New Technologies and Branding
4.15 из 5, отдано 10 голосов
Between cases of study, theoretical panorama and practical reflections, this book gives brand leaders the means to defend their brand in a changing environment, where new technologies and manipulation techniques have rendered old defense schemes obsolete. Rather than suggesting a reflection from the point of view of the crisis, the authors deal with the question under another, broader theme: conflict.
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Категория: малый и средний бизнес
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Правообладатель: John Wiley & Sons Limited
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Возрастное ограничение: 0+
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ISBN: 9781119510543
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Легальная стоимость: 14799.79 руб.
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