• 1
  • 2
  • 3
  • 4
  • ...
  • 6

  • техника продаж

    Ася Барышева. Как продать слона

    Как продать слона

    Ася Барышева

    Как работать с клиентом, чтобы добиться заключения выгодной сделки? Как превратить клиента из равнодушного наблюдателя в счастливого обладателя товара? Общение с клиентом – это процесс, эффективное управление которым приводит менеджера по сбыту...
    Евгений Литвин. Прибыльный блог: создай, раскрути и заработай

    Прибыльный блог: создай, раскрути и заработай

    Евгений Литвин

    Что такое блог, сегодня знает каждый или практически каждый пользователь Интернета. И судя по стремительно возрастающему количеству блогов в Сети, для многих блогинг – достаточно серьезное увлечение. Но далеко не каждый знает, что это увлечение...
    Андрей Парабеллум. Технология продаж. Как зарабатывать неприлично много денег

    Технология продаж. Как зарабатывать неприлично много денег

    Андрей Парабеллум

    Книга, которую вы держите в руках, не похожа ни на какую другую. Это не обычная бизнес-литература, а захватывающий роман, который шаг за шагом научит вас передовым и действенным технологиям продаж. Почему вам стоит прочитать эту книгу: •...
    Мурат Тургунов. Партизанские продажи. Как увести клиента у конкурентов

    Партизанские продажи. Как увести клиента у конкурентов

    Мурат Тургунов

    Откуда брать клиентов? Есть два пути: переманить их у конкурентов или вырастить новых. Второй вариант очень долгий, дорогой и рискованный. Остается первый – начать войну за клиентов. И в этой войне партизанские методы продаж приносят наибольшую...
    Оксана Овчинникова. Продавец русской мафии

    Продавец русской мафии

    Оксана Овчинникова

    Для того чтобы разговор «по понятиям» завершился успешной сделкой, необходимо в совершенстве знать законы и правила продаж. В работе продавца как начинающего, так и опытного, зачастую не хватает знания некоторых тонкостей,...

    С. В. Иванова. Продажи на 100%: Эффективные техники продвижения товаров и услуг

    Продажи на 100%: Эффективные техники продвижения товаров и услуг

    С. В. Иванова

    Все мы каждый день что-нибудь продаем – кто-то делает это по роду деятельности, а кто-то «реализует» собственные идеи коллегам, руководству, подчиненным и даже друзьям и родственникам. И от того, насколько мы будем убедительны, применяя умение...
    Ицхак Пинтосевич. Продавай! Секреты продаж на все случаи жизни

    Продавай! Секреты продаж на все случаи жизни

    Ицхак Пинтосевич

    Мы все продаем свой труд, время, идеи, услуги. Только одни умеют это делать и зарабатывают много денег, а другие не умеют и довольствуются тем, что есть. Книга-тренинг известного эксперта в системном развитии личности и бизнеса Ицхака...
    Михаил Горностаев. Справочник торгового представителя, или Я работаю в «полях»

    Справочник торгового представителя, или Я работаю в «полях»

    Михаил Горностаев

    Почему и зачем написана эта книга? Много лет назад, хотя, если честно совсем недавно, когда я только начинал работать торговым представителем, с первых же минут оказался в обстановке полной неизвестности. Заброшенный в «поля» для завоевания...
    Максим Батырев. 45 татуировок продавана. Правила для тех, кто продает и управляет продажами

    45 татуировок продавана. Правила для тех, кто продает и управляет продажами

    Максим Батырев

    Если вы работаете в продажах, можно вас поздравить. Продажи делают людей сильными переговорщиками, психологами, управленцами, ораторами. Хорошим продавцам по плечу практически любые бизнес-задачи. Автор этой книги, известный бизнес-спикер...
    Альберт Талипов. Особенности бизнеса b2b

    Особенности бизнеса b2b

    Альберт Талипов

    В бизнесе b2b почти не работает реклама в СМИ, высока роль личных взаимоотношений с клиентом и не «прокатывает» манипуляция желаниями и эмоциями людей. Здесь успех пропорционален объему проделанной работы, а настоящих профи никогда не заменят...
    Николай Шевыров. Монополия на клиента

    Монополия на клиента

    Николай Шевыров

    В наше время «уникальный, не имеющий аналогов продукт» – чрезвычайная редкость. В каждой сделке соревнуются не компании, а их представители. Эта книга – о том, что мечтает знать каждый менеджер по продажам: как привлечь и удержать клиента? как...
    Андрей Сизов. Карманный справочник Богатого продавца или 55 советов для успешных продаж

    Карманный справочник Богатого продавца или 55 советов для успешных продаж

    Андрей Сизов

    В этой книге собраны наблюдения из жизни о ценах, продавцах, клиентах и том, что на самом деле важно. Известный бизнес-тренер и писатель Андрей Игоревич Сизов раскрывает принципы, лежащие в основе успешных продаж. Советы Андрея Сизова имеют вид...
    Андрей Меркулов. Удвоение продаж в оконном бизнесе

    Удвоение продаж в оконном бизнесе

    Андрей Меркулов

    Книга «Удвоение продаж в оконном бизнесе» предназначена для владельцев оконных компаний, а также для коммерческих директоров, в задачи которых входит увеличение прибыльности оконного бизнеса. Она содержит конкретные пошаговые методики по...
    Lauren  Vaccarello. The Retargeting Playbook. How to Turn Web-Window Shoppers into Customers

    The Retargeting Playbook. How to Turn Web-Window Shoppers into Customers

    Lauren Vaccarello

    How to reach the 98 percent of people who leave your website without converting sales The Retargeting Playbook is a complete guide for digital marketers about how to reach the 95 to 98 percent of people who leave a brand's website without...
    Mark  Roberge. The Sales Acceleration Formula. Using Data, Technology, and Inbound Selling to go from $0 to $100 Million

    The Sales Acceleration Formula. Using Data, Technology, and Inbound Selling to go from $0 to $100 Million

    Mark Roberge

    Use data, technology, and inbound selling to build a remarkable team and accelerate sales The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the...
    Lisa McLeod Earle. Leading with Noble Purpose. How to Create a Tribe of True Believers

    Leading with Noble Purpose. How to Create a Tribe of True Believers

    Lisa McLeod Earle

    Profit doesn't drive purpose. Purpose drives profit. We made some incorrect assumptions about work and those assumptions are killing us. We allowed a narrative that is solely about earnings to replace what we know to be true about human...
    Jeb  Blount. Fanatical Prospecting. The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling

    Fanatical Prospecting. The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling

    Jeb Blount

    Ditch the failed sales tactics, fill your pipeline, and crush your number Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most...
    Aaron  Ross. From Impossible To Inevitable. How Hyper-Growth Companies Create Predictable Revenue

    From Impossible To Inevitable. How Hyper-Growth Companies Create Predictable Revenue

    Aaron Ross

    Impossible Goals, Inevitable Successes Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling...
    David Meerman Scott. The New Rules of Sales and Service. How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business

    The New Rules of Sales and Service. How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business

    David Meerman Scott

    The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more...
    Jamie  Shanks. Social Selling Mastery. Scaling Up Your Sales and Marketing Machine for the Digital Buyer

    Social Selling Mastery. Scaling Up Your Sales and Marketing Machine for the Digital Buyer

    Jamie Shanks

    A concrete framework for engaging today's buyer and building relationships Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has...
    Jeb  Blount. Sales EQ. How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal

    Sales EQ. How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal

    Jeb Blount

    The New Psychology of Selling The sales profession is in the midst of a perfect storm. Buyers have more power—more information, more at stake, and more control over the sales process—than any time in history. Technology is bringing disruptive...
    David  Swanson. The Data Driven Leader. A Powerful Approach to Delivering Measurable Business Impact Through People Analytics

    The Data Driven Leader. A Powerful Approach to Delivering Measurable Business Impact Through People Analytics

    David Swanson

    Data is your most valuable leadership asset—here's how to use it The Data Driven Leader presents a clear, accessible guide to solving important leadership challenges through human resources-focused and other data analytics. This engaging book...
    Mathew  Sweezey. Marketing Automation For Dummies

    Marketing Automation For Dummies

    Mathew Sweezey

    Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A...
    Belinda  Ellsworth. Direct Selling For Dummies

    Direct Selling For Dummies

    Belinda Ellsworth

    Become a direct sales success story with this insider guide to making it big Direct Selling For Dummies is the perfect resource for anyone involved or interested in direct sales. Written by a 35-year veteran of this booming industry, this useful...
    Jenny  Ng. Influencer Marketing For Dummies

    Influencer Marketing For Dummies

    Jenny Ng

    The easy way to get 'in' with influencer marketing Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer...
    Jeanette  McMurtry. Marketing For Dummies

    Marketing For Dummies

    Jeanette McMurtry

    The classic, bestselling marketing guide, updated for the digital era Marketing For Dummies, 5th Edition is the ultimate handbook for boosting your business. Whether you're a small mom-and-pop shop, a local nonprofit, or a mid-size business...
    Timothy Sullivan T.. The Collaborative Sale. Solution Selling in a Buyer Driven World

    The Collaborative Sale. Solution Selling in a Buyer Driven World

    Timothy Sullivan T.

    Buyer behavior has changed the marketplace, and sellers must adapt to survive The Collaborative Sale: Solution Selling in Today's Customer-Driven World is the definitive guide to the new reality of sales. The roles of buyers, sellers, and...
    Mike  Schultz. Insight Selling. Surprising Research on What Sales Winners Do Differently

    Insight Selling. Surprising Research on What Sales Winners Do Differently

    Mike Schultz

    What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place? Mike Schultz and John Doerr, bestselling authors and world-renowned sales experts, set out to find the answer. They studied more...
    Scott  Stratten. UnMarketing. Everything Has Changed and Nothing is Different

    UnMarketing. Everything Has Changed and Nothing is Different

    Scott Stratten

    UnMarket to build trust and make lifelong customers! In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop Marketing, Start Engaging and began a journey that would take them around the world sharing their message of...
    Rob  Adams. If You Build It Will They Come?. Three Steps to Test and Validate Any Market Opportunity

    If You Build It Will They Come?. Three Steps to Test and Validate Any Market Opportunity

    Rob Adams

    Know if you'll hit your targets before pulling the trigger on any marketing plan More than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In...
    Наполеон Хилл. How To Sell Your Way Through Life

    How To Sell Your Way Through Life

    Наполеон Хилл

    TIMELESS WISDOM from the ORIGINAL PHILOSOPHER of PERSONAL SUCCESS «No matter who you are or what you do, you are a salesperson. Every time you speak to someone, share an opinion or explain an idea, you are selling your most powerful asset . . ....
    Harry Friedman J.. No Thanks, I'm Just Looking. Sales Techniques for Turning Shoppers into Buyers

    No Thanks, I'm Just Looking. Sales Techniques for Turning Shoppers into Buyers

    Harry Friedman J.

    Secrets of the trade from the master of retail selling and sales training No Thanks, I'm Just Looking gives anyone the inside scoop on how to skyrocket their selling career with a system of easy-to-learn practical money-making steps. By saving...
    Frank J. Rumbauskas, Jr.. The Never Cold Call Again Online Playbook. The Definitive Guide to Internet Marketing Success

    The Never Cold Call Again Online Playbook. The Definitive Guide to Internet Marketing Success

    Frank J. Rumbauskas, Jr.

    An all-in-one guide to online marketing from the New York Times bestselling author of Never Cold Call Again In Never Cold Call Again, Frank Rumbauskas shows salespeople how to achieve sales greatness without using those dreaded old tactics like...
    Andrea  Zocchi. Reshaping Retail. Why Technology is Transforming the Industry and How to Win in the New Consumer Driven World

    Reshaping Retail. Why Technology is Transforming the Industry and How to Win in the New Consumer Driven World

    Andrea Zocchi

    The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant. Along the way, they...
    Jeffrey  Gitomer. It's the Customer, Stupid!. 34 Wake-up Calls to Help You Stay Client-Focused

    It's the Customer, Stupid!. 34 Wake-up Calls to Help You Stay Client-Focused

    Jeffrey Gitomer

    Ruthlessly focus on what's convenient for customers, not what's convenient for you Ninety percent of dissatisfied clients will take their business elsewhere and never tell you why. However, ninety-five percent will become loyal customers again...
    Jesko  Perrey. Retail Marketing and Branding. A Definitive Guide to Maximizing ROI

    Retail Marketing and Branding. A Definitive Guide to Maximizing ROI

    Jesko Perrey

    Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes...
    Marlene  Jensen. Setting Profitable Prices. A Step-by-Step Guide to Pricing Strategy--Without Hiring a Consultant

    Setting Profitable Prices. A Step-by-Step Guide to Pricing Strategy--Without Hiring a Consultant

    Marlene Jensen

    Time-tested strategies for making the best possible pricing decisions and gaining an unbeatable competitive advantage Pricing is one of the most important—and difficult—marketing problems companies face when launching new products....
    Ralph Roberts R.. 52 Weeks of Sales Success. America's #1 Salesman Shows You How to Send Sales Soaring

    52 Weeks of Sales Success. America's #1 Salesman Shows You How to Send Sales Soaring

    Ralph Roberts R.

    52 Weeks of Sales Success, 2nd edition is based on Roberts' series of popular weekly sales seminars originally offered to his staff. Ralph now delivers the same energy and sales-generating wisdom and closing tools to everyone who is committed to...
    Del  Breckenfeld. The Cool Factor. Building Your Brand's Image through Partnership Marketing

    The Cool Factor. Building Your Brand's Image through Partnership Marketing

    Del Breckenfeld

    What is cool? Who knows. But there is one thing every marketer does know– nothing increases sales like cool does. In The Cool Factor, Del Breckenfeld, a long-time marketer at Fender® Musical Instruments Corp., presents an inside look at how...
    Nancy  Martini. Scientific Selling. Creating High Performance Sales Teams through Applied Psychology and Testing

    Scientific Selling. Creating High Performance Sales Teams through Applied Psychology and Testing

    Nancy Martini

    Sales managers have the most difficult job in the business world. They are responsible not just for revenue, but also for the hiring, coaching, training, and deployment of the employees who must generate it. Before the advancements that inspired...
    Phil  Fernandez. Revenue Disruption. Game-Changing Sales and Marketing Strategies to Accelerate Growth

    Revenue Disruption. Game-Changing Sales and Marketing Strategies to Accelerate Growth

    Phil Fernandez

    Strategies for any company to transform its sales and marketing efforts in a way that truly accelerates revenue growth Revenue Disruption delivers bold new strategies to transform corporate revenue performance and ignite outsized revenue growth....
    Anthony  Belli. The Street-Smart Salesman. How Growing Up Poor Helped Make Me Rich

    The Street-Smart Salesman. How Growing Up Poor Helped Make Me Rich

    Anthony Belli

    The benefit to my own company's fortunes, having worked with Anthony,has been a steadily expanding client roster, a leg up on my competition, and the ability to comfortably walk through any door knowing that the prospect who sits in judgment of...
    Jeff  Thull. Mastering the Complex Sale. How to Compete and Win When the Stakes are High!

    Mastering the Complex Sale. How to Compete and Win When the Stakes are High!

    Jeff Thull

    Praise for Mastering the Complex Sale «Jeff Thull's process plays a key role in helping companies and their customers cross the chasm with disruptive innovations and succeed with game-changing initiatives.» —Geoffrey A. Moore, author of Crossing...
    Carolyn  Tate. Conscious Marketing. How to Create an Awesome Business with a New Approach to Marketing

    Conscious Marketing. How to Create an Awesome Business with a New Approach to Marketing

    Carolyn Tate

    In the modern economy, businesses must have heart The marketing industry is broken. Consumers are tired of interruption, push, mass media and the manipulation of marketing and advertising generally. They want to deal with honest, ethical...
    Bill  Guertin. The 800-Pound Gorilla of Sales. How to Dominate Your Market

    The 800-Pound Gorilla of Sales. How to Dominate Your Market

    Bill Guertin

    Smart insight and best practices for achieving sales excellence in any market The proverbial 800-pound gorilla is the monster in the room that you just can’t ignore, though maybe you want to. In sales, the 800-pound gorilla is that salesperson...
    Lisa McLeod Earle. Selling with Noble Purpose, Enhanced Edition. How to Drive Revenue and Do Work That Makes You Proud

    Selling with Noble Purpose, Enhanced Edition. How to Drive Revenue and Do Work That Makes You Proud

    Lisa McLeod Earle

    Turn an effective sales force into one that is truly outstanding Drawing on two decades of consulting with leading sales organizations, sales leadership expert Lisa Earle McLeod reveals how a Noble Sales Purpose (NSP) can drive a team to...
    William Brooks T.. Playing Bigger Than You Are. How to Sell Big Accounts Even if You're David in a World of Goliaths

    Playing Bigger Than You Are. How to Sell Big Accounts Even if You're David in a World of Goliaths

    William Brooks T.

    The small or mid-sized business' guide to outselling the big boys Often, small or mid-sized businesses don't think they have the resources or the talent to compete with the larger competitors in their industry. But just because they don't have...
    Chris  Lytle. The Accidental Sales Manager. How to Take Control and Lead Your Sales Team to Record Profits

    The Accidental Sales Manager. How to Take Control and Lead Your Sales Team to Record Profits

    Chris Lytle

    Key skills to make sales managers better developers of salespeople Get out of the firefighting business and into the business of developing the people who develop your profits. Successful salespeople rightfully become sales managers because of...
    Robert  Wollan. Selling Through Someone Else. How to Use Agile Sales Networks and Partners to Sell More

    Selling Through Someone Else. How to Use Agile Sales Networks and Partners to Sell More

    Robert Wollan

    Experience the growth multiplier effect through transforming the distribution and sales network Selling Through Someone Else tackles new opportunities to drive company growth by taking a fresh look at the customer smart distribution and sales...
    Paul  Gillin. Social Marketing to the Business Customer. Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships

    Social Marketing to the Business Customer. Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships

    Paul Gillin

    The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and...
  • 1
  • 2
  • 3
  • 4
  • ...
  • 6
  • Оставайтесь на связи

    Будьте в курсе новостей о выходящих книгах, подпишитесь на нашу еженедельную рассылку:
    © 2011-2024. Your Lib. All Rights Reserved.