Автор: Jill Griffin
Taming the Search-and-Switch Customer. Earning Customer Loyalty in a Compulsion-to-Compare World
Jill Griffin
Praise for Taming the Search-and-Switch Customer «What an excellent wake-up call! Your company's most valuable asset—your loyal customers—have more tools than ever to compare you to competitors and switch. Griffin does an excellent job...
Customer Winback. How to Recapture Lost Customers--And Keep Them Loyal
Jill Griffin
Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and...
