Автор: David Aaker A.
Brand Relevance. Making Competitors Irrelevant
David Aaker A.
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and...
Three Threats to Brand Relevance. Strategies That Work
David Aaker A.
Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energized or being damaged instead of strengthened.—David Aaker From branding guru David Aaker comes...
