Автор: Mal Warwick

A Nonprofit Survival Kit for Hard Times «This is a must-read for all of us in fundraising. Mal Warwick includes practical approaches for difficult economic times, from zero-based thinking about our programs to strategies for relating to our...

Includes Sample Letters, Real World Examples, Style Tips, New Chapters on E-mail, Websites, Social Media, and More… Now in a completely revised third edition, this classic book shows how to create winning appeals that will realize the full...