Автор: Vijay Mahajan
The Arab World Unbound. Tapping into the Power of 350 Million Consumers
Vijay Mahajan
An expert's guide to exploring business opportunities in the burgeoning Arab marketplace This groundbreaking book reveals the myriad opportunities presented by the Arab World's market of 350 million consumers, who collectively wield the...
Digital Marketing. Global Strategies from the World's Leading Experts
Vijay Mahajan
The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes...
