online advertising into high gear with this friendly, timely guide! Add the newest means of advertising your business into your marketing mix by developing an online advertising strategy. This get-down-to-business guide will show...
