Автор: Anders Gustafsson

. Competing in a Service Economy. How to Create a Competitive Advantage Through Service Development and Innovation

Competing in a Service Economy. How to Create a Competitive Advantage Through Service Development and Innovation

Anders Gustafsson

Competing in a Service Economy is a hands-on guide to creating services, with illustrative examples from service-oriented companies including Disney, Ericsson, IKEA, National Association of Convenience Stores, Ritz Carlton, Scandinavian Airline...

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