Автор: Azza Frikha

. Measurement in Marketing

Measurement in Marketing

Azza Frikha

Scientific research uses concepts (or constructs) and requires means to measure them. Often latent, abstract and not directly observable, these concepts demand special attention. When facing problems related to their operationalization,...

Оставайтесь на связи

Будьте в курсе новостей о выходящих книгах, подпишитесь на нашу еженедельную рассылку:
© 2011-2024. Your Lib. All Rights Reserved.