Автор: Roger Blackwell

. Brands That Rock. What Business Leaders Can Learn from the World of Rock and Roll

Brands That Rock. What Business Leaders Can Learn from the World of Rock and Roll

Roger Blackwell

The unique ability of rock and roll to inspire fanatical support from its customers is undeniable; the loyalty showered upon the Rolling Stones, Elton John, Aerosmith, and others who create it, unmatched; and the lessons for corporate America,...

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