Автор: Madhavan Ramanujam

. Monetizing Innovation. How Smart Companies Design the Product Around the Price

Monetizing Innovation. How Smart Companies Design the Product Around the Price

Madhavan Ramanujam

Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation—measured in dollars and cents—is a very hard target to hit....

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