дистрибуция
Style and Statistics. The Art of Retail Analytics
Brittany Bullard
A non-technical guide to leveraging retail analytics for personal and competitive advantage Style & Statistics is a real-world guide to analytics in retail. Written specifically for the non-IT crowd, this book explains analytics in an...
The Nordstrom Way to Customer Experience Excellence. Creating a Values-Driven Service Culture
Robert Spector
The fully revised and updated edition of the classic book about Nordstrom's extraordinary customer service In this new edition of the management classic, the authors explore in-depth the core values of the culture that have made Nordstrom...
Branded!. How Retailers Engage Consumers with Social Media and Mobility
Bernie Brennan
Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies. Market-leading retailers are engaging technology-savvy customers though social...
Luxury Retail Management. How the World's Top Brands Provide Quality Product and Service Support
Michel Chevalier
Noted experts offer invaluable insights into the glamorous world of luxury retail Luxury Retail Management is your gold-plated ticket to the glamorous world of luxury retail. Defining all the tools that are necessary to manage luxury stores,...
Retail Analytics. The Secret Weapon
Emmett Cox
The inside scoop on boosting sales through spot-on analytics Retailers collect a huge amount of data, but don't know what to do with it. Retail Analytics not only provides a broad understanding of retail, but also shows how to put accumulated...
Greentailing and Other Revolutions in Retail. Hot Ideas That Are Grabbing Customers' Attention and Raising Profits
Neil Stern Z.
An introduction to greentailing and the five other biggest trends in the retail business In their newest book on retailing, authors Stern and Ander examine the revolutions occurring in the retail marketplace, with particular emphasis on the...
Winning At Retail. Developing a Sustained Model for Retail Success
Neil Stern Z.
Praise for Winning At Retail «Winning at Retail offers the most effective strategies available for retailers. At McDonald's, the 'Quick-EST' model is crucial, because being close and convenient to where our customers live, work, and shop helps...
The Gender Intelligent Retailer. Discover the Connection Between Women Consumers and Business Growth
Sean McSweeney
“Through engaging and direct analysis, Joanne Thomas Yaccato has drawn the line clearly for businesses—any successful client relationship strategy must consider the unique perspectives of women. Small, medium and large organizations can benefit...
Retail Business Kit For Dummies
Rick Segel
Whether you’re a novice or a seasoned retail entrepreneur, Retail Business Kit For Dummies shows you how to start and run your business in today’s retail marketplace—from your original dream and the day-to-day operation to establishing a...
America's Corner Store. Walgreen's Prescription for Success
John Bacon U.
Praise for America's Corner Store «Who would have thought the story of a drugstore chain could encompass so much vital and fascinating American history? With superb storytelling skills, John Bacon gives us a vivid and insightful chronicle of...
The LIVING Supply Chain
Robert Handfield
Creates a managerial compass for entering into the LIVING (Live, Intelligent, Velocity, Interactive, Networked, and Good) era of supply chain management and defines the imperative for creating Velocity and Visibility as the focal point for...
Shopped: The Shocking Power of British Supermarkets
Joanna Blythman
An elegant demolition of the supermarket miracle, this book charts the impact that supermarkets have had on every aspect of our lives and culture.Did you know…• Almost 50% of supermarket fruit and vegetables contain pesticide residues?• UK...
Luxury China
Michel Chevalier
A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand...
The Art of Retail Buying
Группа авторов
Buying for retail is a demanding and challenging job that requires a creative flair, a strong awareness of fashion trends, life trends as well as good interpersonal and team working skills. Buyers and merchandisers have to ensure that the right...
Supply Chain Management For Dummies
Daniel Stanton
Increase your knowledge of supply chain management and leverage it properly for your business If you own or make decisions for a business, you need to master the critical concept of supply chain management. Supply Chain Management For...
Товароведение и товарный менеджмент товаров для творчества, развития, спорта, активного отдыха и мебели
Сергей Львович Калачев
В учебнике даны классификации категорий «игрушки», «товары для спорта», «мебель»; характеристика товарных позиций; конструктивные особенности, факторы качества, оценка качества товаров; требования законодательства и стандартов. Для студентов...
Купить того, кто продает. Как добиться от менеджеров по продажам стабильного результата
Анна Сорокина
Многие собственники бизнеса думают, что в компании нет продаж, потому что вокруг плохие менеджеры, никто не хочет и не умеет работать.
Анна Сорокина считает, что это совсем не так, а ключ к успешным продажам и стабильному бизнесу – в умелом...
От производителя до клиента: Руководство по успешной дистрибуции
Артем Демиденко
Встречайте книгу, которая станет вашим ключевым проводником в мире дистрибуции – "От производителя до клиента: Руководство по успешной дистрибуции". В условиях быстро меняющегося бизнес-ландшафта именно дистрибуция становится центром успеха и...
Стимулирование продаж: принципы, методы, оценка
Ольга Александровна Шальнова
В учебном пособии анализируются методы и виды стимулирования сбыта, особенности их использования, возможности достижения с их помощью определенных экономических целей по продвижению торговой марки, механизмы оценки эффективности промо-акций....
