зарубежная деловая литература
Web Marketing That Works. Confessions from the Marketing Trenches
Adam Franklin
Practical tips on using the web to boost your business, no matter what business you're in Everyone in business knows they need to embrace the web, but not everyone knows how to do it or where to start. No matter what industry you're in, the web...
Industrial Megaprojects. Concepts, Strategies, and Practices for Success
Edward Merrow W.
Avoid common pitfalls in large-scale projects using these smart strategies Over half of large-scale engineering and construction projects—off-shore oil platforms, chemical plants, metals processing, dams, and similar projects—have miserably poor...
Convergence Marketing. Combining Brand and Direct Marketing for Unprecedented Profits
Richard Rosen
Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its...
ActiveBeta Indexes. Capturing Systematic Sources of Active Equity Returns
Khalid Ghayur
An informative guide offering new and innovative ways to think about active management and investing ActiveBeta Indexes presents exciting new research that shows how above-market returns can be achieved in a low-cost, transparent, and efficient...
Change Philanthropy. Candid Stories of Foundations Maximizing Results through Social Justice
Kim Klein
A how-to guide for creating and funding social justice program grants This groundbreaking book shows how to increase funding for social justice philanthropy. Social justice philanthropy provides direct services to alleviate suffering and works...
Strategic Fund Development. Building Profitable Relationships That Last
Simone Joyaux P.
The completely revised and expanded edition of a fundraising classic Strategic Fund Development became an instant classic the day the first edition was released. Now in this expanded third edition, it has been revised cover-to-cover with...
Finance Fundamentals for Nonprofits. Building Capacity and Sustainability
Woods Bowman
A complete guide to the financial requirements a nonprofit organization must follow to indefinitely maintain the volume and quality of their services An organization may have plenty of capacity in the long run, but in the short run, donor...
Startup Communities. Building an Entrepreneurial Ecosystem in Your City
Brad Feld
An essential guide to building supportive entrepreneurial communities «Startup communities» are popping up everywhere, from cities like Boulder to Boston and even in countries such as Iceland. These types of entrepreneurial ecosystems are...
Business Continuity Management. Building an Effective Incident Management Plan
Michael Blyth
Praise for Business Continuity Management: Building an Effective Incident Management Plan «In Business Continuity Management, Blyth has once again produced a comprehensive guide to the subject. Whether a multinational organization looking to...
Cultural Agility. Building a Pipeline of Successful Global Professionals
Paula Caligiuri
HR professionals' guide to creating a culturally agile talent pipeline Succeeding in today's global economy requires organizations to acquire, develop, and retain professionals who can operate effectively around the world, irrespective of...
Engaged Leadership. Building a Culture to Overcome Employee Disengagement
Clint Swindall
Praise for Engaged Leadership, Second Edition «Engaged Leadership is the best of both worlds: an engaging business story coupled with a primer on the practical skills all leaders need. In the book, Swindall provides many useful tools for...
NeuroInvesting. Build a New Investing Brain
Wai-Yee Chen
Rewire your brain for investing success As an investment advisor to high net worth individuals, Wai-Yee Chen has spent years watching her clients make investment decisions—some good decisions and some not-so-good decisions. Though confronted by...
Mission Impact. Breakthrough Strategies for Nonprofits
Robert Sheehan M.
Create powerful strategies for your nonprofit organization to achieve breakthrough performance in mission impact Does your nonprofit have a reliable way of knowing the impact its making? Beginning with an eye-opening discussion of what strategy...
CDS Delivery Option. Better Pricing of Credit Default Swaps
David Boberski
For traders trying to navigate the increasingly volatile credit default swap market, CDS Delivery Option provides worked-out examples, over 30 charts, a case study of Delphi, and detailed explanations of how the subprime crisis caused the credit...
Rigged Money. Beating Wall Street at Its Own Game
Lee Munson
Today's financial landscape and what Wall Street doesn't want you to know Rigged Money is based on one simple truth: Wall Street needs money from Main Street, not the other way around. The financial industry has convinced the general public that...
The Unfinished Leader. Balancing Contradictory Answers to Unsolvable Problems
David L. Dotlich
With the demands of technology, transparency, and constant connectedness, and calls for higher performance, leaders from the front line to the C-suite face complex dilemmas that cannot be easily denied or postponed. These perplexing, recurring...
Project Financing. Asset-Based Financial Engineering
John Finnerty D.
A timely update to one of the most well-received books on project financing As an effective alternative to conventional direct financing, project financing has become one of the hottest topics in corporate finance. It's being used more and more...
Well Connected. An Unconventional Approach to Building Genuine, Effective Business Relationships
Greg Lewis
Achieve your goals by selectively engaging the right people and connecting well with them Smart executives who want to reach virtually any business goal-from raising capital to finding sales leads to finding the perfect job-know that networking...
Leading with Soul. An Uncommon Journey of Spirit
Lee Bolman G.
A new edition of the bestselling book on finding one's personal path to leadership Leading with Soul has inspired thousands of readers since its publication more than a decade ago. Far ahead of its time, the book illuminated the deeply personal...
Zennovation. An East-West Approach to Business Success
Tomio Taki
Combining the principles of Eastern and Western business practices for powerful success As an entrepreneur, manager, and problem-solver, Tomio Taki has shared advice with businesspeople ranging from managers of mom-and-pops to high-powered...
Never by Chance. Aligning People and Strategy Through Intentional Leadership
Joe Calloway
Praise for Never By Chance «Joe Calloway, Chuck Feltz, and Kris Young have joined forces to write the book that senior management at companies large and small have been waiting for. Highly readable, loaded with innovative ideas and filled with...
Fair Pay, Fair Play. Aligning Executive Performance and Pay
Robin Ferracone A.
A timely look at how to evaluate and determine executive pay Recognized as the leading expert on executive compensation, Robin Ferracone combines her own 20 years of experience with interviews with executives and compensation committees to...
HRM and Performance. Achievements and Challenges
Patrick Wright
The link between HRM and performance has become an important policy issue at both a national and a corporate level. HRM and Performance draws on the knowledge and expertise of a number of leading international scholars in the field of HRM to...
No One Would Listen. A True Financial Thriller
Harry Markopolos
Harry Markopolos and his team of financial sleuths discuss first-hand how they cracked the Madoff Ponzi scheme No One Would Listen is the thrilling story of how the Harry Markopolos, a little-known number cruncher from a Boston equity...
Interest Rate Markets. A Practical Approach to Fixed Income
Siddhartha Jha
How to build a framework for forecasting interest rate market movements With trillions of dollars worth of trades conducted every year in everything from U.S. Treasury bonds to mortgage-backed securities, the U.S. interest rate market is one of...
Team Turnarounds. A Playbook for Transforming Underperforming Teams
Joe Frontiera
How any manager can turn a struggling team into business champs In today’s uncertain economic environment, teams are asked to do more with less. With resources stretched thin, turning around a struggling team has never been harder, and managers...
Win / Loss Reviews. A New Knowledge Model for Competitive Intelligence
Rick Marcet
An effective framework for strengthening competitiveness by learning from past deals and applying insights derived from them. Every sales opportunity, whether won or lost, has useful nuggets of information that can be harvested and used to...
Micro Markets Workbook. A Market Structure Approach to Microeconomic Analysis
Tatiana Maksimenko
A companion Workbook to the text Micro Markets Understanding how microeconomics affects the marketplace is essential for any investment professional, however most books simply address microeconomics in its pure theory-based form. Micro Markets...
Micro Markets. A Market Structure Approach to Microeconomic Analysis
Robert Schwartz A.
A timely guide that bridges the gap between microeconomic theory and practice through real-world application in the marketplace Understanding how microeconomics affects the marketplace is essential for any investment professional, however most...
7Twelve. A Diversified Investment Portfolio with a Plan
Craig Israelsen L.
A proven way to put together a portfolio that enhances performance and reduces risk Professor Craig Israelsen of Brigham Young University is an important voice in the area of asset allocation. The reason? He keeps things simple. Now, in 7Twelve,...
Angela Merkel. A Chancellorship Forged in Crisis
Alan Crawford
Shortlisted for International Affairs Book of the Year in the Paddy Power Political Book Awards 2014 Angela Merkel was already unique when she became German chancellor: the first female leader of Europe’s biggest economy, the first from former...
Business Ethics. A Case Study Approach
Stephen Henn K.
An important guide for senior management on structuring an organization to promote ethical behavior and enhance performance Designed for senior leaders of organizations–boards of directors; C-level executives; trustees; managing partners;...
Finding Allies, Building Alliances. 8 Elements that Bring--and Keep--People Together
Mike Leavitt
From Governor and White House cabinet member Mike Leavitt: how to find collaborative solutions to the greatest challenges Your business challenges extend far beyond you and your firm, to the competitors within your industry and the regulators...
Low-Hanging Fruit. 77 Eye-Opening Ways to Improve Productivity and Profits
Jeremy Eden
A straightforward, valuable guide to reduce effort and raise profits Step inside any organization, even a very successful one, and you’ll probably find a lot of waste if you know where to look. From providing a feature that consumers don’t care...
Leadership Rules. 50 Timeless Lessons for Leaders
Jo Owen
From the man behind the bestselling How to series comes more essential business wisdom…and this time, it's nicely broken up into 50 digestible nuggets. This is dip-in, dip-out content – easily read, understood and implemented and complete with...
Management Rules. 50 New Rules for Managers
Jo Owen
Let's face it, if you want to get ahead in business you cannot avoid people management – but we're often promoted because we're good at what we do, not because we display great management skills. We owe it to the people we manage to read up on...
Social Innovation, Inc. 5 Strategies for Driving Business Growth through Social Change
Jason Saul
Could Wal-Mart offer a better solution to healthcare than Medicaid? Could GE help reduce global warming faster than the Kyoto protocol? Social Innovation, Inc. declares a new era where companies profit from social change. Leading corporations...
The StockTwits Edge, Enhanced Edition. 40 Actionable Trade Set-Ups from Real Market Pros
Howard Lindzon
Profitable trade set-ups from StockTwits leading traders One of the biggest secrets on Wall Street is that to become consistently profitable, you need to specialize in a distinct setup. That is, you need to know how to read the signals that can...
Power Relationships. 26 Irrefutable Laws for Building Extraordinary Relationships
Andrew Sobel
The Relationship Laws that Drive Success There are powerful but invisible laws that determine whether your relationships —with your clients, colleagues, and friends—will thrive or wither. These relationship laws are ever-present. When you align...
Timeless Leadership. 18 Leadership Sutras from the Bhagavad Gita
Debashis Chatterjee
The timeless leadership wisdom of the Bhagavad Gita explained Although it was written well over two thousand years ago, the Bhagavad Gita («Song of God»), a revered Hindu religious text, contains an immense wealth of ageless wisdom that speaks...
The Daily Trading Coach. 101 Lessons for Becoming Your Own Trading Psychologist
Brett Steenbarger N.
Praise for The Daily Trading Coach «A great book! Simply written, motivational with unique content that leads any trader, novice or experienced, along the path of self-coaching. This is by far Dr. Steenbarger's best book and a must-have addition...
Brainfluence. 100 Ways to Persuade and Convince Consumers with Neuromarketing
Roger Dooley
Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision...
All For One. 10 Strategies for Building Trusted Client Partnerships
Andrew Sobel
Corporate clients are demanding more value from their external advisors, and consolidating their business around a smaller number of firms. These trends are forcing a variety of service providers—from consulting firms to large banks—to confront...
Building a Better Business Using the Lego Serious Play Method
Robert Rasmussen
Unleash innovation potential with creative, serious play Building a Better Business Using the LEGO® SERIOUS PLAY® Method delivers a creative approach to enhancing innovation and improving business performance, with the focus on unleashing play....
Overload! How Too Much Information is Hazardous to your Organization
Jonathan Spira B.
Timely advice for getting a grip on information overload in the workplace This groundbreaking book reveals how different kinds of information overload impact workers and businesses as a whole. It helps businesses get a grip on the financial and...
KaChing: How to Run an Online Business that Pays and Pays
Марк Виктор Хансен
For nearly fifteen years, Joel Comm has been generating revenue on the web via a number of avenues. In KaChing, he shares his five primary methods of making money online, combining traditional marketing with the new, offering detailed strategies...
Forces for Good. The Six Practices of High-Impact Nonprofits
Leslie Crutchfield R.
An updated edition of a groundbreaking book on best practices for nonprofits What makes great nonprofits great? In the original book, authors Crutchfield and McLeod Grant employed a rigorous research methodology derived from for-profit books...
Where Am I Eating? An Adventure Through the Global Food Economy
Kelsey Timmerman
Bridges the gap between global farmers and fishermen and American consumers America now imports twice as much food as it did a decade ago. What does this increased reliance on imported food mean for the people around the globe who produce our...
Too Big to Save? How to Fix the U.S. Financial System
Robert Pozen
Industry luminary Robert Pozen offers his insights on the future of U.S. finance The recent credit crisis and the resulting bailout program are unprecedented events in the financial industry. While it's important to understand what got us here,...
Mastering the Art of Equity Trading Through Simulation, + Web-Based Software. The TraderEx Course
Robert Schwartz A.
An interactive guide to successfully trading in today's markets Mastering the Art of Equity Trading Through Simulation is a guidebook to interactive computer trading simulation designed to provide participants with hands-on experience in making...
