Автор: Katya Andresen
Robin Hood Marketing. Stealing Corporate Savvy to Sell Just Causes
Katya Andresen
Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively...
The Nonprofit Marketing Guide. High-Impact, Low-Cost Ways to Build Support for Your Good Cause
Katya Andresen
A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your...
