Автор: Yves-Alain Ach

. Financial Information and Brand Value

Financial Information and Brand Value

Yves-Alain Ach

The brand is the company's most important asset. In their financial statements, companies are faced with a lack of accounting recognition for the brands they have created, and value recognition for the brands they have acquired. This book...

Оставайтесь на связи

Будьте в курсе новостей о выходящих книгах, подпишитесь на нашу еженедельную рассылку:
© 2011-2024. Your Lib. All Rights Reserved.