Автор: Joseph Jaffe
Flip the Funnel. How to Use Existing Customers to Gain New Ones
Joseph Jaffe
Why customer retention is the new acquisition If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the...
Z.E.R.O. Zero Paid Media as the New Marketing Model
Joseph Jaffe
The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. Sounds exciting except...
Join the Conversation. How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership
Joseph Jaffe
With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers...
Life After the 30-Second Spot. Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising
Joseph Jaffe
The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using...
