Автор: Marty Cagan

Vollst?ndig ?berarbeitete Neuauflage!<br> <br> Wie definieren, designen und entwickeln die heute erfolgreichsten Technologie-Firmen – Amazon, Google, Facebook, Netflix, Tesla – Produkte, die buchst?blich von Milliarden Kunden...

What is it about the top tech product companies such as Amazon, Apple, Google, Netflix and Tesla that enables their record of consistent innovation?  Most people think it’s because these companies are somehow able to find and attract a level...