Big Data - Challenges for the Hospitality Industry
Michael Toedt
Hotel companies who are able to deal with Big Data will create a sustainable competitive advantage. But what is Big Data and how can we use it in the Hospitality Industry? What is the distinctive value and what are key areas for a successful implementation? Michael Toedt explains in this book the biggest hurdle – the lack of knowledge within the senior management and the willingness to implement the necessary changes – and gives hoteliers recommendations to avoid the main failures.
- Категория: изобразительное искусство
- Правообладатель: Bookwire
- Возрастное ограничение: 0+
- ISBN: 9783844275933
- Легальная стоимость: 1042.77 руб.
Читать книгу «Big Data - Challenges for the Hospitality Industry» онлайн:
Комментарии ():
Вам также может понравиться:
