интернет-бизнес
eBu$iness. 7 Steps to Get Your Small Business Online.. and Making Money Now!
Paul Wallbank
Is your business website a money pit? A source of frustration? A time-waster? Does your business even have an online presence? It's time to get your website working for you and making money. The web and social media have become the new...
Twitter Marketing. An Hour a Day
Hollis Thomases
The complete guide to a successful Twitter marketing campaign Twitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand...
Facebook Marketing. An Hour a Day
Chris Treadaway
The bestselling Sybex guide to marketing on Facebook, now fully updated As the second most-visited site on the web, Facebook offers myriad marketing opportunities and a host of new tools. This bestselling guide is now completely updated to cover...
The Social Media Management Handbook. Everything You Need To Know To Get Social Media Working In Your Business
Nick Smith
How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for...
The Trend Following Bible. How Professional Traders Compound Wealth and Manage Risk
Andrew Abraham
A proven approach to trading success based on the best commodity trading advisors Profiting from long-term trends is the most common path to success for traders. The challenge is recognizing the emergence of a trend and determining where to...
The Social Media MBA Guide to ROI. How to Measure and Improve Your Return on Investment
Christer Holloman
The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a...
Fly Fishing the Stock Market. How to Search for, Catch, and Net the Market's Best Trades
Stephen Morris
How the strategies and tactics of fly fishing can translate to improved trading performance Much like trading, successful fly fishing requires both an understanding of «big picture» conditions and the ability to implement tactical techniques to...
The Social Media Bible. Tactics, Tools, and Strategies for Business Success
Lon Safko
The go-to guide to social media skills, now in an updated and revised Third Edition The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for...
Win the Game of Googleopoly. Unlocking the Secret Strategy of Search Engines
Sean Bradley V.
Rank higher in search results with this guide to SEO and content building supremacy Google is not only the number one search engine in the world, it is also the number one website in the world. Only 5 percent of site visitors search past the...
The Social Media MBA. Your Competitive Edge in Social Media Strategy Development and Delivery
Christer Holloman
It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to...
E-Mail Marketing For Dummies
John Arnold
Updated to reflect the hottest new trends, technologies, and strategies! Much has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more ways...
Location Based Marketing For Dummies
Mike Schneider
Learn to create a two-way dialog with customers with location-based services and smartphones Location-based services (LBS) have started to gain popularity in the marketplace with more and more businesses starting to incorporate LBS into their...
Web Marketing All-in-One For Dummies
John Arnold
Build an online presence for your business with web marketing Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web...
Online Reputation Management For Dummies
Lori Stradtman Randall
More important than ever–how to manage your online reputation In today's social world, managing your online reputation is more critical than ever, whether it's your company brand or yourself as a brand, and one thing is certain: everyone needs a...
Social Media Commerce For Dummies
Marsha Collier
Capture customers and sales with social media commerce Social media commerce is a booming industry. By using social networks in the context of e-commerce transactions, brands large and small are making their products more available and more...
Facebook Marketing All-in-One For Dummies
Jan Zimmerman
Reach your customers with the latest Facebook marketing strategies Facebook Marketing All-in-One For Dummies, 3rd Edition is a detailed resource for businesses, brands, and people who are interested in promoting themselves, their goods, and...
Social Media Optimization For Dummies
Ric Shreves
Optimize, optimize, optimize to get the most out of your company's social media presence As it turns out, social media is good for a lot more than funny cat videos, memes, and sharing what you're eating for lunch with the world. As the social...
Mobile Marketing For Dummies
John Arnold
Straightforward advice on building and launching a mobile marketing plan Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most...
Twitter Marketing For Dummies
Kyle Lacy
Get the latest tweets, tools, tips, and techniques and kick-start your Twitter marketing campaign! As the fastest-growing social networking service with more than 50 million tweets posted per day, Twitter poses a plethora of marketing...
Content Marketing For Dummies
Susan Gunelius
Get the whole picture and learn to create a successful online content marketing program Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right...
Cause Marketing For Dummies
Joe Waters
Create a mutually beneficial partnership between nonprofit and for-profit enterprises Cause marketing creates a partnership with benefits for both a nonprofit entity and a business. Written by an expert on cause marketing whose blog,...
Complete B2B Online Marketing
William Martin Leake
Learn to take full advantage of search and social media for B2B marketing Business-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace...
Google+ Marketing For Dummies
Jesse Stay
Organize customers, craft targeted messages, or host Hangouts with Google?s social network Google+ is Google's social network that has the social media world abuzz with excitement. With Google tools like YouTube, Picasa, Blogger, and Picnik...
Day Trade Online
Christopher Farrell A.
Day trading can be quite lucrative, but only if you know what you are doing. As Farrell points out: «Trading for a living is hard. Trading for a living over the Internet is even harder. There are many challenges and obstacles that confront you....
Killer Facebook Ads. Master Cutting-Edge Facebook Advertising Techniques
Marty Weintraub
Expert Facebook advertising techniques you won't find anywhere else! Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Whether...
Instagram. Секрет успеха ZT PRO. От А до Я в продвижении
Екатерина Уварова
Мир виртуального общения развивается и меняется ежесекундно. Буквально за пару лет Instagram, созданный как обычное приложение, стало полноценной социальной сетью, которая уверенно движется к вершинам популярности среди пользователей во всем...
The Social Network Business Plan. 18 Strategies That Will Create Great Wealth
David Silver
All of us know that users of the Web do not read advertisements on the websites we visit, yet the online communities are emerging as the next great media rely solely on this method to produce revenue. In The Social Network Business Plan, social...
Marketing to the Social Web. How Digital Customer Communities Build Your Business
Larry Weber
Praise for Marketing to the Social Web «Weber understands that the world is going digital and that competitive advantage will accrue to those who understand the transformation. CEOs should heed this transformation and learn from Weber's insights...
Marketing to the Social Web. How Digital Customer Communities Build Your Business
Larry Weber
An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube...
Налог на глупость
Дмитрий Котовский
В интернете его никто не знает, но практически все ненавидят. Это история человека, который сделал себя миллионером, пройдя непростой путь с нуля до 70 000 рублей чистой прибыли в сутки. Без цензуры, как есть. Приготовьтесь взглянуть на...
The Online Trading Cookbook
Alpesh Patel
The Online Trading Cookbook is a unique resource for busy online traders of all levels, addressing the need amongst the growing number of those trading and investing from home for solid, low risk trading strategies which they can incorporate...
Как заработать в Youtube. Два проверенных способа
Александр Маков
В этой книге – два способа с пошаговым описанием, как заработать деньги на своем канале в Youtube. Причём, не нужно быть экспертом. В процессе подготовки для запуска вашего коммерческого проекта в Youtube вам не придётся ничего искать и...
Маркетинг в социальных медиа. Интернет-маркетинговые коммуникации. Учебное пособие
Коллектив авторов
Появление технологий Web 2.0 стало отправной точкой для возникновения новой социальной среды общения, получившей название социальных медиа. Интернет, меняя привычную природу коммуникаций, неизбежно влияет и на маркетинг. В книге обобщен опыт...
Foreign Corrupt Practices Act Compliance Guidebook. Protecting Your Organization from Bribery and Corruption
Biegelman Martin T.
Foreign Corrupt Practices Act Compliance Guidebook shows readers how the Foreign Corrupt Practices Act (FCPA) has grown to critical importance to any U.S. company that does business in a global environment, as well as foreign companies that...
Fraud Auditing and Forensic Accounting
Singleton Aaron J.
Praise for the Fourth Edition of Fraud Auditing and Forensic Accounting «Tommie and Aaron Singleton have made important updates to a book I personally rely very heavily upon: Fraud Auditing and Forensic Accounting (FAFA). In the newest edition,...
Global Property Investment. Strategies, Structures, Decisions
Hartzell David
Developments in the sophistication of global real estate markets mean that global real estate investment is now being executed professionally. Thanks to academic enquiry, professional analysis and entrepreneurial activity, backed by the...
Transforming Private Landlords. housing, markets and public policy
Crook Tony
This book explores the origins, extent and implications of this revival in the fortunes of private landlordism. It presents an in-depth, scholarly analysis of private landlords, the rationales for and ways in which governments have sought to...
Cost of Capital. Workbook and Technical Supplement
Grabowski Roger J.
Praise for Fourth Edition of Cost of Capital Workbook and Technical Supplement "Pratt and Grabowski went the extra mile to supplement their magnum opus by providing this Workbook and Technical Supplement. As a finance professor for many years, I...
Anti-Fraud Risk and Control Workbook
Goldmann Peter
Proven guidance for fraud detection and prevention in a practical workbook format An excellent primer for developing and implementing an anti-fraud program, Anti-Fraud Risk and Control Workbook engages readers in an absorbing self-paced learning...
Enterprise Risk Management and COSO. A Guide for Directors, Executives and Practitioners
Mair William C.
Praise for Enterprise Risk Management and COSO: A Guide for Directors, Executives, and Practitioners «Enterprise Risk Management and COSO is a comprehensive reference book that presents core management of risk tools in a helpful and organized...
Urban Design in the Real Estate Development Process
Adams Richards David
Urban design enables better places to be created for people and is thus seen in Urban Design in the Real Estate Development Process as a place-making activity, rather than the application of architectural aesthetics. Urban design policy can...
Financial Reporting under IFRS. A Topic Based Approach
Missonier-Piera Franck
The International Financial Reporting Standards are quite different from other sets of accounting standards, and are fundamentally different from US-GAAP, in that they are based on principles, and not on detailed rules. Financial Reporting under...
Audit and Accountancy Pitfalls. A Casebook for Practising Accountants, Lawyers and Insurers
Hindson Moira
Avoiding Audit Pitfalls offers real case studies covering a comprehensive range of challenges and mistakes that any accountant can make during the course of their career. Focusing on everyday mistakes and failures common to auditors in all...
Handbook of Corporate Performance Management
Bourne Pippa
A corporate performance management system can transform your business – but only if it is designed and implemented in the right way. this book will provide you with the tools and approaches to help translate your strategy into action and make...
Mastering IDEAScript. The Definitive Guide
Mueller John Paul
With approximately 44,000 users in the U.S. and Canada, as well as 42,000 in Europe, IDEA software has become a leading provider of data analysis software for use by auditors and accountants. Written to provide users with a quick access guide...
Corporate Property Management. Aligning Real Estate With Business Strategy
Edwards Victoria
Corporate property is routinely identified as the second biggest cost within a business organization after staff. Effective management of such a major asset requires a fundamental understanding of both the operation of the property markets and...
The Online Trading Cookbook
Alpesh Patel
The Online Trading Cookbook is a unique resource for busy online traders of all levels, addressing the need amongst the growing number of those trading and investing from home for solid, low risk trading strategies which they can incorporate...
Текст, который продает. Посты для соцсетей, статьи для блогов, тексты для маркетплейсов
Анна Шуст
Анна Шуст – предприниматель, маркетолог и журналист, эксперт по коммерческим текстам и автор блога sila.slova.
Эта книга – ваш лучший помощник. Если вы хотите:
• научиться писать эффективные тексты и вести блоги;
• увеличивать продажи...
Юридические аспекты проведения рекламных акций с призами
Светлана Ивановна Новикова
Книга предназначена для юристов, менеджеров и руководителей рекламных агентств, маркетинговых отделов. В книге рассмотрена юридическая сторона проведения призовых мотивационных программ, акций, конкурсов, мероприятий. Информация предоставлена...
Бизнес Модель поиска и привлечения людей в NL International
Владислав Валерьевич Марясов
Эта книга о том, как менеджеру сетевой компании NL International привлекать новых клиентов и партнеров в свой бизнес. В книге вы сможете увидеть одну простую, но эффективную модель, которая поможет привлечь партнеров и клиентов, а так же сделает...
