зарубежная деловая литература
Alzheimer's and Dementia For Dummies
Consumer Dummies
Your sensitive, authoritative guide to Alzheimer's and dementia If a loved one has recently been diagnosed with dementia or Alzheimer's disease, it's only natural to feel fraught with fear and uncertainty about what lies ahead. Fortunately, you...
The Art of Trend Trading. Animal Spirits and Your Path to Profits
Michael Parness
Look inward for the missing piece to your trading strategy The Art of Trend Trading bucks the trend of technicality to show readers how instinct and strategy can unite to bring about consistent investment success. Rather than diving ever-deeper...
The Committee to Destroy the World. Inside the Plot to Unleash a Super Crash on the Global Economy
Michael Lewitt E.
An updated examination of what's weakening the U.S. economy, and how to fix it The Committee to Destroy the World: Inside the Plot to Unleash a Super Crash on the Global Economy is a passionate and informed analysis of the struggling global...
Hacking Marketing. Agile Practices to Make Marketing Smarter, Faster, and More Innovative
Scott Brinker
Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the...
The Mindfulness Edge. How to Rewire Your Brain for Leadership and Personal Excellence Without Adding to Your Schedule
Matt Tenney
The one habit that can improve almost every leadership skill There is a simple practice that can improve nearly every component of leadership excellence and it doesn't require adding anything to your busy schedule. In The Mindfulness Edge,...
Get Momentum. How to Start When You're Stuck
Jodi Womack
A powerful and personalized process to improve your life and advance your career Do you sometimes feel stuck, despite real efforts to gain momentum on goals you’ve set? Momentum means you’re doing more than simply getting things done. It’s that...
Agile by Design. An Implementation Guide to Analytic Lifecycle Management
Rachel Alt-Simmons
Achieve greater success by increasing the agility of analytics lifecycle management Agile by Design offers the insight you need to improve analytic lifecycle management while integrating the right analytics projects into different frameworks...
From Impossible To Inevitable. How Hyper-Growth Companies Create Predictable Revenue
Aaron Ross
Impossible Goals, Inevitable Successes Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling...
Hey, Whipple, Squeeze This. The Classic Guide to Creating Great Ads
Luke Sullivan
The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to...
Trading on Sentiment. The Power of Minds Over Markets
Richard Peterson L.
In his debut book on trading psychology, Inside the Investor’s Brain, Richard Peterson demonstrated how managing emotions helps top investors outperform. Now, in Trading on Sentiment, he takes you inside the science of crowd psychology and...
Derivatives Essentials. An Introduction to Forwards, Futures, Options and Swaps
Aron Gottesman
A clear, practical guide to working effectively with derivative securities products Derivatives Essentials is an accessible, yet detailed guide to derivative securities. With an emphasis on mechanisms over formulas, this book promotes a greater...
You Win in the Locker Room First. The 7 C's to Build a Winning Team in Business, Sports, and Life
Mike Smith
NFL head coach Mike Smith lead one of the most remarkable turnarounds in NFL history. In the season prior to his arrival in 2008, the Atlanta Falcons had a 4–12 record and the franchise had never before achieved back-to-back winning seasons....
Building an Innovative Learning Organization. A Framework to Build a Smarter Workforce, Adapt to Change, and Drive Growth
Russell Sarder
Institute a culture of learning to boost organizational performance and agility What makes organizations successful? Today, most successful companies are learning organizations. Building an Innovative Learning Organization shows you how to join...
Financial Risk Management. Applications in Market, Credit, Asset and Liability Management and Firmwide Risk
Wei Chen
A global banking risk management guide geared toward the practitioner Financial Risk Management presents an in-depth look at banking risk on a global scale, including comprehensive examination of the U.S. Comprehensive Capital Analysis and...
So You Want to Start a Hedge Fund. Lessons for Managers and Allocators
Ted Seides
Helpful, Accessible Guidance for Budding Hedge Funds So You Want to Start a Hedge Fund provides critical lessons and thoughtful insights to those trying to decipher the industry, as well as those seeking to invest in the next generation of high...
The Negotiation Book
Steve Gates
Winner! – CMI Management Book of the Year 2017 – Practical Manager category Master the art of negotiation and gain the competitive advantage Now revised and updated, the second edition of The Negotiation Book will teach you about one of the most...
Content Marketing Strategies For Dummies
Stephanie Diamond
Drive your content marketing campaign toward success Blogs and social platforms are all the rage right now—especially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing...
The Art of Authenticity. Tools to Become an Authentic Leader and Your Best Self
Karissa Thacker
Leverage your authentic self into a valuable leadership strategy The Art of Authenticity is a guide to becoming a better leader by achieving your best self. All people bring different sides of themselves to various situations. This book will...
Hiring Greatness. How to Recruit Your Dream Team and Crush the Competition
David Perry E.
The Unprecedented Tell-All Guide Through the Intricacies of Executive Recruitment The single greatest opportunity that an organization has to improve both performance and culture in one stroke lies in the hiring of a new executive—the right...
Mastering Leadership. An Integrated Framework for Breakthrough Performance and Extraordinary Business Results
Robert Anderson J.
Is your leadership a competitive advantage, or is it costing you? How do you know? Are you developing your leadership effectiveness at the pace of change? For most leaders today, complexity is outpacing their personal and collective development....
Experiential Marketing. Secrets, Strategies, and Success Stories from the World's Greatest Brands
Kerry Smith
The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive...
Predictive Analytics. The Power to Predict Who Will Click, Buy, Lie, or Die
Eric Siegel
"Mesmerizing & fascinating…" —The Seattle Post-Intelligencer «The Freakonomics of big data.» —Stein Kretsinger, founding executive of Advertising.com Award-winning | Used by over 30 universities | Translated into 9 languages An introduction for...
Fanatical Prospecting. The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling
Jeb Blount
Ditch the failed sales tactics, fill your pipeline, and crush your number Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most...
Learning Leadership. The Five Fundamentals of Becoming an Exemplary Leader
Джеймс Кузес
From the bestselling authors of The Leadership Challenge and over a dozen award winning leadership books, James M. Kouzes and Barry Z. Posner have written a new book that examines a fundamental question: How do people learn leadership? How do...
Bridging the Soft Skills Gap. How to Teach the Missing Basics to Todays Young Talent
Bruce Tulgan
Solve the number one problem with today's young workforce—the soft skills gap The number one challenge with today's young talent is a problem hiding in plain sight: the ever-widening soft skills gap. Today's new, young workforce has so much to...
CompTIA A+ Complete Study Guide. Exams 220-901 and 220-902
Toby Skandier
Gain the Sybex advantage with this complete guide to A+ certification The CompTIA A+ Complete Study Guide is your complete solution for A+ exam preparation. Covering 100% of Exam 220-901 and Exam 220-902 objectives, this book gives you...
Advisory Leadership. Using the Seven Steps of Heart Culture to Create Lasting Success for Any Wealth Management Firm
Greg Friedman
Thrive in a changing industry by putting your people first Advisory Leadership is a practical and highly executable guide for financial advisors and finance professionals looking to thrive in today's changing financial services industry. Written...
Money Mindset. Formulating a Wealth Strategy in the 21st Century
Jacob Gold
Harness the power of your money with a 21st century mindset The speed at which the world is evolving is compounding exponentially each day, leaving individual investors wondering how to appropriately plan for their financial future. The...
Managing Concentrated Stock Wealth. An Advisor's Guide to Building Customized Solutions
Tim Kochis
The Methodical Compendium of Concentrated Portfolio Options Managing Concentrated Stock Wealth, Second Edition is the adviser's guide to skillfully managing the risk and opportunity presented by concentrated stock holdings. Written by Tim...
Photoshop Elements 14 For Dummies
Barbara Obermeier
The bestselling book on Photoshop Elements—now in a new edition Getting great photos is easier than you think—it just takes some know-how and a tool like Adobe's Photoshop Elements. Photoshop Elements 14 For Dummies is a fun and easy-to-follow...
Can't Not Do. The Compelling Social Drive that Changes Our World
Paul Shoemaker
With so many social challenges facing our world, trying to effect change feels daunting. The problems are complex, the politics murky, and the players innumerable. Yet, every day there are regular heroes making a significant impact on our most...
Thinkquiry Toolkit 1. Reading and Vocabulary Strategies for College and Career Readiness
PCG Education
Essential, easy-to-implement tools for teachers to help improve literacy across the content areas, as mandated by the CCSS. Thinkquiry Toolkit 1, Second Edition, is a collection of teacher instructional practices, student learning strategies,...
Modern Islamic Banking. Products and Processes in Practice
Natalie Schoon
A complete, detailed guide to modern Islamic banking fundamentals Modern Islamic Bankingprovides a comprehensive, up-to-the-minute guide to the products, processes and legal doctrines underlying Islamic banking. Written by a pioneering...
DIY Financial Advisor. A Simple Solution to Build and Protect Your Wealth
Wesley R. Gray
DIY Financial Advisor: A Simple Solution to Build and Protect Your Wealth DIY Financial Advisor is a synopsis of our research findings developed while serving as a consultant and asset manager for family offices. By way of background, a family...
The Art of Change Leadership. Driving Transformation In a Fast-Paced World
Cheryl Cran
Be an transformational leader during times of rapid organizational change The Art of Change Leadership represents a major milestone in the study of change leadership. An approachable yet thorough guide for leaders and team members that...
The Big Shift in IT Leadership. How Great CIOs Leverage the Power of Technology for Strategic Business Growth in the Customer-Centric Economy
Hunter Muller
Learn the unique leadership strategies of the effective, essential CIO Beyond the Cloud provides a blueprint for leadership in an era of high volatility, rapid transformation, and amazing growth. An effective CIO is essential to the successful...
Investing in Commodities For Dummies
Amine Bouchentouf
Add another dimension to your portfolio with commodities Do you know how commodities stack up against other investment options? Investing In Commodities For Dummies is a straightforward resource that provides an in-depth look at what commodities...
Investing In Dividends For Dummies
Lawrence Carrel
Get the lowdown on adding dividend stocks to your investment portfolio Investing In Dividends For Dummies shares the fundamental information you need to know about one of the steadiest investments you can make: dividends. This approachable...
Investing in ETFs For Dummies
Russell Wild
Diversify! Add ETFs to your investment portfolio Whether you are a seasoned investor or you're just getting into the investment game, one thing is certain: you need to diversify! Investing In ETFs For Dummies is a practical, easy-to-use resource...
Investing in Bonds For Dummies
Russell Wild
Change up your investment strategy. Diversify with bonds! Stock, bonds, mutual funds—are all of these elements really necessary in your investment portfolio? Yes! Investing in Bonds For Dummies introduces you to the world of bond investment—and...
Getting a Coding Job For Dummies
Nikhil Abraham
Your friendly guide to getting a job in coding Getting a Coding Job For Dummies explains how a coder works in (or out of) an organization, the key skills any job requires, the basics of the technologies a coding pro will encounter, and how to...
The Hard Hat. 21 Ways to Be a Great Teammate
Джон Гордон
Great teammates don’t just impact you today; they impact you for the rest of your life. From the moment Jon Gordon heard about George Boiardi and the Hard Hat he was intrigued and captivated. Over the years he visited George’s coaches, attended...
Leading with Noble Purpose. How to Create a Tribe of True Believers
Lisa McLeod Earle
Profit doesn't drive purpose. Purpose drives profit. We made some incorrect assumptions about work and those assumptions are killing us. We allowed a narrative that is solely about earnings to replace what we know to be true about human...
Capital Projects. What Every Executive Needs to Know to Avoid Costly Mistakes and Make Major Investments Pay Off
Paul Barshop
A real-world framework for driving capital project success Capital Projects provides an empirically-based framework for capital project strategy and implementation, based on the histories of over 20,000 capital projects ranging from $50,000 to...
Family Trusts. A Guide for Beneficiaries, Trustees, Trust Protectors, and Trust Creators
Keith Whitaker
An insightful and practical guide to family trusts Family Trusts is a step-by-step guide for anyone involved in family trusts: trust creators, trustees, beneficiaries, and advisors. It will help families create and administer a culture that...
It's Not Rocket Science. 4 Simple Strategies for Mastering the Art of Execution
Dave Anderson
Stop chasing hot trends and start driving real growth It's Not Rocket Science blasts through the trends and false promises permeating the business world to help you and your company get back to basics and get things done. Why doggedly pursue the...
5 Gears. How to Be Present and Productive When There is Never Enough Time
Jeremie Kubicek
Be present, connect more effectively, all while being as productive as possible 5 Gears: How to Be Present and Productive When There Is Never Enough Time teaches you to shift into the right gear at the right time so that you can grow in your...
5 Voices. How to Communicate Effectively with Everyone You Lead
Jeremie Kubicek
Discover your leadership voice and unlock your potential to influence others 5 Voices is the code for unlocking your capacity to have honest conversations and build deeper, more authentic relationships with your teams, your families and your...
John Bogle on Investing. The First 50 Years
Джон Богл
Get fifty years of industry-defining expertise in a single volume John Bogle on Investing is a compilation of the best speeches ever delivered by one of the 20th century's towering financial giants. Individually, each of these speeches delivers...
Bogle On Mutual Funds. New Perspectives For The Intelligent Investor
Джон Богл
The seminal work on mutual funds investing is now a Wiley Investment Classic Certain books have redefined the way we view the world of finance and investing—books that should be on every investor’s shelf. Bogle On Mutual Funds—the definitive...
