Автор: Katya Andresen
The Nonprofit Marketing Guide. High-Impact, Low-Cost Ways to Build Support for Your Good Cause
Katya Andresen
A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your...
Robin Hood Marketing. Stealing Corporate Savvy to Sell Just Causes
Katya Andresen
Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively...
