Автор: Larry Weber
The Digital Marketer. Ten New Skills You Must Learn to Stay Relevant and Customer-Centric
Larry Weber
Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you ready? These are just a few of the newest trends in digital marketing that are part of our everyday world. In The Digital Marketer: Ten New Skills You Must...
Marketing to the Social Web. How Digital Customer Communities Build Your Business
Larry Weber
Praise for Marketing to the Social Web «Weber understands that the world is going digital and that competitive advantage will accrue to those who understand the transformation. CEOs should heed this transformation and learn from Weber's insights...
Marketing to the Social Web. How Digital Customer Communities Build Your Business
Larry Weber
An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube...
Authentic Marketing. How to Capture Hearts and Minds Through the Power of Purpose
Larry Weber
Engage on a deeper level by disrupting the typical business development script Authentic Marketing offers a forward-thinking approach to achieving an entirely new level of engagement with today’s purpose-driven and skeptical audiences. The heart...
